Brands voluntarily bear the old-for-new half-subsidy to reduce the burden on the store
2023-08-21 06:09:41
Yesterday, it was the first day of the Beijing home renovation. The reporter visited the store and found that according to the regulations, in the 10% subsidy for trade-in, the home store should have to bear 5%, but some brands voluntarily help the store to share half of the cost.
The reporter learned from a brand merchant of the Blue Jingli Family Dazhongsi Store yesterday that the manufacturer will bear 2.5% of the subsidy for the old-for-new pilot project, and the store will bear another 2.5%. The person in charge of the manufacturer said that the old-for-new activity, which was originally dominated by the store, sold all 5% of the subsidy, and the manufacturer was only responsible for repurchasing furniture for consumers. The reporter also learned a similar situation in the North Fourth Ring store. During the visit, the reporter learned that most manufacturers understand this and hope to use this way to promote consumption together with the store.
Wei Yongqiang, deputy general manager of Lanjingli's Dazhongsi store, said that the adjustment of the subsidy was made by the store and the manufacturer in accordance with the government's old-for-new regulations. Su Lijun, deputy manager of the operation and management department of the family, also said that after the increase in government subsidies, the number of customers participating in the trade-in has increased. Because the pressure on the full payment of subsidies in the store is large, the manufacturers and enterprises jointly bear the benefits, which will benefit the healthy development of the store. “In the pilot period, the store will also adjust the proportion of the accounts with the brand.â€
The reporter learned from a brand merchant of the Blue Jingli Family Dazhongsi Store yesterday that the manufacturer will bear 2.5% of the subsidy for the old-for-new pilot project, and the store will bear another 2.5%. The person in charge of the manufacturer said that the old-for-new activity, which was originally dominated by the store, sold all 5% of the subsidy, and the manufacturer was only responsible for repurchasing furniture for consumers. The reporter also learned a similar situation in the North Fourth Ring store. During the visit, the reporter learned that most manufacturers understand this and hope to use this way to promote consumption together with the store.
Wei Yongqiang, deputy general manager of Lanjingli's Dazhongsi store, said that the adjustment of the subsidy was made by the store and the manufacturer in accordance with the government's old-for-new regulations. Su Lijun, deputy manager of the operation and management department of the family, also said that after the increase in government subsidies, the number of customers participating in the trade-in has increased. Because the pressure on the full payment of subsidies in the store is large, the manufacturers and enterprises jointly bear the benefits, which will benefit the healthy development of the store. “In the pilot period, the store will also adjust the proportion of the accounts with the brand.â€
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