How can mahogany furniture be bargained? How is the theory?
Even the sky red mahogany furniture weighing scene
Mr. Qi told reporters that he made a set of 13 pieces of mahogany furniture in a set of sofas and a set of dining tables at Liantianhong Furniture Company on October 30 last year. The price was 99 yuan per kilogram at the time, and was told that it was 260 kilograms when weighing. Pay 25,740 yuan. In January of this year, when he received the goods, he deliberately weighed the furniture purchased from the executive desk and found that it was only 252 kilograms. So he immediately found the other party to request a refund of 8 kilograms of payment of 792 yuan, but the company has been pushing three resistance four, so far has not retired paragraph.
['Controversy on the price of 3 points']
Even the sky red mahogany furniture 'no compromise, according to the price of the price of the advertisements overwhelming, how can mahogany furniture like cabbage tofu general 'by the price of pounds'? In the end, this is the price is really fake, how to calculate? Will it compare? Is the traditional pricing method more cost-effective? How does it affect the industry? In fact, the opinions of consumers and industry insiders have not stopped...
Controversy 1: What is the theory of 'prices by pounds'?
A set of mahogany furniture contains several sets, how much each piece of money, how much is a total of money, which is currently the most mainstream pricing and sales in the mahogany market. The quite fresh 'price-based method' completely breaks the traditional pricing model, first mark the unit price of different raw materials (such as chicken wing wood 169 yuan / kg, Laos red rosewood 349 yuan / kg), and then use each The net weight of the piece of furniture is multiplied by the unit price, and the price obtained is the total price paid (the unit price of raw materials × the net weight of the furniture factory = the total price paid).
Analysis of this calculation formula, raw material unit price and furniture weight are the main reasons for determining the total price. If both are determined by the manufacturer, what is the difference between the consumer's autonomy and the traditional pricing method?
Controversy 2: Is the price of mahogany furniture more transparent?
Faced with a new, subversive pricing method, consumers are also somewhat tempted when they are fresh. In fact, different manufacturers use the same kind of wood to make the same shape of the chair, its own value and market price are also different. It can be seen from this that it is debatable whether the 'price by price' is really suitable for the mahogany furniture industry.
Controversy 3: Have you neglected the added value of 'craft' and 'culture' of mahogany furniture?
Redwood furniture is different from ordinary civilian homes. It is a kind of cultural inheritance and national characteristics. Consumers like, buy or collect it. First, because of the preciousness and rarity of raw materials, and because of its structure and carving process. Cultural heritage has its own personality and has sufficient added value. If it can already be compared with cabbage tofu, it is worthwhile, and when there is no added value, what is the difference between buying a piece of wood directly?
[Opinions of all parties]
Merchants: real materials to benefit consumers
Mr. Zhang Jianwei, general manager of Lianhonghong Marketing, said that it is more important to consider the innocence of the mahogany furniture industry, that is, to advocate a kind of integrity management, and to sell consumers to tell consumers that they will not be adulterated in furniture. '. Moreover, the company is creating a brand, so the price is still relatively low, and the price is the price. The most direct beneficiary must be the consumer.
Expert: Redwood home can't simply look at the weight
According to national standards, the range of redwoods is determined to be 5 genera and 8 categories. The quality of each species is different, and consumers cannot judge the pros and cons of mahogany only by weight.
Because the price of different materials of mahogany furniture is different, even if the same material has different prices due to different origins, the identification of mahogany furniture is the same as the identification of antiques, and it is necessary to integrate various factors such as wood grain, color and smell. In addition, the purchase of mahogany furniture should start with 'three true', one is true, the other is true, and the third is true. The true and true work is the essence of mahogany furniture. It is too simplistic to measure mahogany furniture by weight alone.
Peer: Waiting for market inspection
Many peers believe that this is a malicious competition and they want to squeeze their SMEs. A professional marketing director of mahogany furniture said that the price calculated according to this fresh pricing method is not much cheaper than other similar products of the same brand, and some are even more expensive; the general manager of a mahogany brand said that the new pricing model of mahogany furniture True or wrong is difficult to determine, depending on whether it can stand still after at least three years.
Consumer: Do your homework before you buy
The sales model of 'On Jin sells' can really attract the attention of many citizens. However, the mahogany furniture market is mixed, and the concept of the business is 'game', which makes consumers love and fear the mahogany furniture. How do operators guarantee that they are not short-selling? How to calculate the difference between the weight of the physical and the sample when delivered? How is the shrinkage of the material and the amount of air drying? In addition, if the furniture is to be called 'component', first all the hardware must be removed. The weight of the furniture can not be calculated according to the weight of the mahogany? So many consumers said that the sales model will do their homework before buying, and will not blindly consume.
Concerned about surprises
Tag: mahogany furniture weight difference pricing method total price pricing mode
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