The “Diamond” trademark of Zhuhard Group paid for “adding new branches”

On May 18th, Zhuzhou Cemented Carbide Group Co., Ltd. reported that the company has signed a paid use contract with Zigong Carbide Co., Ltd. Chengdu Branch, and the company's brand management strategy has taken new steps. In 1999, the “Diamond” trademark became the first Chinese well-known trademark in the province. This trademark has been proved and valued by the state authority, with a value of 996 million yuan. It ranks among the top 500 in the country and has become the most intangible asset of Zhuhard Group. Not participating in actual production, only providing reimbursement of trademarks, the brand management strategy implemented by “Zhuo Hard Group” in recent years has benefited the company. "On the one hand, the value of the trademark can be 'realized'; on the other hand, the market share of 'diamond' products is further expanded, and enterprises are more active in the market competition." At the beginning of last year, Zhuhard Group and Zhangzhou Diamond Tungsten Products Co., Ltd. reached an agreement to transfer the right to use the "Diamond" trademark, and the prelude to the group's paid export brand was opened.

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