The Chinese market is fragrant, "foreign brand" wants to borrow the Chengdu furniture exhibition to grab the beach

According to the statistics of the National Bureau of Statistics, the total retail sales of consumer goods in China reached 18.1 trillion yuan in 2011, a nominal increase of 17.1% year-on-year, and an actual increase of 11.6% after deducting the price factor. In the context of the global financial crisis, this data means that the Chinese market has become a rich and sweet place in the eyes of domestic and foreign companies. In the bulk consumption, furniture as a rigid and durable consumer goods, ranked fifth in terms of home appliances, the top four are real estate, automobiles, clothing and food. At the beginning of this year, more than ten foreign “heavyweight” furniture brands including ASHLEY, SUNICE and VeraWang of the United States clearly indicated that they would enter the Chinese market. Statistics show that in 2011, China's household furniture consumption increased by 64.5%, and the huge market potential has become an important reason for attracting foreign furniture companies to be "eye-red". At the same time, this has also led to the Chengdu Furniture Fair, the “preferred platform for China's furniture domestic trade”, which has attracted wider international attention. China's furniture domestic trade preferred platform Foreign furniture companies interested in the view of Zhu Changling, chairman of the China Furniture Association, in the first-tier market is gradually mature, the second and third-class furniture market potential, the Chinese domestic market will become more and more prosperous and prosperous. The main reason is that in addition to income, housing, population, and promotion, which are the basic factors that promote furniture development, China’s urbanization rate is gradually moving from the current 45% to 70% abroad. There are 10 million farmers every year. It will become a city person. Secondly, 10 million couples will get married each year. The rise of white-collar workers with an annual income of 100,000 to 200,000 yuan will drive the consumption of furniture. Many foreign finished furniture companies have also taken a fancy to China's huge market. Jiang Hua, assistant general manager of Chengdu New Oriental Exhibition Co., Ltd., a permanent organization of the Chengdu Furniture Exhibition Organizing Committee, said: “The partners in Shanghai told us that there are recent 20 foreign first-line finished furniture companies expressed their willingness to participate in the Chengdu Furniture Fair next year. During the exhibition, we will also engage with partners to build on the next exhibition.” “Furniture Industry Market Guide” – USA Today Wang Hongqing, the editor-in-chief of the Chinese version of the furniture, visited the Chengdu Furniture Fair many times. In her view, the Chengdu Furniture Fair has a clear positioning and merchants, and it is an excellent platform for the vast market in the hinterland of China. In recent years, the furniture exhibition organizing committee has continuously integrated industry resources, the scale and professionalism have been continuously expanded, and the international influence has also increased. Many “foreign brands” have also regarded Chengdu Furniture Exhibition as an important springboard for entering the Chinese market. Recently, the reporter learned from the French Ministry of Commerce in Chengdu, the consular staff will visit and visit the Chengdu Furniture Fair during the exhibition. Jiang Hua said: "I believe that in the near future, there will be more and more international cooperation in Chengdu Furniture Fair. Chengdu Furniture Fair will become more and more mature in the internationalization and branding." Dafa Machinery Raw Materials Enterprise Compared with the future style of “integration” of industrial gathering highland and finished furniture exhibiting enterprises, the large-scale appearance of international first-line machinery and raw materials enterprises in Chengdu Furniture Fair has become a “progressive”. It is reported that this year's Chengdu Furniture Fair has 21 companies from 9 countries including the Netherlands, Spain, Germany, Italy, South Korea, Japan and Israel, including Aksu in the Netherlands. Nobel is a Fortune 500 company and one of the world's largest decorative paint companies. It owns many world famous brands such as Dulux, Laiwei and Mei Shili. The equipment represented by Jintian Haomai is also quite extensive. In addition to the various brands under the Halma Group, it also produces well-known brands such as Bego, Bagh, Gaojie, Gaobai, Nadi, Volmer, Herzman. Various types of wood processing equipment. Jiang Hua said that in recent years, it has not been a rare thing for foreign finished furniture and woodworking machinery companies to participate in the Chengdu Furniture Fair. However, this year's world-renowned internationally renowned enterprises have greatly increased the gold content of the exhibition, which directly reflects Chengdu furniture. Exhibition in the international influence. Why do international big-name machinery and raw materials companies love the Chengdu Furniture Fair? The relevant person in charge of the Asia International Furniture Materials Trading Center, which has participated in the exhibition for two consecutive times, believes that the southwest furniture material market centered on Chengdu is huge. Chengdu Furniture Fair is the largest and most influential professional in the industry. The exhibition is the preferred platform for furniture materials companies and furniture manufacturers. The relevant person in charge of Germany Jintian Haomai said that Chengdu Furniture Fair has become one of the most important activities they participate in every year. “Chengdu Furniture Fair is one of the important furniture industry exhibitions in China. The level of exhibitions is constantly improving and the scale is continuously expanding throughout the industry. It has played a pivotal role. Every year, there are so many finished furniture companies to participate in the exhibition, and Sichuan itself has a solid furniture industry foundation, through which it can efficiently find business opportunities. This year we will bring the brand's latest woodworking machinery and equipment. Communicate and cooperate in a wider and more diverse dimension."

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