Zhang Fucai: 2010 strong furniture inside and outside the capital to build 12 independent stores
After four years, the new home of China and the fifth home forum was held on January 5, 2010 at the Kerry Center Hotel in Beijing. The theme of the forum was “Opportunity to Create the Futureâ€, from the home industry. Industry elites and well-known experts gathered to discuss the debate on opportunities, explore future industry trends, and analyze the best strategies for corporate response. The reporter also interviewed some of the guests present at the scene, let us look forward to the domestic home furnishing industry and compete for the 2010 market on the occasion of the economic recovery! “Opportunity to create the future†New perspective of China's home. On-site interview of the 5th Home Forum – Zhang Fucai, Chairman of Beijing Power Furniture Co., Ltd. [Moderator]: I am very pleased to invite Chairman Zhang of Beijing Power Furniture Co., Ltd. to accept our interview. Let us first talk about the overall development of strong furniture in 2009? [Zhang Fucai]: Strong furniture was built in 1984, and it should be 26 years in 2009. In this 26-year history, from sales revenue to sales profits, I feel that 2009 is the best year. [Moderator]: This result is also quite unexpected. You may think that 2009 is a crisis. Why do you think we can do so well, and which one is doing particularly well? [Zhang Fucai]: Mainly we have done a very good job in the sales store plan. The number of our sales stores in Beijing before 2009 is not a lot. According to the booth, there should be more than 40 suburbs, which are more conservative. Some stores lose money. Not on. Since May 1st, 2009, I have been in a large number of booths in Beijing Furniture City. I have 5 stores in Beijing Red Star Group, 7 in Jimei (view map) group, and actually got 2 in There are 2 cities outside the city, 3 homes in the Oriental Home (view map), and 43 booths in various suburban counties. There are 17 booths in the 4th Ring Road in Beijing. I also have myself. Eight independent stores have been built. Like Suning and Gome, in the bustling area, the area of ​​independent stores is probably between 1000 and 3000. The independent store is very good. [Moderator]: In 2009, we mainly opened the channel, opened a lot of stores, and distributed a lot of things. So what are our prospects in 2010, including the development of the entire furniture industry? [Zhang Fucai]: In 2010, we are strongly prepared to build another 12 independent stores in Beijing suburbs and Beijing. In addition, we are also preparing to establish another 40 store-wide stores throughout Beijing. In addition, we may have to increase some propaganda, including some networks, as well as transportation stations and newspapers. It is possible to increase some publicity investment than in 2009, because after all, we have independent stores, and we may have to have independent stores. I have to increase some propaganda. Otherwise, consumers don’t know where the independent store is? If you build an independent store and you don't promote the possible effects, it won't be so high. In this way, we will increase the advertising investment of our powerful company in 2010. [Moderator]: Thank you, Mr. Zhang, we also hope that strong furniture can meet the needs of more consumers in many aspects in 2010! [Zhang Fucai]: Thank you!
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