Quanzhou shoes and apparel companies to absorb foreign aid internationalization speed

Under the macro-environmental conditions such as the development tide of global regional economic cooperation, the private economy of Quanzhou is facing the opportunity of industrial optimization and upgrading. Attracting high-end talents is the key to promoting this process. The reporter learned a few days ago that many companies including Xtep, Lilang, and Jiujiu Wang have actively or actively introduced overseas talents such as design, management, and research and development to increase their competitiveness. The wave of global search talents of Quanzhou enterprises is increasing. form.

Please ask Japanese headhunting company for help

A few days ago, by observing the opportunity of an international event held in Japan, a certain owner of Quanquan Enterprise and senior management of the company lined up to visit Sanyo and Matsushita. During the inspection, the owner discovered that the Japanese company's fine management degree was amazing both in terms of production and sales. He cited an example he encountered in Japan: He bought a bag of goods in a Japanese shop, and in addition to packing good goods in paper bags, the waiter put out a multicolor plastic bag outside. It turned out that it was just raining on the day. The purpose of lifting is to prevent rain from splashing on paper plastic bags, resulting in softening of the package.

It is in order to absorb the beneficial experience of Japanese manufacturers that the boss is determined to introduce management and R&D personnel from Japan. “We plan to hire five to six people from Japan to conduct research and development and production management. In addition, we also intend to invite Japanese experts to provide guidance on terminal services,” the owner said. According to reports, it has commissioned a Japanese search company to carry out talent search, and plans to introduce it in August. The boss also revealed that employees hired from Japan may be rehired from retired technicians. "In addition to these retired technicians who have rich working experience, in Japan, the salary for rehiring is generally their original salary. Half of the."

Practice II introduces foreign designers

Recently, Xtep (China) Co., Ltd. has introduced the chief designer from South Korea as Xtep's fashion sports products are more boldly matched with colors and styles. It is understood that Xtep will also introduce more talents. These talents will come from Hong Kong, China, Taiwan, Japan, and South Korea. "Korean people are very sensitive to the color of shoes and apparel products, and Japanese people are very good at quality control and technology research and development," the company said.

Li Lang (China) Co., Ltd., one of the representatives of Yipai's clothing, has invited senior domestic designers to invest hundreds of millions of yuan each year in R&D and design of clothing styles. He hopes to gain higher added value through original design. According to sources, Lilang cooperated with the French Paris Fashion Union to provide its own design capabilities.

At the beginning of this year, Fujian Green Group Co., Ltd. reached a strategic cooperation agreement with the Spanish brand childrenswear company Kids Gallery. According to the agreement, by hiring a senior designer of Spanish brand children's clothing as the design director of his company, Green Group will transfer the design workshop to Europe, adopting the latest and most fashionable design styles and design concepts in Europe and America, and combining Chinese elements with the world's fashion elements. .

Practice three pairs of international giants "digging wall feet"

The talents who have held positions in leading international companies are also valued by Quanzhou enterprises. Recently, Zhang Zhihong, who had worked in the “big boss” Wrigley company in the global chewing gum field, joined Quanzhou Wang Jiu Food Industry Co., Ltd.

The ins and outs of the whole thing have to start with 2004. At that time, Wrigley purchased a portion of the candy business of Jiakou Group, a subsidiary of the Spanish private-owned food giant Akulimin Candy Group, for US$272 million. “Great” bubble gum, which was once known to domestic consumers, was a product of the Jiakou Group. In January 2005, Wrigley began to fully integrate the Jiakou Group's global confectionery business, including its operations in China, France, India, Italy, Poland, and Spain, as well as Jiafasai, which produces chewing gum and bubble gum Jiaomu. Subsequently, after one year of integration, more than 80% of the senior management team in China’s “big” bubble gum has left Wrigley. Many of these “big” bubblegum management team members have worked in the company for 8 to 10 years and are very familiar with the operation and management of foreign companies. A considerable number of them later chose to join the Jiu Jiu Wang company and engage in gum production that they are very familiar with.

Two years ago, some of them were dissatisfied with their soil and water. Later, the Jiujiu Food Industrial Park, covering an area of ​​200 acres, was officially opened on Luoshan Street in Jinjiang. With the modern factory building, Jiu Wang has spent huge sums of money to import a number of European and American imported equipment, and is ready to show his talents in the field of imported food in China. As a result, the task of forming a more powerful marketing sales operations team was placed before the company’s top management. Thus, Zhang Zhihong entered the sight of the long-time Wang company.

This type of case is not a small minority in Quanzhou: Several people from the world's top 500 companies, Unilever, who are mainly responsible for supermarkets and store marketing, have joined the Quanzhou underwear industry to engage in the marketing of the domestic market; Huang Ronghu, a Changjiang Ronghua and international trade expert, entered Fujian Huasheng Industry Co., Ltd. as technical director and sales director. Philharmonic Sports collaborated with the former Nike director of the Korean processing plant.

Expert opinion accelerates the internationalization of enterprises

At present, Quanzhou underwear industry is still mainly OEM. Compared with the strong production capacity, the brand construction of small and medium-sized enterprises in Quanzhou is lagging behind. Recently, due to factors such as rising prices of raw materials and changes in exchange rates, it is urgently needed to upgrade the industry and increase the added value of products.

According to Cai Long, Chairman of Long Company, “Enterprises are introducing high-end talents to win better development. Because the entry of high-end talents will have an impact on the company, in addition to injecting fresh blood, it will also rule out some obsolete. The business philosophy plays a role in promoting the development of the company. Furthermore, companies must use international talents to develop in the direction of internationalization."

According to expert analysis, talent has become the primary factor in today's corporate competition, but the lack of various types of senior managers, especially international high-end talent, severely restricts the innovation and development of private enterprises. It is because internationalized people can quickly open up the international market for enterprises, so many companies have begun to focus on high-end talent in the international market. The industry believes that the difference between private enterprises in Quanzhou and foreign companies will gradually blur, foreign companies will learn the advantages of local private enterprises, and local private enterprises will learn the standardization and international operation of foreign companies, the two will be compatible with each other.

According to Ouyang Zhonghui, Ph.D. from Harvard University and Dean of the Chenshuiren Institute of Business and Information at the Quanzhou Normal University, “For private companies to open the door to the international market, overseas talent is necessary. The introduction of internationally advanced concepts is in fact the introduction of overseas talent.”

Experts pointed out that the biggest problem faced by the internationalization of enterprises is "international talents", which are easily accessible to thousands of troops and will be difficult to obtain. Enterprises to carry out international operations, language talent is not difficult to find, business talent is not difficult to find, but with international perspective and the ability to integrate international resources difficult to find. If a company wants to develop and wants to grow stronger and bigger, it must have professional talents. Internationalized companies naturally need talents that are internationalized.