How is the mahogany furniture now?
I want to use four adjectives to summarize today's mahogany furniture distribution market.
The first adjective: south slope (splash) north flow This "slope" can be a high slope. The southern slope is the high slope to the south. Where is the south side? Judging from the map of China, Guangdong is to the south. Taking Guangdong's Zhongshan Dayong and Shaxi as the commanding heights, plus Taishan, Xinhui, Shenzhen, etc., Guangdong Redwood Furniture Industry Cluster has been formed. This is also the country's largest main producer of mahogany furniture. Therefore, it is called "high slope". There are so many mahogany furniture produced in Guangdong, where is it going? It went north. In other words, it flows from south to north, which is called "southern north flow".
You can also rewrite the word "po" as splashing water. If the stage I am standing on is used as a map of the whole country, the position of my station is Guangdong. I carried a basin of water and splashed it from south to north. This water was treated as mahogany furniture. It flooded the map all the time and flowed from south to north.
Regardless of whether it is "Nanpo Beiliu" or "Nanpo Beiliu", it is because the mahogany furniture in the south flows to the north in large quantities, forming a production and sales pattern of Chinese mahogany furniture that is mainly produced by the south and sold by the north.
Say "main production in the south", we might as well talk about the pattern of the mahogany furniture market. This "market" does not refer to the market in general, but refers to the kind of market of the store, that is, the professional store. There was an article in our magazine titled "Industry Building the Market Ups and Downs," which was about the industry building a professional mahogany furniture store. We still say from south to north. Let ’s talk about the Dazhong Town, Zhongshan, Guangdong, and the Haoyong Road in Dayong Town, known as Shili Hongmu Street, which extends from Dayong Town to Longdu Furniture City in Shaxi Town. All the shops along the street are shops with a business area of ​​100,000 square meters more than. Longdu Furniture City in Shaxi Town was renamed as Longdu Mahogany Furniture Expo Center. The tall advertising sign wrote: Build the country's largest mahogany furniture wholesale market. The total area is more than 100,000 square meters, and it is still being expanded. This adds up to 200,000 square meters. In addition, there are Taishan, Xinhui and Shenzhen! It is true that Guangdong is the country's largest main producer of mahogany furniture.
Speaking a little north from Guangdong, when it comes to Dongyang, Zhejiang. If the Yangtze River is used to divide the north and the south, Dongyang is also regarded as the south. Let's look at Dongyang again, taking Dongyang Redwood Furniture Market as the leader. If the third phase of investment promotion is completed, the market area will be over 70,000 square meters. There is also Nanma Mahogany Furniture Industrial Park, which is dominated by the top ten famous villages in the country. It has settled in more than 200 enterprises and opened stores along the street. It is also counted as 70,000 square meters. Now there is another Chinese carving city, and Dongyang World Trade City has been renamed. The single-storey business area is nearly 70,000 square meters, with clothing on the first floor, furniture on the second floor, wood carving on the third floor, and a museum on the fourth floor. The furniture market on the second floor is also 70,000 square meters. In this way, Dongyang's mahogany furniture stores add up to more than 200,000 square meters! Not only that, but there is a Jubilee International Home Plaza in Changshu. The first-phase comprehensive store of 100,000 square meters was opened last year, and the second phase of 100,000 square meters is under construction. Of the 100,000 square meters in the second phase, more than 40,000 square meters are still professional mahogany furniture stores, as well as a Soviet-style furniture museum. The above-mentioned hypermarkets from south to north were built in the past one or two years. It is true that the industry is building a professional hypermarket. Building a professional store in the main production area really gives us some inspiration and some thoughts.
So many markets, so many products, where are they sold? --north. This is what we call "south (slope) north flow".
The second adjective is "Yu Da Ping Hu"
There is a saying in the traditional cross talk called "Rain hits the beach a little bit of pits", that is to say the beach. What would it look like if the rain idea hit the beach instead of the beach? Of course, with the raindrops as the center, water ripples are formed, which are scattered outward circle by circle. This is the water ripple effect. If we compare the whole of China to a calm lake, the places where the heavy rain fell are first around Guangdong, Shanghai and Shanghai, Beijing and Beijing. In other words, the core areas of these three mahogany genres are affecting its surroundings and driving the formation of surrounding markets. However, there are more and more rainy ideas now, not only heavy rainy ideas, but also many moderate rainy and light rainy ideas. Almost the entire lake is full of rainy ideas. For example: Chengdu, Sichuan, Xi'an, Shaanxi, Taiyuan, Shanxi, Kunming, Yunnan, Jinan, Zibo, Dongying, Shandong, etc. There were four redwood classic furniture exhibitions in Shandong from August to September last year. Originally, redwood furniture stores were basically unavailable in Northeast China. Now there are specialty stores in places like Dalian, Shenyang, and Changchun. The area is not small, and sales are impressive. In my hometown of Jilin City, such a small prefecture-level city, there is also a mahogany furniture store recently. These areas shoot back to its surroundings, making the industry more and more influential. This is the result of the water ripple effect. This is called Yu Da Ping Huo little flowers.
It can be seen that the sales centers of mahogany furniture across the country have shifted more to second- and third-tier cities. And the second and third tier cities have affected a wider area. The mahogany furniture wholesale market in the south mentioned above, so where are many products going? It went to the second and third tier cities. There is the real main battlefield of Redwood Sales, and this battlefield will become bigger and bigger. You may wish to think about it, such as the annual red, more than 3,000 employees, more than 300 sales stores, where are their stores located? Beijing Shanghai? No, their sales volume is not very large there, and their real market areas are those of the second and third tier cities. Not long ago Midland opened a store in Chengdu, covering an area of ​​2,000 square meters. They also look at second- and third-tier cities and their market potential for influence. Therefore, we say that we should focus on second- and third-tier cities. For those large professional mahogany furniture wholesale markets, they also need to find out the customer positioning and market positioning. Their real customer groups come from the sellers in the second and third tier cities. If this is clear, aren't all strategic strategies clear?
The third adjective: Wanshulihua There is a saying in the ancient poem: "Thousands of trees and thousands of pear blossoms suddenly bloom like a spring breeze." This "Wanshuli flowers" is a mahogany furniture sales shop all over the country. Some people say, isn't it the global financial crisis? Yes. The most affected are those export-oriented enterprises. For the mahogany furniture industry, the impact of the financial crisis has become weaker and more periodic, at least at the end of the crossbow. On the contrary, after the financial crisis, another climax of production and sales erupted. This is most obvious in Beijing, and it came first. In fact, people's preference for traditional culture and traditional furniture is not weakened by the financial crisis. The more economically developed and the richer the people, the better our industry. Based on this, the rise of the mahogany furniture sales market in the second and third tier cities. So, what does the composition of sellers in second- and third-tier cities look like? First of all, locals, they go abroad to buy and sell locally. In addition, foreign companies set up sales points in second- and third-tier cities. Now our distributor meeting is to match the two sides, many distributors are looking for manufacturers to cooperate. There are also many manufacturers looking for distributors to cooperate.
The fourth adjective: Jin Chan peels off the shell. With the increase of sales stores in the second and third tier cities, the number of factories is bound to increase. what is the reason? It is because many consumers want to make furniture. There are many people who "buy furniture to see white goods." This forced many dealers to have to open factories, even to get a factory out in order to make a look. What's more, some dealers take semi-finished products, so at least there is a repair shop, which is naturally a small factory. Some dealers clearly sell their goods purely, but the company name has to be called a factory name, XXXX Mahogany Furniture Factory. It seems that they are themselves production plants. He felt that this made customers feel more credible. Therefore, some distributors have slowly transformed into factories and integrated production and marketing. In addition, those foreign companies that grow bigger in the local area will often set up a processing plant or even a small factory in the local area, which in turn affects consumers, making them more valued by local factories. Through this cycle, the factory will come more and more more. The local sales situation is good, and it will also attract some small factories outside to relocate and compete with local enterprises in order to get rid of his fierce competition in the place of origin. As a result, there will be more and more small factories on the second and third lines. In the next three years, I estimate that the country ’s mahogany furniture companies, especially production plants, will more than double the existing base. This time, most of them are such small manufacturers. Taking off the shell of the dealer and turning it into a production plant, this is the "Jin Chan shelling".
Fifth adjective: spiders prey on which spiders prey? Online. The network we are talking about here is the Internet. Prey on the Internet, that is e-commerce. This means that our distribution market is e-commerce distribution. According to statistics from authoritative departments, there are nearly 300 million netizens in China, and more than 100 million of these 300 million have online shopping experience, that is to say, more than 100 million people I bought something online. So, does anyone buy mahogany furniture online? some. Of course, this depends on the situation. Furniture such as Huanghuali and Red Sandalwood are tens of thousands to hundreds of thousands of pieces. But for those small pieces, including 10,000 or 20,000 products, it can be done online. And now there is a transaction payment guarantee system on the Internet, which can be avoided if the money is not paid or the goods are not paid. Therefore, online transactions can have more possibilities. Like the small pieces of mahogany, it can even be done through the Internet.
After a while, we will have a project, called the dealer to talk about distribution, and one of them will introduce their experience in online sales. This mahogany factory has an online promotion department, only a girl, and can sell more than a dozen or two a month. With hundreds of thousands of goods going out, it should be said that this is a good attempt, which can be borrowed from everyone. With the widespread use of the Internet and the maturity of network technology, e-commerce will surely get great development. I estimate that in the next three years, online marketing may account for about 20% of the mahogany furniture distribution market. Here I propose the adjective spider predator to remind everyone to pay attention to e-commerce and internet marketing.
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