"Hardware" into a breakthrough in Shandong hardware industry upgrade

“Shandong is very competitive in the development of the hardware industry, keeping up with Guangzhou and Zhejiang and becoming an important force. Leading companies have risen rapidly and many companies have gained fame.” Ji Shengju, Chairman of the Shandong Province Hardware Weighing Instrument Industry Association, accepted the interview on the 19th Say.

On August 19th, the 2011 China Wendeng International Hardware & Electrical Products and Equipment Fair was opened at the Wendeng International Conference and Exhibition Center. It is reported that the theme of the Expo is “to promote brand exchange and cooperation and boost industrial transformation and upgrading”, aiming to build an exchange and cooperation platform in the field of hardware, electromechanics and equipment, and promote the transformation and upgrading of the hardware and electromechanical industry.

At the scene, the author noticed that nails, scissors, wrenches, and knives, these edge products that were once called “hardware”, are recovering with a brand-new model and are increasingly becoming an important breakthrough for industrial upgrading in Shandong.

Lu enterprise is famous

“Shandong’s hardware products can account for 30% of the foreign market, and even in the US market, it can even reach 50%.” Ji Xuju told the reporter.

Exports have become an important sales channel for Shandong Hardware. The author reported that the author interviewed a number of companies at the exhibition, and the export-oriented enterprises accounted for the majority. “80% of our products are exported to foreign countries. Among them, special motors occupy 50% of the global market for ATM motors. The self-developed desktop electric polishers have a 50% market share in Australia and a 15% share in European and American markets. "Owen Motor Co., Ltd. exhibitors told reporters that the author.

It is understood that Shandong is one of the most important hardware tool production bases in China, and it is also a well-known hardware and mechanical product distribution market. In recent years, with the implementation of the Shandong Peninsula manufacturing base planning, hardware and machinery production and trade have once again appeared fast. The momentum of development.

When talking about the advantages of Shandong's hardware products, Ji Xunju said, “The company is large in scale and the leading companies are outstanding. The products are of good quality and high grade.” According to reports, the overall strength of the Shandong hardware industry ranks among the top three in the country and emerged. Batch of powerful large enterprises. For example, in the case of daily-use brands, the “three rings” of lock-making enterprises are local enterprises in Yantai.

"As the economy develops, the hardware industry has turned upside down and the types have increased rapidly, and the products have become more detailed," explains Ji Xuju.

The brand market to be built It is understood that problems such as scattered layout, traffic congestion, difficulty finding the reservoir area, complete logistics, and poor management still seriously hamper the development of the hardware industry.

In terms of industry development and market development, the Shandong market needs to combine its own characteristics to regulate and improve. “In foreign countries, hardware sales are generally supermarket-based, but in the Shandong market, it is more difficult to sell through hypermarkets. Generally, they are put together with home-improvement building materials,” said Ji.

In Baianju, Oriental Home, Home World, and other major shopping malls that mainly focus on building materials and home decoration products, hardware and electromechanical products only account for a small portion of them. "This format is not suitable for the current situation of the province's hardware industry. The current hardware market in Shandong mainly depends on professional hardware stores and wholesale markets, such as the Linyi Hardware Wholesale Market and the Jinan North Park Market." Ji Xunju said.

At the exhibition, many exhibitors of hardware manufacturing companies stated that they needed to establish a sales system through agents and large professional markets. To provide customers with a large hardware and electronic mechanical and electrical international trade platform that integrates manufacturers, distributors, and purchasers, and the establishment of a large-scale hardware and electronic machinery market is urgently needed by the hardware and electronic machinery industry.

Ji Xuju introduced that at present, Shandong has established 10 hardware industrial bases. In addition to the scale effect, it is also necessary to step up the construction of the brand market.

"In the fast-paced development, the market is very mixed and it is very important to set industry standards as soon as possible." Ji Xunju said.

The integration of enterprises will accelerate at the exhibition. Many hardware industry exhibitors are leading the author and said that “international competition domestically and international competition domestic” will be the characteristics and major trends of China's hardware industry development in the next few years.

For the Shandong hardware industry, which has prominent leading enterprises and large foreign market share, the acceleration of the integration of enterprises will become more apparent. Wen Wei, chairman and general manager of Wendeng Power Tools Group Co., Ltd., introduced the power tools through the merger and reorganization approach, hand in hand to Weihai Huayi Fan Co., Ltd., and successfully took a strong and joint step. It has played an important role in promoting the expansion of business areas, reserve development potential, and enhancing market competitiveness. Then, in cooperation with Stanley, the largest tool manufacturer in the United States, it invested US$110 million to build the Stanley (Wenton) tool project.

"Hardware industry is a sunrise industry." Ji Xunju said, but at present, Shandong's hardware products still have problems with poor design and slow changes. "On the one hand, our industrial design capability is still insufficient, and we need to strengthen improvement; on the other hand, it is a concept." The problem is that Shandong enterprises pay more attention to the practicability of products and pay insufficient attention to appearance. In addition, our information feedback is relatively slow. The hardware industry should carry out skills training for enterprises and employees from within and strengthen the training of technical personnel."