The 14th Chengdu Furniture Exhibition Sichuan sent furniture to improve the quality and enter the high-end market
Chengdu Furniture Opening Popularity
In recent years, Chengdu's furniture industry has made great progress. China International Trade Promotion Council, President of Chengdu Branch and Director of Chengdu Expo Bureau pointed out that Chengdu has more than 5,000 furniture manufacturing enterprises with an annual output value of 60 billion yuan. 600 thousand people. Chengdu Furniture Fair has played a decisive role in the development of Chengdu furniture industry. After 13 years of development, Chengdu Furniture Fair has become one of the three major furniture fairs in China, and has been praised by the industry as "the preferred platform for China's furniture domestic trade". Fu Yadong, Deputy General Manager of Langdu Furniture, believes that after more than ten years of development, Chengdu Furniture Fair has brought Chengdu furniture to the whole country and the world.
According to the organizers of the Chengdu Furniture Fair, the exhibition area exceeded 120,000 square meters. In addition to the 9 indoor pavilions in the new convention center, 4 outdoor pavilions were built outside the pavilion. In addition, nearly 900 companies including woodworking machinery and raw and auxiliary materials companies such as German Jintian Haomai, North American Timber Group, French Timber Group, and Asia International Furniture Material Center participated in the exhibition.
On the first day of the Chengdu Furniture Fair, the popularity exploded, and the No. 1-7 Finished Furniture Pavilion was full of people. Exhibitors also used a variety of tricks to attract audiences. In addition to the usual beauty tricks, performances, and gift distribution, they also got a piece of furniture and even cash-drawing activities on site.
Stars gathering, parade teams become the characteristics of the furniture exhibition
In recent years, Sichuan furniture companies have risen vigorously, but Chengdu Furniture Fair has distinctive characteristics compared with Guangdong and Shanghai Furniture Fairs. The big-name stars “crowd together†in Chengdu Furniture Fair. NetEase Home Furnishing reporters observed that huge advertisements outside the exhibition hall In the publicity booth, the background wall of the booth in the exhibition hall and the major brand roll-ups, the stars of Hong Kong and Taiwan mainland showed a trend of "fighting against each other", and most of them are well-known stars. Fan Bingbing endorses Scone, Huang Xiaoming endorses the emperor standard, Li Jiaxin endorses the good scenery, Zhang Guoli endorses the nine days, Fang Zhongxin endorses the scene, He Jiajin endorses Tian Yun, Shi Xiaolong endorses the giant field, Zhu Dan endorses Sendon furniture ... ", and most of them are well known The star. Fan Bingbing endorses Scion, Huang Xiaoming endorses the emperor standard, Li Jiaxin endorses the good scenery, Zhang Guoli endorses the nine days, Fang Zhongxin endorses the scene, He Jiajin endorses Tian Yun, Shi Xiaolong endorses the giant field, Zhu Dan endorses Sendon furniture ...
In addition to a strong star lineup, the "parade team" is also a major feature of the Chengdu Furniture Fair marketing. A team of parades holding a brand's billboards can be seen everywhere. Some brands are eyeballs, even bikini girls, zombies, and Journey to the West Goku Pig Bajie join the parade army. Sometimes several teams meet and the scene is quite "spectacular."
Fu Yadong, director and deputy general manager of Langdu Furniture, believes that celebrity endorsement has become a major feature of Chuanpai furniture marketing, but Langdu will not consider appointing a spokesperson for the time being, because quality is the best endorsement of the brand. Gan Guoqing, general manager of Pocket Pearl Furniture Marketing Center, also believes that product quality is what consumers are most concerned about. In the latest promotional film of Pocket Pearl, modern production lines and workers in various positions have become the best spokespersons for Pocket Pearl.
Some people in the industry believe that the Chengdu Furniture Fair is still in the process of rapid development. It is not surprising that stars and parades have become a major feature of the exhibition. Similar events have occurred in heavyweight exhibitions such as the Dongguan Famous Furniture Exhibition and the Guangzhou Furniture Exhibition. As the needs of exhibitors and visitors continue to increase, the show will eventually return to the essence of "focusing on products".
Environmental protection becomes a consensus  Original design is valued
It is worth mentioning that at this Chengdu Furniture Fair, many Sichuan companies started to play "environmental protection card" and "original card". There is a "green" booth in Hall 7 of the new exhibition, which is Quanyou Home Furnishing. All booths are in the shape of villas, and are distributed in different levels. In addition to laying a real lawn, a large number of green plants are used for decoration on the periphery of the exhibition hall, which fully interprets the concept of green and happiness advocated by all friends. The Quanyou Pavilion does not sell furniture at this exhibition, focusing on conveying to consumers the green, environmentally friendly and low-carbon home concept that it has always advocated.
In addition to Quanyou Home Furnishing, more than 1,000 pots of fresh lavender were used in the construction of the Duomei furniture booth in Hall 1, as well as a lot of green dill, hoping to convey an environmentally friendly and beautiful home concept through the very romantic lavender. Environmental protection has become a consensus at this Chengdu Furniture Fair. Milan Home Furnishing, Langdu, and Southern Brands all use environmentally friendly materials to produce furniture products.
In addition, the reporter also found that more and more Chuanpai furniture companies began to focus on original design. Haobang sofa displayed the slogan "100% original, welcome peers not to take pictures" on the booth. Liu Kai, the assistant to the general manager of Dibiao, introduced that many fabrics of Dibiao sofa products are independently developed, and different fabrics have been developed for different fashion trends. Diao Gang, general manager of Jinyi, also said that after years of original research and development and design, Jinyi intelligent furniture will be put on the market for consumer inspection.
Product quality improvement  Enter the high-end furniture market
Chuan faction furniture can be summed up as "early start, rapid development". Ten years ago, Chuan faction furniture companies copied and copied coastal furniture and adopted the strategy of "rural surrounding cities", and established sales networks in second and third tier cities across the country. Occupy the second, third and fourth level market. Behind the rapid development will inevitably hide some hidden worries. For the Sichuan furniture industry, the biggest hidden danger is the external evaluation of its low quality. No brand, no quality, plagiarism, poor reputation, love to fight price wars ... These negative labels were once posted on Sichuan furniture.
From the perspective of market competition, unlike furniture companies in Guangdong and Zhejiang, Sichuan furniture companies have always regarded second- and third-tier cities as their main battlefields. "This puts you in a low-end position in terms of positioning, which also shows that many Sichuan furniture companies are not confident enough to compete with furniture companies in developed coastal areas, and they don't believe they will reach that level." Sichuan Furniture A person in charge of the industry association said.
Wang Xuemao, chairman of the Sichuan Furniture Industry Chamber of Commerce, believes that after 2000, Chuanpai Furniture has its own product main body, and continuously improves the quality of its products. There have been a number of well-known enterprises such as Quanyou, Pocket Pearl, Shuanghu, Good Scenery, and South. The national economic situation has been sluggish in the past two years, but Chuanpai furniture companies have shown an upward trend.
On the first day of the opening ceremony in Chengdu, NetEase home furnishing reporters discussed the development of Chuanpai furniture with the heads of multiple enterprises and found that “high-end†has become the development direction of most brand enterprises. At this exhibition, Pioneer Furniture launched a combination of board and wood furniture that targets the elite. The two sets of products displayed by Quanyou Home Furnishing are also aimed at the mid-to-high-end market, with a stylish and concise design. Di Biao Home Furnishings displayed 8 series of products for different markets ... Su Xianhua, the deputy general manager of Pioneer Furniture, believes that Chuanpai now has the strength to adopt the most advanced equipment in the world and introduce the best talents and management. In the future, the high-end furniture market will surely have a place in Sichuan style furniture.
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