The price of smart bathroom is high

The rising prices, coupled with the drought conditions in the southwest some time ago, the continuous development of the market, people's awareness of water-saving is getting stronger, but the water-saving toilets on the market, the high prices still make many consumers hit Retreat. In the water-saving sanitary ware market and consumers' minds, a price and public interest struggle is struggling to tug in and proceed simultaneously.

Water-saving public welfare action to take advantage of the promotion At present, in addition to severe drought in the five southwestern provinces and cities, the drought has spread to Guangdong, Hunan, Tibet and Gansu. In April, in the face of severe environmental problems, SouFun United toto smart bathroom water-saving proposal, triggered many bathroom companies in the industry have followed up, Wrigley, GROHE, Kohler, Anwar, American Standard, Cheng Lin Gao Bao, constant Jie, Dongpeng, Yi-higher sanitary ware brands at home and abroad have subsequently published water-saving **, said that they will be dedicated to research and development of water-saving technologies, and called on consumers to save water. Many businesses are aggressively promoting activities such as sales promotions and public welfare auctions. On the one hand, they offer their love for the disaster area. On the other hand, they also show a sense of corporate social responsibility and enhance the advantages of brand marketing.

The reporter found that many shopping malls have put out the "water-saving bathroom" sign, and even more directly as a selling point of water-saving marketing mall. In April, SouFun and Toto launched the “Winning-Over-the-Fold” activity of Le Feng Card. Cheng Lin Gao Bao also said that he will start a large-scale price reduction promotion in Chengdu, Sichuan. HengJi and ShangGang enterprises have launched a large-scale charity and charity sale to publicize the concept of water saving.

Bathroom costs are not close to the business of all kinds of promotional methods, consumers have a smart account in mind. "We do consider buying sanitary ware for water conservation, but some 3/6 liter two-button toilets are very difficult to clean once and need to be washed again, which will cost 12 liters of water or more, which is more than the original non-water-saving products. Wasted, this water-saving toilet is meaningless." Ms Zhang, who visited the store, told reporters.

At present, the 3/6 litre double-button dual flush toilet is the mainstream product for consumers to purchase, and some consumers will try 4.8 litres, 4.5 liters of "super water-saving" toilets, which use siphon or siphon jet flush. Water, noise is relatively small, the intensity of flushing is greater, and the shooting capability is farther. However, the price is much higher than that of a flush-type sanitary ware. Generally, it is more than a thousand dollars, and the higher-end product reaches more than 3,000 yuan. Not high, has become an important factor influencing consumer choice.

In addition, in some shopping malls, some sanitary wares with a price of less than RMB 1,000 are also known as “good water-saving performance”, adding to consumers’ misgivings. Ms. Zhang said that the “water saving performance” of toilets with only two or three liters of water is too exaggerated and they are worried that they will cause unnecessary quality problems. Considering comprehensively, the technical problem of the water-saving toilet bowl is still a consumer's doubts, and the excessively high selling price also weakens the water-saving toilet's competitive advantage.

The high price of smart products does not challenge the consumers. Water-saving sanitary products companies say that the high technological content of smart bathroom products is an important reason for high prices.

Wu Zhaohui, Minister of National Marketing of TOTO Sanitary Ware, told reporters that the launch of the water saving initiative and public service for the public is a sign of corporate social responsibility. It is not a special behavior during a special period. The price of the toilet mainly depends on the technical content and the design. In addition, the volume and weight of the toilet are also important standards. Water saving is not the most critical factor in determining the price of the toilet.

Wu Zhaohui said that whether companies have the ability to innovate and whether they have the ability to apply core technologies to water-saving is closely related to their history and capabilities. At the same time, the quality of energy saving can not be inferior. From the rationalization of pipelines to the pursuit of bends, glazes, colors, and design, all aspects of design should be focused, because the technology condensed in the products will maintain the price of smart water-saving sanitary products. A very high position.

Water-saving sanitary wares are imperative Although some consumers expressed doubts in their hearts, most people in the industry are still optimistic about the prospects of water-saving sanitary ware products. Zhu Maofu, general manager of Faenza Sanitary Ware Co., Dongguan Branch, said that at present, most of the newly built properties will have water-saving toilets selected by the owners: “These changes have been very significant in the past few years. After 80 years, consumers have become more demanding and have higher quality of life. The concept is even stronger."

The concept of water-saving public welfare is increasingly rooted in the hearts of the people under the media's vigorous propaganda and is an important reason for this change.

Zhu Maofu told reporters that many citizens will mention the status quo in the disaster area when they buy toilets and hope that domestic water consumption can be reduced. In the long run, with the strengthening of environmental protection and water saving concepts, water-saving products will have the opportunity to develop a broader market. Although in view of immediate interests, the price of water-saving toilets is higher than that of ordinary toilets, but with the increase in corporate R&D efforts, the future of water-saving toilets is expected to become more civilian.

Faenza sanitary ware responsible person said that the most important thing is to choose a water-saving toilet product, and the contribution to society cannot be measured by price. The improvement of environmental awareness among the general public is the longest interest for businesses.