Coating industry development trend analysis

According to analysis of the investment and development materials of the related paint industry, in 2014, the paint industry has the following major development trends. The major paint joining agents and distributors only have to interpret the business opportunities contained in them so as to seize the development opportunities and realize the dream of wealth.

Trend 1: The coatings industry has broad prospects According to industry research, during the “Twelfth Five-Year Plan” period, the state plans to complete 36 million sets of affordable housing; the second and third tier cities will rise; the urbanization rate will reach 70% in 2050, and the average annual population of migrants is 1200. Million; the size of the secondary recoating market is considerable, and a large number of reconstruction, expansion, and extensive home improvement, maintenance and renovation service markets are available...

According to a report on real estate development and sales in January-November 2013, the national investment in real estate development reached nearly 7 trillion yuan, an increase of nearly 20% year-on-year. Among them, residential investment also increased by 19.5%. In addition, under the guidance of the new urbanization construction, some experts said that it may drive demand for 100 million sets of housing.

As a matching material for real estate and infrastructure facilities, the paint industry has made great efforts to develop a new type of urbanization policy. At the same time, the Chinese paint industry has also received tremendous growth momentum. Relevant data show that: in 2011, the total output of China's paint was 10.795 million tons, and the output value was 272.976 billion yuan; in 2012, the output was over 12.72 million tons and the output value was 293.46 billion yuan; in 2013, the output exceeded 14.24 million tons and the output value was more than 337.4 billion yuan.

With the steady development of the economy and the support of national policies, the paint market will become increasingly popular in 2014.

Trend 2: The industry is marching towards "integration" With the economic transformation and the prevalence of the overall home concept, the home building materials industry is moving toward an overall era. Among them, the home appliance industry's beauty and home industry's Cobb Boloni has become a good reference for different industries in the coatings industry and industry benchmarks: in the field of home appliances in the United States slightly, continue to join the rice cookers, cookers, refrigerators, soya-bean milk makers, air conditioners and other fields With hurricane-like speed, it has become one of the four giants in home appliances. The equally ambitious Kebao Boloni, from entering the cabinet industry, to setting up dealerships in 300 cities, establishing 1,000 stores, and launching “home improvement + product design + furniture design” as a total home solution, Successfully created a new generation of home improvement concepts.

The integration of home appliances and household industries has set a benchmark for the development of the paint industry and has also brought inspiration to the paint industry: In response to the trend of “big home”, the paint industry can also create “wall integration” suitable for the development of the industry. The famous paint brand Mei Tushi proposed to create a "wall protection and decoration integrated solution", the product covers the home improvement paint, furniture paint, engineering paint, wallpaper, waterproof coating, etc., become rare in the industry to provide a full range of products And the service integrates R&D, production, sales and service.

For the "integrated full-solutions experts", Mei Tushi provides distributors with easy-to-use and successfully copied product marketing methods. Through a strong brand franchise, diversified product sales, complement customer unit prices and increase profit growth. Package sales model, professional paint promotion service, will convert the store door into a comprehensive service platform, allowing partners to easily get rich.

Trend 3: Win-win situation with a strong brand and a market trend It is understood that there are more than 1,700 finished paint companies in China alone. Surviving in such a “brand jungle” with “big trees and dense bushes”, venture capital should attract attention. The best way is to go with big brands.

The survey found that more than 8,000 manufacturers in China's paint industry, more than 10,000 brands are in a state of melee. According to the assessment information of the industry agencies, the top ten brands of Chinese coatings are: Nippon, Dulux, Mei Tushi, and others.

It is understood that the national paint brand Mei Tushi, which ranks among the top ten brands of Chinese coatings, has actively developed the channel network construction. Not only did it enter the vast rural market very early, it quickly entered the second and third-tier markets, and it was also involved in engineering cooperation. The company’s cooperation in such areas as tooling companies has achieved outstanding results, and it has reached strategic cooperation with major Chinese companies such as Evergrande Real Estate, Golden Real Estate, Jinhao Decoration, and Fengye Decoration. This kind of terminal extension has achieved full coverage and advancement from consumers to engineering.

Paint joining agent selection brand, is the so-called "big tree under the good shade", hand in a strong brand, reduce the cost of detours, this is every franchise to join the paint industry to consider the issue.

Trend No. 4: Industry competition upgrades, quality products pointing to the wealth of the moment, homogenization price, fake and shoddy, product innovation has become the only way for enterprises. At the same time, consumers' awareness of health and green consumption has increased and home life has become a trend.

In view of the current fierce competition in the paint market, it is necessary to have a good understanding of the company's product R&D strength in order to enter the paint industry. In the coatings industry, Nippon Paint Co., Ltd., Dulux Co., Ltd. and Tuoshi Co., Ltd. are all known for their product development leadership. In terms of the national paint brand Mei Tushi, positioning "healthy paint", in recent years, the United States paint paint paint health indicators have also moved a big step forward, homeopathic launch of the "white bamboo charcoal" health paint, "baby health star" Children's paint, "Diatom mud" wall paint, "soybean oil" wood paint and other environmentally friendly coatings are well known in the paint market.