What is the reason for the sales of furniture to be replaced by old ones?

Recently, Beijing's furniture replacement program has finally taken an important step. A total of five well-known home stores including Chengwai Cheng and Red Star Macalline won the bid for “fixed suppliers of furniture sales”. Surprisingly, the listed company Meike (600337) did not appear on the list. In recent years, the central government has continued to increase the regulation of real estate. The furniture industry has also been implicated as a downstream industry in real estate. Most home stores are not prosperous during the double season this year. An analyst in Beijing found that after the policy was released, Beijing's major home stores were still cold. “Consumers will not decide to buy furniture because of the 5% subsidy.” She told the Securities Times that due to the variety and price of furniture, the difficulty and value of recycling are difficult to measure. Stimulating effect. The old-for-new policy has a very limited effect on furniture consumption and is difficult to implement in the country in the short term. Jiang Hongyuan, president of the Zhejiang Furniture Association, told reporters that if the furniture is to be trade-in in the country, the government may not come up with such a large sum of money in the long run. This policy is likely to eventually become a dealer's promotional gimmick, and can not really drive the furniture domestic market. Despite this, corporate people still affirm the positive significance of the trade-in policy. Yin Bo, general manager of Lan Jingli, revealed that since the implementation of the old-for-new trade in Lan Jingli, there has been a certain increase in performance. I have tried more than 500 recycling orders a day. With the advancement of the old-for-new policy, the recycling of old furniture has become the biggest problem in the trade-in business. It is understood that the home store that carries out the furniture trade-in business still implements its own treatment methods: the home of the old home has set up a large-scale old furniture recycling and processing center; the blue-view home cooperates with the Haidian material recycling company; Jimei home or donates the old furniture to Units and individuals in need, or reselling old furniture to second-hand furniture manufacturers and wood processing plants; Chengwai Cheng also sent old furniture to the second-hand furniture market. Although the tender has increased the number of specialized recycling enterprises and processing enterprises, however, it is not clear that the recycling enterprises and processing enterprises are not clear because the designated suppliers of renewable resource recycling enterprises and waste disposal enterprises have not participated in the bidding. This will allow the home store to continue to perform the usual recycling of old furniture in the short term.

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