Dongguan Changan hardware mold industry transformation and initial success

In recent years, Chang'an Town, Dongguan City has further improved the development ideas and measures on the basis of the original industry, vigorously promoted the development of the hardware mold industry towards high-end and brand, and the industrial chain has been increasingly perfected, and the industrial transformation and upgrading has achieved initial results. At present, Chang'an Town has a total of more than 1,000 metal mold enterprises, of which 290 have independent technology research and development capabilities. In 2009, the town's hardware mold industry annual output value of 12 billion yuan, accounting for 26.3% of the town's total industrial output value.

First, plan ahead, measures keep up, focus on improving the cluster effect

(a) Clear strategic positioning. In the introduction of "Chang'an town hardware mold industry 2005-2010 development plan", "on the full implementation of Chang'an town metal mold industry development implementation of the" "National Torch Plan Dongguan Changan mold characteristic industrial base development plan" and other series of development plan On the basis of this, we further studied and formulated the “Changan Hardware Mould Industry Cluster Construction Plan” to highlight the industrial scale advantages, promote the integration of resources, and consolidate and enhance the regional competitiveness and influence of the hardware and mold industry cluster.

(B) innovation and support methods. The first is "grasping the big and small." On the basis of consolidating and developing key enterprises, we will increase support for SMEs, encourage and support SMEs and relevant large companies in establishing stable cooperation in raw materials, spare parts supply and technological advancement, and foster and expand the SME industrial cluster. The second is to promote **. Promote Chang'an Chamber of Commerce and the Mould and Hardware Association to jointly establish a guarantee ** and conduct cooperation with the bank. After the credit evaluation of the member companies, the guarantee ** will be used for the guarantee of the company**; Dongguan's first village and town bank will be established to ease the transition of the hardware and die SMEs Upgraded financial pressure. The third is policy incentives. Relevant incentives were introduced, and 50,000 yuan will be awarded once for the processing enterprises of imported materials or for “private-funded enterprises” or private enterprises. Each year, a group of excellent companies will be rewarded. In 2010, RMB 7.2 million was awarded to Wan Mou, Guan Hui, Blu-Ray Plastics, Jin Sheng, and other metal mold companies.

(c) Optimize the industrial layout. Rationally adjust the direction of the industry, promote the conversion of Wusha Shifu Square from clothing sales to hardware and electrical machinery sales, attract more than 150 hardware industry merchants to enter the business, and achieve economic efficiency improvement of more than 10% for two consecutive years. Effectively integrate advantageous resources, actively prepare to build mechanical hardware mold industry park, undertake new round of industrial transfer in Japan, Europe and the United States and other developed countries and regions, and introduce high-tech and high-value metal mold enterprises to accelerate industrial agglomeration.

Second, management first, projects keep up, and strive to build leading enterprises

(a) Explore the scientific management model. In view of the fact that there are many small and medium-sized enterprises, scattered operations, and lagging management in the industry, the role of hardware mold industry associations is fully brought into play, and member companies are encouraged to strengthen coordination and cooperation, and to encourage powerful enterprises to expand through acquisitions, mergers, holdings, and alliances. Strengthen, speed up the formation of a large number of major companies with prominent main business, strong core competitiveness, and obvious brand leading role. Established the mold industry technology alliance and released 10 standards such as “guides for mold form” in the technical alliance of the Dongguan small and medium-sized precision mold industry, leading enterprises to form strategic alliances, implement scientific management, further increase professional production levels, and achieve mutual benefits. Mutual benefit, cooperation and win-win.

(B) highlight the focus of investment. Actively change investment ideas, optimize project structure, and introduce large-scale machinery hardware mold enterprises with annual production value of over 500 million yuan, mold CAD, CAM technology, high-speed milling, rapid prototyping, etc.; intends to cooperate with China Foma Machinery Group Co., Ltd. China National Machinery Industry Corporation and other large central enterprises have conducted joint ventures and cooperation to attract them to set up production bases in Chang'an.

(3) To create a batch of advantageous enterprises. Helped the town's first hardware mold industry company - Dongguan Jin Sheng Precision Components Co., Ltd. successfully listed in May 2010; assisted in the successful application of Guangdong Wanhao Precision Instrument Co., Ltd., Dongguan Guanhui Hardware Co., Ltd. and other metal mold enterprises Famous brand name enterprises in Guangdong Province, improve their influence in the industry. Screening a group of potential mold companies as key support targets, provide dedicated personnel tracking services in land use, guarantees, trademark and patent registration, product promotion, talent introduction, etc., strive to cultivate and build a number of output values ​​in 3 to 5 years Yuan enterprises.

Third, the brand first, the market keep up, focus on extending the industrial chain

(a) Polish the regional brand. First, pay close attention to corporate brand building. The "Changan Town Brand-Driven Strategy Implementation Plan" was issued, and through effective support and incentive mechanisms, enterprises were guided to establish their own brands. At present, the town of hardware mold industry a total of 6 famous brand enterprises in Guangdong Province. At the same time, as Changqing Street was rated as Guangdong Province, "100 City million shop without counterfeit" model street as an opportunity to vigorously guide companies to quality as the core brand management. The second is to increase regional awareness. In May 2010, CCTV organized the "Pearl River Delta Economic Development Consultation Meeting" in cooperation with Taiwan TV. In August, it went to Taiwan to participate in the "Taiwan·Guangdong Week" campaign to enhance the visibility of the Changan metal mold industry by enhancing the overall image of the region. The third is to strengthen foreign exchange and cooperation. Organize mold enterprises to go to Germany to participate in the "China-Germany Mechanical Mold Industry Cooperation and Exchange Conference" and actively seek cooperation opportunities; to run the annual mechanical hardware mold trade fair, which attracted Aqiyashimir, DMG, Mitsubishi Electric, and Beijing. Carved, Guangzhou CNC, Shenyang Machine Tool, Longji Mold Frame and other well-known domestic and foreign enterprises exhibitors and settled in Chang'an, effectively enhance the brand awareness of Changan metal mold regional.

(B) to expand the domestic market. One is to broaden sales channels. To build a “Zhongyuan Factory Outlet Center in Dongguan City,” which covers an area of ​​32,000 square meters, and establish a “one-stop” sales model. At present, the center has annual transaction volume of 1.2 billion yuan. Consolidating the old factory buildings in the Jinxia community into the growth of hardware accessories market, and strive to create the most complete varieties of metal jewelry market in China. At present, more than 800 merchants have entered and more than 2,000 retail shops have been established. The second is the development of professional markets. At present, the town has a total of 4 major professional markets such as Evergreen International Machinery Hardware Plaza, Chang'an Trade City Hardware Plaza, Jinming International Machinery Hardware Plaza, and Juhe International Electronic Hardware City, with investment scale exceeding RMB 100 million. The third is to develop the western market. Taking the "14th China East-West Cooperation and Investment Trade Fair" as an opportunity, 22 metal mold enterprises and Xi'an enterprises have reached a cooperation target of 3 billion yuan to help enterprises develop the western market.

(c) Improve industrial support. Relying on the relatively mature metal mold industry chain in the town, starting with the downstream industries such as automobile sales and maintenance, it has established a “car sales street” in all directions, gradually developed the automobile industry, and focused on the development of high-tech, low-pollution and strong-stimulating automobiles. Precision auto parts, automotive electronics, automotive parts, machinery and equipment, automotive new materials and new energy, etc., and advanced auto parts manufacturing, which are compatible with Guangzhou Honda, Toyota, Nissan, BYD, and other peripheral vehicle projects, have driven a number of large-scale automobile molds. The company settled in Chang'an.

Fourth, service first, platform keep up, and strive to cultivate scientific and technological advantages

(I) Build talent cultivation bases. The first is to promote school-enterprise matchmaking. Actively help bridge the bridge, promote Chang'an Vocational Middle School and Huazhong University of Science and Technology University to establish a cooperation agreement with the State Key Laboratory of Mould Technology, and jointly cultivate professionals in hardware mold. Established the first "campus workshop" in the province, and introduced the production workshop of hardware and die enterprises into Chang'an Vocational High School to promote the integration of production and learning. The second is to establish a training base for skilled personnel. It is planned to organize a professional college specializing in training high-level hardware and mold talents in Jinming International Industrial Mould City, and strive to establish a cooperative relationship with various vocational schools in the province in 2 years and deliver “zero-distance” docking to senior professional skill talents for the company. The third is to promote enterprises to strengthen personnel training. Actively encourage enterprises to provide skills and skills training to their employees. For enterprises that have an annual tax payment of more than 1 million yuan (private science and technology enterprises have relaxed to 500,000 yuan), 50% of their training costs have been subsidized.

(b) to build a public service platform. Annually increase the investment in science and technology, from 54 million yuan in 2008 to 68 million yuan in 2009, and encourage individual scientific research projects to focus on promoting the establishment of science and technology service organizations. The establishment of the Intellectual Property Protection Center and Zhongyuan City's innovative technology organization, and cooperation with the Dongguan Municipal Science and Technology Bureau and Huazhong University of Science and Technology to establish the Dongguan Experimental Center of the State Key Laboratory of Mold Technology at Huazhong University of Science and Technology and the establishment of a metal mold measuring center in collaboration with the German University of Aachen. Provides a public service platform for enterprise technological innovation.

(c) Promote the transformation and upgrading of enterprises. Encourage enterprises to achieve transformation and development through product upgrades, such as supporting Jinsheng company to develop vacuum coating layer bond strength measurement standards, so that the standard passed the National Vacuum Technology Standardization Technical Committee. In 2009, the town's hardware mold industry added 2 new high-tech companies, 1 private technology company in Guangdong Province, and 1 patent-growing company in Dongguan.