Demaggio explains how to seize opportunities
2024-07-19 20:01:47
——Interview with Mr. Hanno, President of DMG China
Gitemai and its DMG China announced that they have achieved impressive results at the just-concluded Asia's most important machine tool exhibition, Beijing China International Machine Tool Show (CIMT 2009, held in Beijing on April 6-11): 2250 signed In 10,000 euros, 138 machines were sold; during the entire exhibition, Gitemai negotiated and negotiated with 6,175 companies. In addition to the confirmed orders, there were 1,933 new offers. Undoubtedly, under the current unfavorable factors of the global economic crisis, DMG can go against the trend, and it is not easy to achieve such an impressive record with the platform of “CIMT 2009â€.
The world-renowned China International Machine Tool Show (CIMT) is held every two years. During CIMT 2009, Gitemai's over 1000m2 booth is the largest of all exhibitors, not only showing technologies such as turning, milling and laser technology. Innovation also showcases the latest automation and service solutions. “The theme of our group this year is to “hold the opportunity to show strengthâ€. During the exhibition, 21 machine tools were displayed to the audience. These machines were exhibited in China with the latest design and on-site processing. Highlights include automotive and aerospace. Special solutions for the medical, energy and energy industries, as well as service products and service solutions for training, services and spare parts.†Mr. Hanno, President of Demagi China, told the reporter, “We have signed an order of 22.5 million Euros for the entire exhibition. In addition, there are 1933 new quotations. Compared with the previous CIMT 2007 exhibition, the amount of 12.2 million euros and 633 new quotations have obviously made significant progress. And don't forget that this achievement is in the global economic crisis. Created under the unfavorable conditions." Mr. Hanno said humorously.
Mr. Hanno’s reminder is not unreasonable. When many companies are desperately trying to pull orders to protect themselves, DMG’s sales in China are rising, which really makes the peers “red-eyedâ€, then DMG’s use What strategy has achieved prosperity in this contrarian environment? Let us listen to Mr. Hanno’s explanation.
How to seize the opportunity
Since the fourth quarter of 2008, the domestic market has begun to clearly feel the impact of the cold crisis of the economic crisis. Since then, there have been slogans such as similar promotions or more value-added services, which hopes to impress the hearts of users. When it comes to pockets, the price seems to be really tempting for the user, just like going to the supermarket to shop. However, Mr. Hanno, who has a good understanding of the Chinese market, seems to have another opinion on this: "In a good economic situation, a company that develops smoothly does not mean anything. On the contrary, it can still be called a real thing if it can flourish during the economic crisis. The winners. Such companies will not arbitrarily adjust their marketing models or after-sales service standards because of the bad market environment, and these companies have perfect ways and solutions to provide to their customers, regardless of whether they are in financial crisis."
In the face of the economic crisis, the young Mr. Hanno showed calmness and calmness that was inconsistent with his age. “Since the economic crisis has spread to the Chinese market, our sales in this region have become more powerful. DMG China has the ability to surpass the market to gain a larger market share.†Mr. Hanno confidently said, “Because we found it here. During the sub-economic crisis, more and more customers realized that they need a strong long-term partner to help them succeed. This partner must have a good product line, excellent service, sufficient spare parts, professional training. And a technical support platform and a good infrastructure to ensure that customers are more competitive in this unstable market."
The implication is that DMG is such an excellent partner with many advantages. “In addition, these customers realize that they must invest in high-end technology areas, turn technology solutions into real benefits, and ultimately succeed by improving efficiency, precision and stability.†Mr. Hanno continued to analyze, “Buy a reasonable price for payment. For the customers of Maggie's solution, price cuts are obviously unfair. The so-called value-added services, if they do not provide specific added value, lose meaning to the customer and become an impulsive behavior."
However, Mr. Hanno also said that in order to have a more outstanding performance in the Chinese market and to ensure greater market share, DMG also took some additional measures: adjusting the price of spare parts to help customers significantly reduce operating costs, enabling DMG The equipment has higher added value and adjusts the service fee payment standard for the same user. In addition, more than 20 engineers have been sent to Germany and Italy for 44-week in-depth service training, in order to diagnose equipment failures more quickly. Quick repair to resume production; in addition, in order to ensure the correct use of DMG equipment, Dimaji also dispatched service and application engineers to perform equipment maintenance and application training for customers six months after the equipment was delivered and installed.
“In addition to the services, we will continue to strengthen DMG's turnkey capabilities. With localized and certified local suppliers, DMG has the ability to meet DMG standards, meet customer efficiency and high Localization turnkey solutions with precision requirements and very attractive prices.†Mr. Hanno added, “The most important thing is that this is constantly innovating. Our engineering design is unique in the industry, which will ensure that DMG is in Success in recent years and beyond."
“In fact, talking about the opportunity, mainly for our users.†Hanno explained, “Damaji’s mission is to help customers seize opportunities. This is especially important in the context of the current economic crisis. Our after-sales training, technical support platforms, machine tools, tools, fixtures, and programming are all integral to DMG's ability to help customers control risk, quickly and safely enter new areas and succeed."
Joining Mori Seiki
It is worth mentioning that just in March 2009, before CIMT 2009, there was a message that “Gitemai Co., Ltd. and Japanese machine tool manufacturer Mori Seiki Co., Ltd. (Nagoya) signed a cooperation agreementâ€. “Yes, it does.†Mr. Hanno acknowledged, “This cooperation covers production, procurement, equipment development, and sales and service in specific markets. The strategic partnership has expanded the business activities of both parties. In the short-term, or in the long-term, both parties can take advantage of each other and benefit from it. For both parties, this 'win-win' cooperation is aimed at achieving a common benefit of 15 million euros per year."
According to reports, in order to consolidate this alliance, the two sides reached a consensus on cross-holding. Both parties hold 5% of each other's shares to confirm long-term cooperation. Gitemai has purchased 2 million shares of Mori Seiki and plans to expand this number to 4.4 million shares (ie 5% of the shares). Mori Seiki has purchased 2.3 million shares (ie 5% shares) of Gitemai shares through the capital increase of registered capital, excluding share options, so Mori Seiki has become the largest single shareholder of Gitemai. In addition, the proposal for mutual representation in the management of both parties is already in the pipeline.
In such a sensitive period, the two giants of the machine tool have attracted the attention of the industry. “The machine tool field has become global. We are strongly demanding alliances to overcome and overcome this international financial crisis. We will integrate our resources to achieve a common efficiency advantage.†Mr. Hanno borrowed the Chairman of the Board of Directors of Gitemai Rüdiger Dr. Kapitza said, “Gitemai management is very optimistic about the cooperation with Mori Seiki, this cooperation will increase the market opportunities for both parties.â€
However, when asked about the impact of this cooperation on the Chinese market, or whether there are specific plans for the Chinese market, Mr. Hanno said frankly: "This cooperation does not involve the Chinese market and has no impact on the Chinese market."
Hope in the Chinese market
“China is the only market in the world where the machine tool industry is still on the rise in the global financial crisis.†Mr. Hanno is deeply touched. “There is no doubt that the Chinese market is showing positive and good development. The momentum of the Chinese government's economic stimulus package, especially the key industry revitalization plan, has initially shown results in China."
In this regard, DMG China is clearly fully prepared. "Under the financial crisis, DMG has no layoffs and no pay cuts because we are full of confidence in the Chinese market. Our application team and organizational structure are very professional. For different industry sectors, there are corresponding solutions." Hanno confidently said, "such as automobile manufacturing, aerospace, mold and medical."
When asked about DMG's sales in the mold field, Mr. Hanno introduced a strange phenomenon: As everyone knows, users in the mold industry need high-end equipment, such as 5-axis high-speed machining centers. However, since the economic crisis last year, the sales of DMG equipment in the mold field have been polarized. On the one hand, the low-end equipment is slow-moving, while on the other hand, the overall sales have increased rapidly. The analysis found that the original sales of high-end equipment were driven. In other words, although the entire mold industry has been hit, the situation of high-end companies is very good, and orders are not falling. In the region, it is obvious that enterprises in South China are affected.
“Based on such an analysis, we believe that DMG's HSC series of machine tools specifically for the mold industry will play a more important role in the mold industry. Our large milling machines such as DMU 210 P and DMU 340 P, in addition to traditional ships and aviation Aerospace and other industries have become a powerful addition to the processing of larger molds.†Mr. Hanno said frankly, “Although it is difficult to predict the next step in the economic crisis, we will continue to provide customers with first-class processing solutions and first-class products. After-sales support, DMG’s determination and confidence in China’s development will never change!â€
In a good economic situation, a company that develops smoothly does not mean anything. On the contrary, it can still be called a real winner if it can still flourish during the economic crisis.
Gitemai and its DMG China announced that they have achieved impressive results at the just-concluded Asia's most important machine tool exhibition, Beijing China International Machine Tool Show (CIMT 2009, held in Beijing on April 6-11): 2250 signed In 10,000 euros, 138 machines were sold; during the entire exhibition, Gitemai negotiated and negotiated with 6,175 companies. In addition to the confirmed orders, there were 1,933 new offers. Undoubtedly, under the current unfavorable factors of the global economic crisis, DMG can go against the trend, and it is not easy to achieve such an impressive record with the platform of “CIMT 2009â€.
The world-renowned China International Machine Tool Show (CIMT) is held every two years. During CIMT 2009, Gitemai's over 1000m2 booth is the largest of all exhibitors, not only showing technologies such as turning, milling and laser technology. Innovation also showcases the latest automation and service solutions. “The theme of our group this year is to “hold the opportunity to show strengthâ€. During the exhibition, 21 machine tools were displayed to the audience. These machines were exhibited in China with the latest design and on-site processing. Highlights include automotive and aerospace. Special solutions for the medical, energy and energy industries, as well as service products and service solutions for training, services and spare parts.†Mr. Hanno, President of Demagi China, told the reporter, “We have signed an order of 22.5 million Euros for the entire exhibition. In addition, there are 1933 new quotations. Compared with the previous CIMT 2007 exhibition, the amount of 12.2 million euros and 633 new quotations have obviously made significant progress. And don't forget that this achievement is in the global economic crisis. Created under the unfavorable conditions." Mr. Hanno said humorously.
Mr. Hanno’s reminder is not unreasonable. When many companies are desperately trying to pull orders to protect themselves, DMG’s sales in China are rising, which really makes the peers “red-eyedâ€, then DMG’s use What strategy has achieved prosperity in this contrarian environment? Let us listen to Mr. Hanno’s explanation.
How to seize the opportunity
Since the fourth quarter of 2008, the domestic market has begun to clearly feel the impact of the cold crisis of the economic crisis. Since then, there have been slogans such as similar promotions or more value-added services, which hopes to impress the hearts of users. When it comes to pockets, the price seems to be really tempting for the user, just like going to the supermarket to shop. However, Mr. Hanno, who has a good understanding of the Chinese market, seems to have another opinion on this: "In a good economic situation, a company that develops smoothly does not mean anything. On the contrary, it can still be called a real thing if it can flourish during the economic crisis. The winners. Such companies will not arbitrarily adjust their marketing models or after-sales service standards because of the bad market environment, and these companies have perfect ways and solutions to provide to their customers, regardless of whether they are in financial crisis."
In the face of the economic crisis, the young Mr. Hanno showed calmness and calmness that was inconsistent with his age. “Since the economic crisis has spread to the Chinese market, our sales in this region have become more powerful. DMG China has the ability to surpass the market to gain a larger market share.†Mr. Hanno confidently said, “Because we found it here. During the sub-economic crisis, more and more customers realized that they need a strong long-term partner to help them succeed. This partner must have a good product line, excellent service, sufficient spare parts, professional training. And a technical support platform and a good infrastructure to ensure that customers are more competitive in this unstable market."
The implication is that DMG is such an excellent partner with many advantages. “In addition, these customers realize that they must invest in high-end technology areas, turn technology solutions into real benefits, and ultimately succeed by improving efficiency, precision and stability.†Mr. Hanno continued to analyze, “Buy a reasonable price for payment. For the customers of Maggie's solution, price cuts are obviously unfair. The so-called value-added services, if they do not provide specific added value, lose meaning to the customer and become an impulsive behavior."
However, Mr. Hanno also said that in order to have a more outstanding performance in the Chinese market and to ensure greater market share, DMG also took some additional measures: adjusting the price of spare parts to help customers significantly reduce operating costs, enabling DMG The equipment has higher added value and adjusts the service fee payment standard for the same user. In addition, more than 20 engineers have been sent to Germany and Italy for 44-week in-depth service training, in order to diagnose equipment failures more quickly. Quick repair to resume production; in addition, in order to ensure the correct use of DMG equipment, Dimaji also dispatched service and application engineers to perform equipment maintenance and application training for customers six months after the equipment was delivered and installed.
“In addition to the services, we will continue to strengthen DMG's turnkey capabilities. With localized and certified local suppliers, DMG has the ability to meet DMG standards, meet customer efficiency and high Localization turnkey solutions with precision requirements and very attractive prices.†Mr. Hanno added, “The most important thing is that this is constantly innovating. Our engineering design is unique in the industry, which will ensure that DMG is in Success in recent years and beyond."
“In fact, talking about the opportunity, mainly for our users.†Hanno explained, “Damaji’s mission is to help customers seize opportunities. This is especially important in the context of the current economic crisis. Our after-sales training, technical support platforms, machine tools, tools, fixtures, and programming are all integral to DMG's ability to help customers control risk, quickly and safely enter new areas and succeed."
Joining Mori Seiki
It is worth mentioning that just in March 2009, before CIMT 2009, there was a message that “Gitemai Co., Ltd. and Japanese machine tool manufacturer Mori Seiki Co., Ltd. (Nagoya) signed a cooperation agreementâ€. “Yes, it does.†Mr. Hanno acknowledged, “This cooperation covers production, procurement, equipment development, and sales and service in specific markets. The strategic partnership has expanded the business activities of both parties. In the short-term, or in the long-term, both parties can take advantage of each other and benefit from it. For both parties, this 'win-win' cooperation is aimed at achieving a common benefit of 15 million euros per year."
According to reports, in order to consolidate this alliance, the two sides reached a consensus on cross-holding. Both parties hold 5% of each other's shares to confirm long-term cooperation. Gitemai has purchased 2 million shares of Mori Seiki and plans to expand this number to 4.4 million shares (ie 5% of the shares). Mori Seiki has purchased 2.3 million shares (ie 5% shares) of Gitemai shares through the capital increase of registered capital, excluding share options, so Mori Seiki has become the largest single shareholder of Gitemai. In addition, the proposal for mutual representation in the management of both parties is already in the pipeline.
In such a sensitive period, the two giants of the machine tool have attracted the attention of the industry. “The machine tool field has become global. We are strongly demanding alliances to overcome and overcome this international financial crisis. We will integrate our resources to achieve a common efficiency advantage.†Mr. Hanno borrowed the Chairman of the Board of Directors of Gitemai Rüdiger Dr. Kapitza said, “Gitemai management is very optimistic about the cooperation with Mori Seiki, this cooperation will increase the market opportunities for both parties.â€
However, when asked about the impact of this cooperation on the Chinese market, or whether there are specific plans for the Chinese market, Mr. Hanno said frankly: "This cooperation does not involve the Chinese market and has no impact on the Chinese market."
Hope in the Chinese market
“China is the only market in the world where the machine tool industry is still on the rise in the global financial crisis.†Mr. Hanno is deeply touched. “There is no doubt that the Chinese market is showing positive and good development. The momentum of the Chinese government's economic stimulus package, especially the key industry revitalization plan, has initially shown results in China."
In this regard, DMG China is clearly fully prepared. "Under the financial crisis, DMG has no layoffs and no pay cuts because we are full of confidence in the Chinese market. Our application team and organizational structure are very professional. For different industry sectors, there are corresponding solutions." Hanno confidently said, "such as automobile manufacturing, aerospace, mold and medical."
When asked about DMG's sales in the mold field, Mr. Hanno introduced a strange phenomenon: As everyone knows, users in the mold industry need high-end equipment, such as 5-axis high-speed machining centers. However, since the economic crisis last year, the sales of DMG equipment in the mold field have been polarized. On the one hand, the low-end equipment is slow-moving, while on the other hand, the overall sales have increased rapidly. The analysis found that the original sales of high-end equipment were driven. In other words, although the entire mold industry has been hit, the situation of high-end companies is very good, and orders are not falling. In the region, it is obvious that enterprises in South China are affected.
“Based on such an analysis, we believe that DMG's HSC series of machine tools specifically for the mold industry will play a more important role in the mold industry. Our large milling machines such as DMU 210 P and DMU 340 P, in addition to traditional ships and aviation Aerospace and other industries have become a powerful addition to the processing of larger molds.†Mr. Hanno said frankly, “Although it is difficult to predict the next step in the economic crisis, we will continue to provide customers with first-class processing solutions and first-class products. After-sales support, DMG’s determination and confidence in China’s development will never change!â€
In a good economic situation, a company that develops smoothly does not mean anything. On the contrary, it can still be called a real winner if it can still flourish during the economic crisis.
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