Internet of Things Enhances Corporate Soft Power

Recently, Mr. Chen, the boss of Shun Tak Yuen Jewelry, was a little excited. Sindeyuan has installed a network camera and passenger flow statistics in dozens of stores across the country, and has access to the Star Valley Technology awareness service platform. In addition to the traditional security features, Mr. Chen can use the mobile Internet to see the actual situation of each store at any time, as well as passenger flow statistics. Finding problems can be corrected at any time, such as arm pointing.

Xindeyuan mainly faces mid-to-high-end customers. The requirements for first-line sales personnel are relatively high. From appearance, clothing, to words and deeds, it will have an impact on the customer's shopping experience. The implementation of these behavior standards will not only strengthen training, but also form evaluations. Standards, sending inspectors to visit regularly, there is no better way. The inspector’s high video frequency will also increase operating costs. Now through the Perception web service platform, Mr. Chen and his core management team can communicate with front-line sales staff at any time to help them improve their sales skills and standardize their contact with customers. The front-line sales staff directly serve the customers, improving their quality, naturally improving the user experience and user value.

As an entrepreneur who has worked hard for more than 20 years in the jewelry industry, Mr. Chen has a clear understanding of the weakness of the current constraints on corporate development. The development of a chain enterprise is difficult to attract investment first, and it is necessary to attract franchisees to join, and the recognition of the company is limited by regional restrictions. After all, not all companies can engage in advertising bombing on CCTV like melatonin. After successful investment promotion, it will also face how to improve the sales performance of single stores. Only if the franchisees earn money, investment promotion can be considered as truly successful. This process depends heavily on the company's soft power, such as brand awareness, supply chain, management level, product quality, and employee quality. Chain companies usually invest a lot of resources to train franchisees, conduct regular inspections, and assist in local market analysis and marketing. However, as the store's scope becomes wider and wider, the cost in this area becomes larger and larger. At the same time, the headquarters' decision-making efforts in various stores are weakening. As a result of this development, the weaker franchisees have chosen to withdraw from the operation for a period of time, and the strong franchisees have insisted on being self-respective, disobeying unified management, and ultimately weakening the company's brand image.

Faced with these problems, some companies choose to only run direct stores, do not do franchise stores, rely on their own funds to cycle through the rolling, this model also has many successful cases, but in a fully competitive industry, obviously this model The pace of development will be slower.

How to achieve rapid development, management and enforcement efforts are not weakened, this is a difficult problem for all chain companies. All chain owners want to manage every store they open as if they were managing their first store. However, the avatar is a myth after all. This is totally impossible.

The development of Internet of Things technology provides the possibility to solve this problem. Imagine that every detail of every store opened in the new store will be restored to the boss and its core management team through the technology of the Internet of Things. The boss can manage it like he manages his first store. In this new store, there is no need to worry about the inefficiency and lack of implementation due to geographical dispersion. The development of the Internet has led many people to choose to work at home (SOHO) without affecting efficiency at all. Because the Internet is a good solution to people-to-people communication, the development of the Internet of Things will also provide the possibility for business operators to manage their businesses at home. Without affecting efficiency, because the Internet of Things is a good solution to the communication between people and things.

A variety of sensors, including cameras, temperature and humidity sensors, GPS, passenger flow recorders, pressure sensors, etc., collect and transmit every detail of the business process, summarize it on the platform, conduct intelligent analysis, and then Provide the results to the business administrator and also provide users with access to the original data. This constitutes an important addition to the existing enterprise information system.

From the point of view of the franchise business, information that had previously been acquired through a fixed-cycle inspector's visit to a family store can now be acquired in real time through the Internet of Things technology, speeding up the flow of information and reducing the cost of information acquisition. Invisibly improved the company's soft power.

In the process of growing a company to a certain scale, the disease of big companies is inevitable. Its performance is that people are overstaffed, information is not working, and the information is slow. This is a management problem. The essence is that the management width of each person is limited, and the management span increases as the size of the company increases. The conduction of business information and the implementation of command must go through a long feedback line and command line, so as to go back and forth between the highest level and the grassroots level. At any point in the middle, information distortion and command failure may occur. The bureaucratism of the bureaucracy of the bureaucracy began to appear, the market's reaction ability of the enterprise weakened, the passion of entrepreneurship subsided, and the enterprise's will slack.

In the case of Shundeyuan, the network cameras and passenger flow recorders installed in various stores constitute a direct feedback channel from the grassroots to the highest level, enabling the headquarters to directly understand the status of front-line employees' work, and to correct information transmission. The deviations come from the implementation of safeguards and have a direct effect.

Of course, in business management, technical means will always play a supporting role. It is necessary to inspire employees' passion for work, and corporate culture and incentive mechanisms are the most essential elements. It took Gersner a few years to let 400,000 IBM employees know how to focus on customers, and elephants also jumped out of flexible steps. There is nothing that can be done with any technical means. Only great entrepreneurs can rely on their far-sighted commercial wisdom. However, the Internet of Things technology is like a telescope that can help entrepreneurs reduce blind spots and stand at the command post to see the front line of war.