Reasons for low purchasing power in the local sanitary market

In the bathroom market, consumers can often hear people laughing and talking about the fresh concept of "toilet can fish," "bath can call", "bathroom can massage" and so on, the functionalization of bathroom products performance, again and again become people after dinner Talking about funding.

However, the multi-functional products are expensive. For example, the price of a bathroom cabinet with a washing table is nearly 10,000 yuan. If it is a large cylinder, the price is 60,000 yuan. However, many of these products are viewed by people who buy less. Not only in the domestic market, China's sanitary products lack high-end consumer groups, and foreign sales are also not optimistic. In Europe and the United States, consumers believe that China's sanitary products are low-priced and low-quality and difficult to achieve.

The low purchasing power of local sanitary ware has been introduced by industry professionals. Compared with similar foreign products, the prices of domestic products are low, but sales are far less than foreign brands, and there are four main reasons. First, the bathroom space of domestic families is small, the volume of multifunctional products is too large, and some products can only be sold to a limited high-end customer base, while others are almost unattractive. Second, the masses of households now need to improve their spending power and psychology in order to consume high-priced luxury goods. The third is the diversification of product features. At the same time, it has caused consumers' doubts about quality, energy consumption, and safety performance, and has affected the desire to purchase. Fourth, in terms of engineering channels, domestic brands have low product awareness compared with foreign countries.

Product technology and marketing techniques still have a lot of defects. In fact, excellent Chinese sanitary brand products, whether it is the appearance streamline design, color matching, or technical innovation, product design, technical design, internal control quality standards, etc. are not better than foreign brands. The lack of products is only due to gaps in the company's promotion efforts, industry collaboration awareness, marketing skills, and brand influence.

Suggestions for this: First, the relevant departments actively assist companies to deal with frequent trade barriers, and strive to minimize the impact on the company; Second, encourage enterprises to adjust the structure in industrial policy, develop high value-added products, continue to extend the value chain Accelerate the transformation and upgrading of the entire industry and the integration of resources to enhance competitiveness. Third, appropriately increase industry entry barriers, tighten approval of new investment projects, and accelerate the elimination of outdated production capacity to reduce pressure on the industry's excess capacity.