Beijing's largest building materials city, vacant Beijing home store, six months off 8

Shanghai, the most expensive house price, is now in a big price drop. It seems that the lightness of the property market is really obvious. The downturn in the property market has also had a direct impact on the home and building materials industry. Take Beijing as an example. In March of this year, the “Bafanglong” lighting city with the reputation of “Beijing Eight Great Lighting City” was changed into a flower and bird market. Beijing’s home building materials industry began a wave of bankruptcy, just half a year, Beijing’s The number of home building materials stores closed down has reached eight. This is a large home building materials city located in Baijialou Bridge, Chaoyang District, Beijing. When the reporter came here, the store that opened normally a few months ago was completely abandoned, and the big iron plate blocked the passage into the store. Around the store, the uncleaned weeds have grown to half a person. Beijing citizens said that the home decoration was still here to buy furniture here six months ago. Today, I have come over and saw that many shops are closed. I don't know why. The reporter drove around Beijing's Fifth Ring Road and found that Xinglong Home Building Materials City, Jinkaide Furniture Store, Oriental Home Lishuiqiao Store, B&Q North Bridge Store, and Judah Dadongfa Store were all closed. Or are moving out of the relocation, and these large-scale hypermarkets have had tens of thousands or even tens of thousands of square meters of operating area. Miss Wang, the salesman of the home building materials city, said that almost no money was earned, and now it is basically closed. According to a household statistics, since August last year, 12 home building materials stores in Beijing have officially closed, and in the past six months, there have been 8 closed doors. In addition, there are 5 shopping malls that are preparing to move or withdraw. . In the past, the staking of the squad has now turned back. Since 2010, real estate has continued to heat up. Since 2010, many well-known home hypermarkets have started “land battles” in major central cities across the country, and the staking has become a home hypermarket. The most passionate game. Among them, the expansion of Red Star Macalline is the fastest. According to statistics, the number of stores owned by Red Star Macalline is growing at an average rate of about 10 per year. As of August this year, Red Star Macalline opened its home store in the country. More than 100, and according to its plan, by 2020, Red Star Macalline will double, and 200 stores nationwide. The pace of expansion is so rapid, once the demand is reduced, what kind of situation will the large home store face? This is a Hongxing Meikailong flagship store located in Dahuangzhuang Bridge, Chaoyang District, Beijing. Since its opening at the end of last year, the store has been officially opened for ten months. However, when the reporter walked into this decoration, it was very gorgeous. In the hypermarket, there are almost no customers, and the luxury escalators are empty inside and outside the store. Reporter: When did the store open? Red Star Macalline store dealer: At the end of last year, the reporter: That is a relatively small number of dealers: no one Red Star Macalline store dealer: This is the flagship store of Red Star Macalline, it will definitely be good reporters in the future: that half a year No one knows more.) Because it can be said that the location is relatively biased, many customers do not come here. Is this store cold and clear because the location is relatively biased? Judging from the results of the reporter's field visit, the store is located on Chaoyang Road, the main road in Chaoyang District, Beijing. More than 10 ordinary buses and Chaoyang Road express bus pass through the gate. The Batong Line is also close to the store. It is obviously impossible to make fewer customers. The reporter saw another scene in the Oriental Home Guanzhuang shop, which is less than one kilometer away from the store. On the second floor of the store, the specialty store that originally sold furniture has been divided into two. The side of the escalator has been changed into a food stall, a clothing store and a supermarket, and the head is swaying the customer’s door while the other side retains Very few furniture stores have been visited, and some shops have posted slogans for the withdrawal of goods. Reporter: Now the business is not good. Oriental home store dealers: Yes, anyway, as long as we can maintain the sale, it is not bad, the sale is not good, many have been withdrawn, closed down. There is a surplus of furniture and stores. The largest piece of building materials in Beijing is vacant. Some large and even luxurious home building materials stores in Beijing. The reason why the business is deserted is that the root cause is continuous real estate regulation, because the regulation has led to a major reduction in home buyers. Less, the natural decoration of the house is less, then, in addition to this reason, there are other factors? Mr. Huang is the head of a large sofa manufacturing company in China. Since five years ago, following the ever-expanding pace of home hypermarkets, the number of sofa stores opened by Mr. Huang is also growing rapidly. Huang Minli, head of a sofa production company, said that in the years before the store, three or five years ago, it was mainly concentrated in big cities. Like the expansion of Shanghai and Beijing, we followed it. Five years ago (we) there were about 200 stores in China, now There are about 700 stores. The number of stores has soared, and the number of companies operated by Mr. Huang has grown bigger. However, since the end of last year, the overall economic environment has cooled down. Mr. Huang began to feel a chill, and he realized that the market is near saturation. Huang Minli, head of a sofa manufacturing company, said that there will be more expansion in the past few years, and (home stores) should be saturated in the next year or two. Statistics from the China Furniture Association show that according to the industry standard of 10,000 square meters annual sales of 100 million yuan, last year, the furniture and building materials industry achieved annual sales of about 200 billion yuan, which means that 20 million square meters of store area can meet the market Demand, and the current total area of ​​domestic home stores has exceeded 40 million m2. If the trend of the industry does not change in the future, 50% of the store area is surplus. This situation is concentrated in Beijing, Shanghai, Guangzhou, etc. in the home store. The region is more serious, and the cost of opening a store is increasing while sales are falling. Jiang Jun, a manufacturer of flooring materials, said that we have opened more than 30 (home) stores in Beijing. I obviously feel that the cost of the store is increasing. For example, three years ago, we had such a store. On the renovation, plus the cost of the store, that is, at 150,000, if, like now, our same store, the same area, now at least 200,000... This makes us a little bit more pressure. In the seven home building materials market in the north of Beijing's largest building materials city, the reporter saw that there are a lot of shops that are vacant and closed. Some floors even have vacant shops, and the promotional advertisements that have not been able to be pulled down show that the shop is here. Some havety. The North Seven intensified the person in charge of the building materials market: the people were withdrawn, and they did not pay for the rent. The first half of the year's sales fell, the home market will still struggle hard, the vacancy rate of home hypermarkets continues to soar, and the property market regulation can not see signs of improvement, industry insiders said that if the current situation can not be effectively changed, for some time in the future, Furniture stores will still face tough business situations. On August 30, the National Building Materials Household Prosperity Index released by China Building Materials Circulation Association showed that from January to June 2012, the sales value of enterprises above designated size in the national building materials industry was 2.5 trillion yuan, a year-on-year increase of 16%, and the growth rate dropped sharply by 25.2 Percentage points, of which, the sales of building materials and home furnishings above the national scale reached 553.93 billion yuan from January to June, down 7.66% year-on-year. This is the first time that the growth rate has declined in the past five years. Gao Jianzhong, vice president of the China Timber Distribution Association, said that in recent years, furniture stores have expanded too fast, causing oversupply in stores. On the other hand, furniture manufacturers cannot afford the bundled expansion of stores, and in a situation of slowing economic growth, Some manufacturers choose to withdraw their stores or find another way out. In Gao Jianzhong's view, at present, the property market in the third- and fourth-tier cities has not been affected. The overall situation of the home furnishing industry is still good, and the most influential ones are first- and second-tier cities. Gao Jianzhong, vice president of the China Timber Distribution Association, said that, first of all, furniture stores should slow down the pace of expansion, use financial resources to do well in brand stores, attract more customers, and manufacturers must use science and technology to provide technology innovation. The level of traditional products, to provide a complete service and work hard. Despite this, relevant experts also said that if the property market regulation continues, the days of home hypermarkets will still be very sad, and the shift of home stores will inevitably lead to huge waste and loss of wealth. Once the real estate trend reverses, consumers will have to face household products. The situation of price increases.

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