Furniture design: talent shortage or insufficient demand
It is not easy for newcomers to enter the industry. Ren Fei, who graduated from the Industrial Design Department of the China Academy of Art in July, is currently working as a product designer at a gift company in Shanghai. This job is also the counterpart of her major, but Ren Fei still hovered in the talent market every weekend. In the job search intention column of the resume, Ren Fei wrote: furniture design.
"I have always wanted to do furniture design, but I haven't found a suitable one yet. One or two companies have offered me offers, but the salary is too low, only about 1200 yuan." The salary of this gift design job is now 2500 Piece.
At the job fair, Ren Fei often came full of hope and frustrated and left. "I found only two or three furniture companies recruiting full-time designers now, but some are part-time." Ren Fei told reporters.
Although Ren Fei has not much experience in furniture design, she has a deep foundation in industrial design. She also opened a studio during college. Her confusion is that it is now said that the furniture industry lacks designers, and why is it so difficult for her college graduate to find a furniture design job? Moreover, the salaries given by companies are generally so low.
At the end of 2004, the Ministry of Labor and Social Security listed furniture designers as a new occupation. Furniture designers are defined as: according to the nature of the use of indoor space, the environment and requirements, combined with manufacturing processes and aesthetic principles, Professional designer who designs all kinds of furniture products.
The entry of furniture designers into the ranks of new occupations recognized by the state is closely related to the important values ​​that designers have increasingly revealed in the development of the domestic furniture industry. According to statistics, the current value of the domestic furniture industry's backlog of products is 30-40 billion yuan. One of the reasons is that most local furniture manufacturers have the same product grades and styles, and they are worried about their competitiveness in competition with overseas counterparts. The Ministry of Labor believes that the furniture design industry is a knowledge-intensive modern service industry. The establishment and standardization of furniture designer occupations can enhance the international competitiveness of China's furniture design and help China's furniture design and related industries occupy their due positions in the international market.
Sun Liang, an associate professor at Shunde Vocational and Technical College, disclosed such a set of data in an article: According to incomplete statistics, there are currently more than 30,000 furniture companies in China with fewer than 3,000 designers; Guangdong, a large furniture province, has There are more than 6,000 furniture companies, but there are less than 600 designers with a professional background. In other words, there is only one designer for every 10 furniture companies in China. He believes that China's real professional furniture designers are scarce, there are few design masters with international reputation, and there are few real professional furniture design institutions.
Where is the demand? Since there is a shortage of furniture designers, where is the designer's demand? In a profession where talents are scarce, why do graduates like Ren Fei encounter difficulties in finding a designer?
The reporter searched the information of the last three comprehensive job fairs, and the results confirmed the feeling of Ren Feipao job fair. There was only one company recruiting furniture designer positions, and also required "more than 5 years of panel furniture design experience." Afterwards, the reporter searched on professional recruitment websites of furniture industry such as "China Furniture Recruitment Network" and "China Furniture Talent Network". This time, designers and related design assistants, process design, design supervisors and other positions are relatively more, but compared with production, marketing, process, workshop management and other functional positions, the needs of designers still belong to the "minority". It is not very compelling, and basically requires counterparts, college degree or above, and 2 or 5 years of design experience.
"At present, it is still the brand companies that really want to recruit designers. These companies have their own original design concepts. Enterprises want to be bigger and stronger. To be their own brand, they must lead the market and form their own design style, so they are willing to Invest in designers. "Miss Wang, a headhunting consultant at a Shanghai-based headhunting company, told reporters. However, after all, brand furniture companies are few, and the demand of designers is not too big. Moreover, the requirements of these companies are relatively high, and more than 5 years of experience may already be the lowest threshold. For a large number of small and medium-sized furniture companies, original design is certainly good, but the cost investment is too large. Once the huge product development and design costs are invested, the corresponding commercial value cannot be obtained, which may be fatal to the company. Therefore, the objective fact that a large number of small and medium-sized furniture companies re-manufacture light design still exists, and because design has not yet formed independent intellectual property rights in China, many companies consider that for cost-saving reasons, they hire designers with high salaries and have to bear The greater cost risk is not as economical as copying to foreign furniture stores.
Some small furniture companies in the market also have designer requirements, but in these companies at the initial stage, the designer ’s work is not really design, but only the technical personnel responsible for copying and copying. In this case, the so-called designer ’s It's no surprise that the salary is only 1,200 yuan.
At present, the Chinese furniture industry is a "Chinese" manufacturing corps composed of a large number of small and medium-sized enterprises. In this sense, the lack of furniture designers is because most furniture companies are still in a state of hidden demand for designers.
What kind of talent is missing According to industry experts, the shortage of design masters is one of the important reasons for the lack of original creativity in the furniture industry. So, what kind of designer is missing in China?
Judging from the recruitment threshold of furniture designers in the market, there are usually two essential:
The first is design experience. The design supervisor or director must have at least 5 years of experience in furniture R & D, design, and quality control, and have successful works. Familiar with the entire production process of furniture products;
The second is skill. The specific performance is familiar with design and drawing software, such as CAD, Photoshop, Coreldraw, etc., will draw product structure diagrams, produce renderings, and be familiar with process drawings.
Furniture companies generally do not pay much attention to academic qualifications, college degree or above is sufficient, and high school graduation can be accepted as long as the skills and experience meet the requirements; the professional requirements do not seem to be harsh, furniture design, interior design, industrial design and other design majors are all Yes, and most companies still pay attention to the inspection experience and skills, and have no special requirements for majors. The reporter learned that this pragmatism in furniture industry recruitment is related to the development history of the domestic furniture industry. Many designers in domestic furniture companies have grown up from skilled workers, and some have gradually grown into masters of lofting from the workshop in charge of the process; in addition, many have been transferred from industries such as fine arts, computers, and construction. 20% of the designers belonged to the science class.
In addition, originality is highly valued by brand furniture companies when hiring designers. Designers ’original design works, unique design styles and concepts, and a deep understanding of the furniture market are important reasons why these companies are willing to spend a lot of money to attract designers ; Of course, the design can not be Yangchun Baixue, the furniture designers in the enterprise should rely on the analysis of the market segment in which they design, to design works that are not only creative, unique in style, but also have commercial value, and can bring rich returns to the enterprise. That is, the furniture designer must perfectly balance art and business. At this level of designers, the monthly salary is generally above 6,000 yuan, and there are corresponding rewards based on the market response of the product. But to meet this requirement, designers need to spend 5 years or more time to hone, it is difficult for new graduates to reach.
Demand is not only in enterprises. China's furniture has only a dozen years from manual workshops to mechanized production. With the increasing demand for furniture designers, more and more furniture design and related majors are opened in colleges and universities. At present, there are more than 20 forestry universities and forestry colleges in China with related furniture design majors, but they are still in their infancy.
Not all the demands of furniture designers come from enterprises. There are professional furniture designers abroad. They attach great importance to the original design of furniture. They often set up independent design studios. Their design works have achieved market operation and formed a relatively complete purchase mechanism for furniture design achievements. In addition, with the real estate With the rapid development of the market and the rapid development of the interior design industry, numerous interior design companies have emerged throughout the country, and many talented and creative furniture designers need to be recruited to enter the interior design and decoration industries.
Therefore, although there are still many companies that are light on design and heavy on manufacturing, and many companies are reluctant to cultivate designers, from the perspective of the development trend of the furniture industry, cultivating a local furniture design team is the furniture industry to enhance international competitiveness and meet The only way for domestic market demand. The career prospect of furniture designer is optimistic, it is a rising profession in Chaoyang.
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