The whole wardrobe has gradually become a "potential stock" in the Chengdu furniture market

The overall wardrobe has only entered the Chengdu furniture market in the past ten years or so. Relying on the advantages of high-end workmanship and appearance, the rationalization of many functions and the rational application of many functions, it has been favored by more and more consumers. At present, due to the low entry threshold and large profit margins, the overall wardrobe market has a huge potential consumer group with hundreds of billions of yuan each year, which has attracted considerable industry attention. According to reliable analysis, the overall wardrobe will be a "potential stock" in the furniture industry in the coming years.



The most favorable domestic market for seizing the wardrobe market is the other categories of business that belong to the furniture industry. Its own large-scale production technology, personalized customization experience and similar market base will bring it huge competitiveness. Many big Chengdu furniture brands in the furniture industry are scrambling to get involved in the wardrobe market, hoping to get a share of the growth of the overall wardrobe in China. From April, you can see the launch of various furniture brands from the official website of Guangzhou Jianbo Exhibition. New wardrobes. Among them, famous furniture brands such as furniture, old wooden door brand Huahe, and well-known cabinet brand Europai are all on the list.

With the participation of well-known brand enterprises with relevant resources and technological advantages, and through the rapid development of the domestic wardrobe industry in recent years, local enterprises have been able to produce better overall wardrobe products, but there are still domestic markets in the domestic market. The prejudice that the brand is not as good as the foreign brand has caused some consumers and franchisees to "discriminate" against the wood and soil brand.

In fact, according to the overall wardrobe industry report data, foreign companies do have advantages in many ways, such as mature products, more complete serialization, and more advanced management models.

However, domestic companies also have the advantages of localization, such as more flexibility, relatively easier cost control, and more in line with the habits of local users. In short, all aspects are more suitable for Chinese culture and more suitable for Chinese consumer groups, and these are the decisive wins. The decisive advantage of the Chinese market. According to market surveys, it is not foreign brands that can really win the overall Chinese wardrobe market, but local brands that have a price advantage and understand Chinese consumers.

Among them, the domestic furniture production giant Huahe, which has 55 years of furniture production experience, has three new unique advantages over the newly launched category Huahe Wardrobe compared to local wardrobe brands. Product supporting advantages: Huahe, as a leading enterprise in wood product manufacturing enterprises, has a solid wood furniture series and a set of door series. The product structure is complete and can provide a complete solution; Industrial advantages: Huahe Group Huahe Furniture Company has a complete wooden work Processing experience and equipment, with the experience of processing wooden products that most manufacturing companies in the wardrobe industry do not have; Design advantages: The top international designers carry out original design according to the consumer habits of Chinese consumers.

Whether it is to meet the consumer habits of Chinese consumers, to cater to consumers' needs for overall home furnishing, or for the long-term strategic development of the brand itself, a wardrobe made by a local home furnishing brand will be more competitive. What's more, the overall home has become the current market.

An irresistible development trend, such as Huahe, a big Chengdu furniture brand that already has a full set of furniture product lines such as wooden doors and cabinets, the improvement of the wardrobe will promote it into a whole home.

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