The secret of new product promotion for flooring companies

With the advent of Jin Jiuyinshi 10, new flooring products have been introduced, but it is still unknown whether the products can be successfully operated. Every flooring manufacturer hopes that its flooring products can be sold well in the north and south, but they will enter the product showrooms of many flooring companies. You will see many tepid products. The life curve of these flooring products can be roughly understood from the following three aspects:

At this stage of the incubation phase, the flooring company was inspired by the market or out of its own experience to decide to launch a new product. Companies will not push new products out of thin air. They believe that new flooring products may meet new demands, or may fill gaps in certain areas, or go beyond competitors, or may make up for the deficiencies of other products. It is worthwhile to have a market. Therefore, flooring companies are excited when they launch a new product.

Integration Promotion In order to turn the excitement into market value, the flooring companies will never paint bread. At this stage, companies often seek internal and external opinions and conduct a series of preparations, from product research and development to quality assurance to external publicity, based on market research for the launch of new flooring products.

Market Washing For new flooring products, most flooring companies always hold potential or expected profits or sales, or reputation or reputation. However, once the perfect product appeared, once the new product was put on the market, it became a paper tiger. Consumers do not accept, dealers do not agree, the team cohesion has slackened, a lot of difficulties have emerged. After the floor companies solve the problems or try to change, and after persisting for six months or one year, some floor companies will gradually begin to doubt the original intention of launching new products. With the emergence of new discoveries and new excitement, the old product has become a disgracing princess, and cannot attract the attention of the company.

For flooring products that occupy a lot of display spaces, most floor entrepreneurs' attitudes are based on the market's decision. They can sell and sell, but they can't be sold and they will be cut off. They won't take it a second time. However, the essence of the market is to change momentum, and there have been setbacks, but it does not mean that the neglected product projects will never flash. Therefore, the floor companies only timely rediscover and discover the value of unsustainable products, and configure and operate the system. Flooring companies can turn accumulation into wealth.

In most cases, any product is not worthless, but it is a space where value cannot be found.

First, flooring companies must re-analyze the value of their products based on the status of the flooring market. Not every chicken rib product is always tasteless, nor is every chicken rib product reborn. Only through careful analysis of the market value of products, seeking new market opportunities, and forming a system of value systems that are in line with current consumer demand, can we remove dust from tepid products.

Second, the flooring company must have a promotion model that fits. Only when the value and the means to highlight the value are reflected, can the stone become gold. In the end, the core element is undoubtedly a team, not only a professional marketing team, but also a professional leadership team. After all, the attitude of the leadership team toward the product ultimately determines the amount of resources that are prone to the product and determines the fate of the product.