Double eleven price wars catty Taobao furniture category real sales exposure

Just past the "Double 11" Singles Day turned into a promotional festival, Taobao announced more than 19.1 billion amazing sales, Alipay total transactions of 105.8 million pens, through mobile phones and Other wireless devices to pay orders nearly 9 million, the average customer price is close 200 yuan / person. According to the region, Zhejiang, Guangdong and Jiangsu ranked the top three in terms of transaction volume. Among them, the single-day transaction volume in Zhejiang Province reached 2.221 billion. In the city consumption rankings, in addition to the two municipalities directly under the Central Government of Shanghai and Beijing, Hangzhou, Chengdu, and Shenzhen led the country. Among them, Hangzhou's 750 million yuan transaction once again witnessed the strong consumer demand and strong purchasing power. The actual number of furniture categories was more than 1.2 billion, and the sales of products were more than 737,000. The average price per customer was 1,648 yuan. Among them, all the friends ranked the first in the Taobao home category with a turnover of more than 80 million. Ten home-based stores have sold more than 10 million, but there are no so-called furniture stores with daily sales of over 100 million. But are all the data true? This is not necessarily the case. As everyone knows, there has always been a phenomenon of brush shop reputation on Taobao, and even many people have set up a company to provide credit reputation services. Of course, such large-scale promotions such as "Double 11" are indispensable to these behind-the-scenes hands. In the transaction record of the Tmall store Mercury Home Textiles, some buyers purchased 500 pieces of 6,000 yuan bedding. Veken Home Textile also has buyers who bought 150 goose down duvets in three. In addition, the transaction record of Boyang Home Textile also appeared in the repeated purchase of the same name user ID. Tmall said that it is running data in the background, and has not yet obtained the results. It will conduct an investigation based on the comprehensive transaction situation and the express delivery order. If there is any problem, it will be punished according to the regulations. Tmall said that the results of the survey will be given within a day or two, but because there has not been a single billing incident before, how to punish has not been finalized.

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