Central China furniture industry has a bright future
With the implementation of the strategy for the rise of the central region, the central region has formed a “middle triangle†based on the Wuhan City Circle, Changzhutan City Group, and Poyang Lake City Group.
2010 is the first year of the start of the second phase of China's coastal industry transfer, marked by Foxconn's inward migration. The second stage is characterized by voluntary transfer. The "Middle Triangle" region urgently needs industrial parks with reasonable planning and advanced concepts to undertake industrial transfer. Ye Qing, deputy director of the National People's Congress, deputy director of the Hubei Statistics Bureau, and Hubei Provincial Government Advisory Committee, said during an interview with the China United Commercial Daily during the "two sessions" that under this opportunity, large-scale industrial parks are being built around the Greater Wuhan Imperative. Eventually, a low-cost "Wuhan Industrial Circle" will be formed in the ring zone 50-100 kilometers away from the central area of ​​Wuhan.
"Under the background of the" Guiding Opinions on Undertaking Industrial Transfer in the Midwest Region "issued by the State Council, furniture manufacturing enterprises are accelerating the transfer to the Midwest region with convenient transportation, abundant forest resources, stable labor resources and strong market demand. And the western region brings unprecedented opportunities. "Ye Qing said.
In Ye Qing's view, this is just like, Guangzhou, the core city of the Pearl River Delta, is an important town for management, R & D, and commercial circulation. There are not many well-known brands in the manufacturing industry, but there are a lot of heavyweights around the economic hinterland surrounding Guangzhou. Manufacturing city. Therefore, it is an objective law for R & D and commerce to be concentrated in Wuhan, and the diffusion of manufacturing to surrounding central cities. Based on this, Ye Qing selected the furniture industry, which is more active in the industrial transfer, as the research sample for its NPC and NPC programs.
Status of Chinese furniture industry
Before the reform and opening up, the center of China's furniture industry was in the Yangtze River Delta region led by Beijing, Tianjin and Shanghai. The development after the reform and opening up shifted the furniture industry to Guangdong, Zhejiang, Northeast, North China and other places, and gradually developed into the current five major industries Area. This regional development of China's furniture industry presents characteristics that are different from those of other countries, that is, there has been a shift in ownership and industrial centers and subsequent industrial agglomeration. The Pearl River Delta and surrounding furniture sector is currently the largest furniture cluster area, accounting for about 50% of China's total furniture production.
The furniture sector in the Yangtze River Delta is the fastest growing cluster of furniture in China in recent years, accounting for about 15% of China's total furniture output, and has huge development potential. The output of the Bohai Rim furniture sector accounts for about 8% -10% of the total output. Taking Beijing as the center, radiating Tianjin, Hebei, Shandong and other places, relying on the Bohai Rim Economic Circle for development. The furniture market in the western furniture sector has a large capacity, and the enterprise has a broad development space, accounting for about 10% of China's total furniture output.
Midwestern furniture clusters have dived into the domestic secondary and tertiary markets, seized the opportunity, and pioneered the rural market to become the backbone of the furniture manufacturing industry. In particular, Sichuan furniture companies have sprung up to become the pioneers in the furniture industry.
Hou Kepeng, an authoritative expert in the Chinese furniture industry and the secretary general of the Shenzhen Family Association, said: In 1978, China's furniture output value was only 1.3 billion yuan; in 1985, China's furniture output value was 2.9 billion yuan; in 2006, China's furniture output value was 430 billion yuan; in 2009, The output value of Chinese furniture is 730 billion yuan.
China currently has only 380 million people using complete sets of furniture, and there are still 1 billion consumers in the market. Urbanization has promoted the development of infrastructure construction. China ’s existing 120 million urban households need to be renovated and the residential area is 2 billion square meters; China is still in the period of residential improvement, and about 10% of households need to be renovated and added furniture every year. ; The growth of new households and population, especially the increase in income, will continue to increase the consumption of civilian furniture.
Ye Qing believes that if China's furniture output value continues to maintain an annual growth rate of 22.2%, the furniture market can reach RMB 24304 billion by 2015, which will replace the automotive industry as China's largest pillar industry.
From the perspective of the furniture sales market, Ye Qing said that six major sales markets have been formed: one is the East China sales market centered on Shanghai, accounting for about 20% of the share; the other is Guangzhou and Shenzhen. South China sales market, accounting for about 15% of the share; Third, the Central Plains sales market centered on Wuhan and Zhengzhou, about 15% of the share; Fourth, the Northeast sales market centered on Shenyang and Harbin, about 10% of the share : Fifth is the North China sales market centered on Beijing; Sixth is the Western sales market centered on Chengdu and Xi'an, with a share of about 15%.
Ye Qing said that from the perspective of furniture distribution, after more than 10 years of operation in China's furniture distribution, the distribution format has been upgraded. At present, four distribution centers have been formed: one is the Guangdong Shunde distribution center, which radiates the country and faces the mid-to-high-end market. Rulecong has a total area of ​​3 million square meters, with annual sales of 30 billion yuan and 70% of exports; Second, Chengdu Distribution Center in Sichuan, which radiates products to small and medium-sized cities in the western region and faces the low-end market, such as Wuhou, with a total area of ​​1 million square meters , With annual sales of 6 billion yuan. The third is Jiangsu Likou Distribution Center, whose products radiate to the small and medium-sized cities of Shanghai, Jiangxi, Zhejiang, Jiangsu, Anhui, and Shandong, and face the low-end market, with a total area of ​​1.2 million square meters and annual sales of 8 billion yuan; Fourth, Beijing Xianghe The distribution center radiates the three eastern provinces, Beijing-Tianjin-Hebei, Mengjin and other places, facing the low-end market, with a total area of ​​1.2 million square meters and annual sales of 6 billion yuan.
In addition to the above four distribution centers, Ye Qing believes that China is about to form three emerging furniture distribution centers: Wuhan, Xi'an and Kunming.
Prospects of the Central Furniture Industry
Ye Qing believes that, no matter from the perspective of the total amount, or from the perspective of market sales growth and the scale of professional market construction, China's furniture industry still has a broad market space and great demand potential. The domestic furniture manufacturing industry achieved the best profit results in history in 2009, but unlike before, the profits of enterprises have relied more on the domestic market. The export market is declining, but the labor cost of the coastal furniture industry is rising. Taking Guangdong as an example, the monthly salary of employees in the furniture industry has been raised from the original 1600 yuan to more than 2,000 yuan, and the technicians have doubled from 4,000 yuan to 8,000 yuan. Hong Jianyong, general manager of Zhaosheng Furniture, a well-known furniture company in Guangdong, said that after the implementation of the "Labor Contract Law", the factory pays workers a pension, medical insurance and other expenses, at least several hundred thousand yuan more each year.
The dispute over the exchange rate of the RMB also makes the export-oriented furniture enterprises panic. According to estimates by the Zhejiang Furniture Industry Association, for every percentage point increase in the exchange rate of RMB against the US dollar, the province ’s furniture industry will lose RMB 350 million in profit for the whole year.
At the end of June 2010, the Shenzhen Furniture Association organized a group of well-known enterprises to go to Sichuan, Hubei and other places for investment investigation. Song Qiqing, president of Xingli Furniture Group, was one of the members of the inspection team. Song Qiqing said that after the 2008 financial crisis, the company's domestic sales ratio was as high as 65%, and it is imminent to invest in the construction of production lines in the central and western regions. After investigation and comparison, Xingli Group decided to build mattresses, sofas and other soft furniture production bases in Chengdu and Wuhan, because in the domestic market, the transportation cost of large mattresses is close to 1/6 of the total cost. Shenzhen to Chengdu's single-piece transportation cost is close to 400 yuan, facing many challenges, the coastal furniture industry transfer is urgent.
At the same time, in the past five years, Hubei's furniture industry has developed well, with an annual growth rate of more than 20%, and has become one of the industries that cannot be ignored in the consumer goods industry. In 2009, the industrial output value was about 9 billion yuan, the export delivery value was about 400 million yuan (RMB), and the furniture sales in the province were around 25 billion yuan. There are about 3,000 furniture enterprises in the province, with private enterprises accounting for 99% and more than 150,000 employees. With the industrial transfer and the reform of the "1 + 8" urban circle two-type society, the furniture industry gradually formed in Wuhan and surrounding areas has made great progress. There are nearly a thousand manufacturing enterprises above the scale, and there are many well-known home stores in the central city.
Ye Qing said that due to various factors, the furniture industry in Hubei has not yet formed an industrial economic scale that matches the central location advantage and the resource advantages of Greater Wuhan. Furniture business circulation is stronger than processing and manufacturing, and most products come from Guangdong, Sichuan, Hebei and other furniture bases. Hubei's "manufacturing priority" effect was not released during the initial stage of the economy. The Jingzhou area, which had a certain industrial foundation, failed to form an economic scale, and the furniture industry in Wuhan failed to grow in the environment of state-owned enterprises.
"Although the scale of the industry has expanded year by year, the total amount is too small, the size of a single enterprise is too small, and the lack of backbone enterprises leads the industry, and it needs to gather strength for development and growth." Ye Qing believes that, but the current starting point is very good, such as the Chinese furniture CBD (Concentrated sales) has great influence across the country. The key now is how the coastal furniture industry realizes the transfer of the entire industry chain
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