Dongguan furniture wants to transform and upgrade
The key words highlighted in this activity are: cooperation · creation · leapfrogging. "Cooperation" refers to the docking of "production-learning-research", "creation" refers to the transition from "made in China" to "creation in China", and "leapfrogging" refers to the leap from the traditional growth height of the Chinese home furnishing industry to "technology, humanities "Fashion", to achieve the transformation and upgrading of the entire industry. In the critical period of the global financial crisis and the transformation and upgrading of Chinese furniture companies, Dongguan International Famous Furniture Design R & D Institute combines the macro-industry strategy of Dongguan area, gathers people from industry, academia, and research circles to discuss strategic plans and actively build innovative platforms to achieve The connection of "production-learning-research" explores and integrates creative resources and creates new impetus for industrial transformation and upgrading.
Set up a platform for industrial revitalization
Dongguan International Famous Furniture Design R & D Institute is advocated and supported by the Dongguan Municipal People's Government and Houjie Town People's Government, and initiated by Dongguan Famous Furniture Club. Dongguan, Hong Kong, and Taiwan furniture companies, related universities and industry organizations jointly established. The registration and management unit is the Dongguan Civil Affairs Bureau (Civilian Organization Administration); the business supervisor is the Dongguan Science and Technology Bureau (City Intellectual Property Office); the administrative supervisor is the Houjie Town People's Government and Dongguan Famous Furniture Club. Nature: A social organization that is mainly engaged in non-profit social service activities, and a public technology platform that serves the entire industry of radiation services. It officially started operations in September 2008.
Dongguan International Famous Furniture Design R & D Institute, relying on the perfect industrial chain and strong industrial cluster foundation of Houjie Town, the capital of Chinese furniture, and the international influence of the International Famous Furniture (Dongguan) Exhibition, through various R & D institutions and professional The operation of the organization, the research and development of various project topics and the implementation of related innovation promotion activities are committed to becoming a bridge between "production, learning and research", creating an international public technology innovation platform, and technological innovation for Dongguan furniture and the entire industry Ability, design innovation ability, brand innovation ability and industrial innovation ability will all play a prominent role in promoting.
This event showed that within less than one year since the start of operation, Dongguan International Famous Furniture Design R & D Institute actively set up a platform for the revitalization of the furniture industry in Dongguan, and made a lot of exploration and efforts.
Dongguan International Famous Furniture Design R & D Institute is committed to building six service function platforms: furniture product innovation design platform, new materials, new equipment, new technology research and development platform, new information collection, release and consulting platform, talent exchange and training platform, brand cultivation And promotion platform, e-commerce platform. The construction of these platforms will build a runway for the transformation and upgrading of the furniture industry in Dongguan and even the country.
Promoting regional industrial transformation strategies
Houjie Town has an international exhibition sales window and a perfect furniture industry foundation, and its furniture manufacturing position is very solid. According to the "smile curve" theory, R & D and brand sales occupy the upturned two ends, with the highest added value, and manufacturing at the bottom of the lowest added value. In the transformation strategy of regional industries, furniture companies need to actively promote R & D and brand progress. The significance lies not only in added value, but also in the improvement of brand concentration and overall competitiveness. The establishment and operation of Dongguan International Famous Furniture Design R & D Institute will effectively promote Houjie and even Dongguan furniture industry to the other end of the smile curve-R & D.
Participants pointed out that under the new situation, Dongguan International Famous Furniture Design R & D Institute, as a key innovation platform for the furniture industry in Dongguan, is suitable for combining the development planning of the Pearl River Delta region and Dongguan region, deeply integrating international creative resources, and improving R & D design Ability to build brand clusters, improve various supporting functions, and promote the Houjie furniture industry to achieve a strategic transition from a "manufacturing economy" to a "headquarters economy" while turning Houjie into a research center and R & D for Dongguan furniture Base, and radiate the achievements of "production, learning and research" to the whole country.
Directly hit the soft underbelly of industrial development and challenge the growth of furniture industry
Industry insiders pointed out: Apart from the negative factors of the global financial crisis, certain trade protectionism and international politics, "Made in China" also needs to review its own growth quality and development weakness. For many years, the pure "industrial version" development thinking has led to a relatively primitive and extensive industry growth mode and enterprise growth model. Soft driving forces such as technology, design, humanities, and fashion have not been injected into the development of the enterprise, resulting in Existing industrial chains and enterprise clusters cannot give full play to regional brand advantages and agglomeration effects. The macro-regional competition and cooperation strategy and micro-enterprise transformation strategy of the furniture industry need to be implemented simultaneously.
In this event, the Chinese furniture industry is encouraged to leapfrog the traditional "industrial version" of the extensive growth model on a new journey, actively integrate the industry ’s scarce creativity resources, focus on investment in design and research and development, and explore the internal drive of science and technology and humanities. Strength, challenge the new growth height of China's furniture industry.
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