Consumers need to be cautious about buying smart homes
With the rapid development of the home building materials industry, more and more enterprises are beginning to hope for smart homes, and only home products have always been shown as "high on the" image. Now it seems that smart homes are not like this, with smart Home calls continue to increase, the heat is not reduced, from the Internet, IT and other industry giants to join, there are more or less startup companies, many businesses have not added to the innovation of smart products, but the industry's competition, homogeneity The products are getting more and more serious, so that some products want to distinguish, it is not enough to rely solely on the difference of brands.
"The threshold" is not high, whoever can come
There are two kinds of industries in the world. The "threshold" of an industry is high. Companies without certain capital and qualifications are unable to get started. However, once they reach this standard, they will develop very well. Another industry is the "threshold". Low, that is, big companies and "small workshops" can do it, but it is very difficult to go to a new height. Therefore, many companies will stop "plagiarizing" each other, vicious competition and big price wars.
Although there is competition to make progress, but vicious competition can not enhance the competitiveness of enterprises, it will only make the quality of products not guaranteed. In the end, products with such quality cannot be paid by consumers. Unqualified products can not only improve users. The application experience may also bring potential risks to users, so it is imperative to rectify the market situation and strengthen the creativity of the enterprise itself.
Can homogenized products work?
Taking the smart socket product as an example, many companies have introduced smart socket products related to it. At first, the function is only to satisfy the remote control of the user, but as the user demand changes, more and more sockets are added. Its own performance, not only can complete its own switching, but also control third-party home appliances, but also integrate smart kits to complete the needs of more users. However, these functions are all "learning" in the industry. As long as new functional products are exposed, they become the "standard" of the next product. Imagine how this might make the company have strong competitiveness!
Home furnishing companies should pay attention to the "just need" of consumers
In some online or start-up websites, there are many interesting and interesting creative products. However, after a period of fundraising or pre-sales, the ideal sales results have not been achieved. Many users are curious about this, but they have not been able to. Pay for it. This can be associated with the real life of consumers, the driving force of consumers to buy products is their own needs, if the demand is not clear, it will weaken the purchasing power of users, the sales of products with insufficient purchasing power naturally cannot be said.
Is smart home remote and timing enough?
Why are products like smart sockets, smart switches, home monitoring and other products that are easy to receive like "likes", mainly to meet the needs of users, users want to change their application experience, can be satisfied through smart sockets, switch products, If you want your own home to enhance the safety factor, the home network camera can make up for this deficiency, so the fit of the product and the user's needs is critical.
At present, many companies have begun to focus on the promotion of smart home kits. The suits can not only fulfill the various needs of users, but also the price of the combination is much more affordable than the single products. The functions are relatively complete and the price is very attractive. It is difficult for products to be ignored by users, so companies should consider the hard needs of consumers.
Smart home products have won the recognition of consumers with their high technology and technology leadership. However, due to the low entry requirements, many foreign companies have joined in, resulting in serious flooding of homogenized products in the smart home market and poor market regulation. Although the enterprises have joined to a certain extent to bring about the outbreak of products, but these products are far from meeting the needs of consumers, and will bring some troubles for consumers' purchase. Therefore, enterprises should not be eager to seek success, and must strive to develop better smart homes to serve consumers, starting from market demand and combining reality.
Suzhou home network editor, the article comes from the network.
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