The hardware industry is limited to the bottleneck is the development strategy
The development of the gold industry, from the perspective of domestic and international perspectives, has a place in a certain field, mainly in two development directions. One is the specialized strategic approach to brand positioning, and the other is the production of special tools for use in special environments.
First of all, we can learn from the successful experience of foreign brands, many foreign family-owned enterprises, Weihan, Festo, pb, etc. These brands focus on the in-depth R&D and manufacturing of certain types or products, and can form their own core competitiveness. So it can exist in the market for hundreds of years. This situation is an accurate strategic approach to specialization and brand positioning. For example, no matter what kind of strategy is adopted, the ultimate goal is to find differentiation, to separate opponents, and to obtain certain market development space.
In another case, it is difficult for hardware companies to make a large difference in products. To test the R&D and innovation capabilities of enterprises, ordinary enterprises do not have this strength. From the analysis of the characteristics of hardware tools, sometimes it is not necessary. Unless special tools are required in some very special work situations, then in this case, the production of hardware products can produce special tools and take the development path of specialization and specialization.
There are three situations in our domestic related hardware companies.
The first one is a simple “porter†enterprise. Without its own research and development capabilities, the products are almost all imitation. They also want to be big brands, but because of their poor blood production capacity, they are currently in painful choices;
The second is for another kind of strategy-specialization. At present, Chinese companies seem to be less interested, because everyone has no idea for many years and invested a lot of money to study products.
Then only for the enterprises with great strength, the route to take is definitely the big brand strategy, long product line, heavy marketing, and even cut into the channel field. Antuo, Yi Ertuo, Maibo, etc. are the route.
How to develop hardware companies and what kind of development strategy to choose, of course, is not simply to copy according to other companies or foreign success stories. Unfair China's hardware industry is also in the bottleneck of development. It is time to consider the development strategy.
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