Step into the traditional decoration season furniture market, the festival will be overturned

In September, entering the traditional decoration season, Lanzhou furniture merchants began to actively prepare for the upcoming peak season. The reporter has learned from the market in the past few days that the major furniture malls in the city have recently begun to prepare for the launch of promotional activities, hoping to use this preferential tide to play a beautiful turnaround. Status: The sales volume is not as good as that of September 4th. The reporter visited the furniture market in Yantan. The weekend should be when passenger traffic is large, but there are not many customers in the market. Zhang Bo, who specializes in Guangzhou furniture, told reporters that compared with previous years, the market appeared weak this year, and his sales fell by nearly 30%. Referring to the reasons, Zhang Bo said that it has a certain relationship with the downturn in the property market, and the competition in the furniture industry is also an important reason. Referring to the upcoming Mid-Autumn Festival and National Day, Mr. Zhang is still very much looking forward to it. He said: "In one year, when the furniture is the hottest, it is May 1st, 11th, New Year's Day. Shopping malls and manufacturers have profit-making activities, hoping to let We have a turnaround." In a brand-name store not far away, the sales volume, the shopping guide Miss shook his head: "can not compare with previous years!" She said that now the surrounding areas have opened a number of large furniture chain stores, Lanzhou furniture market is not a small impact. A boss who specializes in solid wood furniture said that the cost of advertising for their brand furniture was relatively high. Now, the additional costs including freight are rising, and the pressure on dealers is very high. A boss with a small storefront and a franchise fabric sofa told reporters: "Compared with previous years, the sales volume is obviously not good. If this continues, my small business can't keep it, and I hope that this golden week will make the business better. Ah!” Similar to the sales situation in the furniture industry, a seller of stone in Yantan told reporters that during the first half of the year, the sales volume was faster during several major promotions, but the sales volume decreased after the promotion. “A few months ago, the situation was not very good. Now I am going to the Mid-Autumn Festival, and the National Day is coming soon. The market and our merchants all hope to bring sales peaks through promotion.” Merchant: Striving for promotion and sales promotion interview The reporter learned that since the beginning of September, the major markets in the city are in the process of preparation, and ready to launch various promotional activities in due course. In addition, there are still many merchants preparing to hold large and small promotions, including the president's signing, discounts, and lottery spree. Minister Liu of the Sansen Furniture Market Property Department told the reporter that although the furniture industry has been affected by various factors such as the downturn in the property market and fierce competition this year, they mainly promote mid-range products, so the overall situation is ok. He said that in mid-September, it was generally the highest sales peak in the home industry. This year is the 10th anniversary of Sansen's celebration, and they will carry out a series of promotional activities. The sofa seller Boss said that there are more people who are married and moving in the second half of the year. Whether it is a shopping mall or a manufacturer, they will make big promotions during the National Day and New Year's Day. The sofas that he distributes are estimated to be launched by a manufacturer this month. Promotion. Regarding the current situation of the furniture market, the industry believes that the biggest problem in the decline of sales in the furniture market this year is that consumers are holding on to the real estate market. Even if they buy a house, they will reduce their expenses when purchasing furniture. Many merchants will choose to engage in promotional activities in September and October to stimulate consumers' desire to purchase. Various offers can enhance consumers' desire to purchase in a short period of time. Consumers: The important quality of the concessions is more important. Although the merchants are gearing up and actively preparing for the war, for the increasingly rational consumers, the promotion of the merchants is not the only way to seize the market. In addition to paying attention to the preferential margin, consumers pay more attention to the quality of the products they purchase, the standards of the craftsmanship and the environmental performance of the materials. Therefore, the industry believes that the peak season will still be based on building quality products. "Of course, the better, the better, but the most important thing is that the quality is guaranteed, especially after-sales service." On September 4, Mr. Qiao, who chose furniture, said that his new house had been renovated. I plan to check in next year, now I have to look at the furniture. "Fast national holiday, the merchants must have a discount, I will pick it first, and then buy it again." Referring to the quality, Mr. Joe said that there are preferential treatments, of course, when quality more important. When I mentioned furniture and decoration, I was picking up the student chair. Ms. Wang said that her house was renovated in 2008. At that time, the cabinet thought it was good, so she chose a larger brand and often advertised in the newspaper. How to say how Ok, but it’s only been done for more than a year. The marble on the countertop is cracked. The merchant said it has been more than a year, so the repairs are charged. Not long ago, the original repaired place was cracked again, and it cracked even more. Ms. Wang wants to remind the citizens who are preparing to decorate. They must not only look at advertisements, but must look at the quality and after-sales. In addition, they should listen to the opinions of those who have done renovations.

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