In 2012, the furniture industry should stably improve and improve

In the past one or two years, it was the low period of the development of the furniture industry. Except that a few businessmen with long-term visions remained positive and optimistic, most of them were pessimistic. Even a considerable number of people were already seeking change. In fact, the development of any industry cannot maintain a straight-line rise. It is like the stock market. Any stock has rises and falls, and sometimes it is for the next step. Therefore, the smooth transition of the company during the downturn requires a long-term vision and a correct attitude towards the temporary recession in the furniture industry. It is convinced that there must be sunshine after the storm.

SMEs should develop steadily in this life. The rise and fall of the home industry is closely related to real estate development, and the development of real estate is closely related to the country’s macroeconomic policies. In recent years, the government has stepped up efforts to regulate and control so that consumers generally delay the consumption of housing while maintaining a wait-and-see attitude. This kind of wait-and-see mood will inevitably affect the home industry. In the past, 2011 was a year in which many people in the industry thought it was not optimistic. In 2012, it was still a cloud. Therefore, for SMEs, it is better to wait and see than to rush into action. some.

However, waiting for change does not mean that you do not do it. Instead, you must make positive responses and efforts on the basis of a good attitude. In the downturn of the industry, large enterprises can keep their interest rates and SMEs do not dare to do so. Survival of the fittest is a natural survival rule. If the strength is not good, poor management will be eliminated. Therefore, SMEs should start from their own, pay close attention to product quality and research and development, improve management, strengthen communication with businesses, and stabilize channels.

The blind expansion of the stores has done more harm than good. In recent years, a number of furniture malls have chosen to contravene the expansion, that is, the so-called “enclosure movement” in the industry. Such cooking can certainly expand its territory, but this approach has increased the financial burden on the store itself, increased the risk of poor management, on the other hand also attracted the dissatisfaction of companies and dealers.

Most furniture companies and distributors believe that this kind of blind expansion of stores has brought greater pressure on companies and distributors, especially for dealers. Some dealers said: No matter which store, the leader is only one, other dealers are used to be buried.

This argument coincides with the view of Mr. Lou Dongliang, president of Xiangjiang Group. Lou Dongliang pointed out in the expanded meeting of the Guangdong furniture brand association work: In the current home store, only 2 to 30% of the dealers make money, and most of them are losing money. In order to compete and sell rate, the store hopes to promote popularity through activities, sales promotion through manufacturers and distributors, so that the vicious circle of manufacturers and dealers continue to weaken the profits, not to weaken, sell things but always weaken profits, products How long can you buy it?

Therefore, for the store, it is not appropriate to expand blindly in the downturn of the industry, but to adapt to the development of the market, timely profit, and manufacturers, distributors and common development, in order to win-win situation. At the same time, it is necessary to encourage large logistics circulation methods to change the status quo. Stores do not need to get together in the center of the city, but they can consider some suburban areas as well as second and third tier cities. Don't worry that consumers can't buy products, because the more air is good, the more the rich get together. For enterprises, on the one hand, they can try to innovate in some channels. On the other hand, channels are further sinking to county-level cities because urbanization is an irreversible trend.

Stabilizing talents and building brands is the key At present, all furniture companies not only face rising material costs, but also face rising labor costs. Especially for coastal enterprises, letting enterprises struggle with the problem is that the rate of returning workers this year has been declining year by year. This is because the working conditions of developed coastal cities are no longer advantageous, and the wages of many mainland enterprises are enough to attract a large number of foreign workers to return home. . In the next few years, the shortage of workers will continue to increase. The coastal area will be a research and development base, and the Mainland will become a major production base. Therefore, treating workers is not as good as waiting for the shortage.

Brand building is also extremely important. Furniture companies can only gain a good impression and reputation by cultivating their own brand with independent personality and unique products.

In short, whether it is a furniture company, a store or a distributor, it is not necessary to be discouraged in 2012 and it should not go blindly. As long as prudent development, careful management, and active response to overcome difficulties, out of the downturn usher in a new situation.