How about the Rhine Sunshine Floor?
In the new economic situation, traditional bathroom brands want to break through the young, they must find another way. As a leading brand in the sanitary ware industry, Huida Sanitary Ware has been focusing on the sanitary ware industry for 36 years. In the past two years, through brand rejuvenation, it has successfully achieved effective communication with mainstream consumers and has become a well-known brand from the industry brand.
For current mainstream consumers, when the internal quality is no longer a problem, when the service can complain at any time through developed social media, they only care about one focus-Yan. If "value" is no longer worrying, "yan" will rise to the first demand. If the enterprise still closes the door and builds a car at home, and goes out to make a face, who will take the initiative to pay for the self-personality consumer?
Huida Sanitary Ware establishes its brand repositioning on the basis of insights into the price ratio of young consumers, personalized customization, one-stop shopping, high-frequency use, restricted space, etc .: Master of Space Development.
Huida Sanitary Ware takes functional areas as the experience unit, and conducts in-depth development and personalized customization around the functional needs of consumers, so that consumers can get more enjoyment and functional satisfaction in the bathroom space, and through a unified product style Complete the integration of the space and provide consumers with a full-space space development plan that is consistent with the style of home improvement, thereby forming Huida bathroom's unique brand positioning and core value. Under the guidance of this positioning, Huida Sanitary Ware will promote the industry's total solution from selling products to selling space, from the original experience-based sales model to a consultative sales model.
With the development of the times, there will always be younger consumers in the market. This is for brands: on the one hand, they must face the fact that the original consumer group gradually matures (or even grows old), and the values ​​will shift. On the one hand, it is necessary to face the more avant-garde thinking and concepts of the current generation of consumers. Therefore, if the brand itself does not have the concept of meeting the development of the current era, it is very likely to face the risk of being abandoned by both generations of consumers.
In the hot high-tech equipment category to develop the reality show "Infinite Firepower", the high-tech products of Huida Sanitary Ware, as the designated items in the column, collectively appeared with domestic technological equipment such as domestic armored aircraft, large rotor drones, waterway amphibious hovercraft To jointly demonstrate the strong quality and strength of Chinese manufacturing. At the same time, witness the growth and transformation of the younger generation represented by Xing II and Tong Xing under the austerity and discipline. The positive brand spirit enhances the new generation of mainstream consumer's sense of identity with the brand.
Good marketing should be echoed in the hearts of the audience after the excitement. In this creative subway poster marketing, Huida Bathroom has gained consumers' brand trust in the emotional resonance. At the same time, when designing the poster copy, Huida Sanitary Ware relies on the characteristics of the products to convey the resonance of young emotions. As a result, the core competitiveness of Huida Sanitary Ware products has been implanted into the minds of the target audience.
Reviewing the brand rejuvenation process of Huida Sanitary Ware in recent years, from matching to the way of young people to trigger emotional resonance and brand trust, from the continuous youthfulness of marketing activities to taking the lead in gaining insight into new consumption characteristics and accelerating brand upgrade Among the many new variables, it grasped the market trends and clarified the brand upgrade strategy. This will also greatly help Huida Sanitary Ware accelerate its transformation from an industry brand to a consumer brand and start a brand new journey of brand development.
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