2011 pan home industry chain to the international building materials crocodile scramble to eat

At the beginning of 2011, Beijing’s real estate market re-emerged with a “Japanese CD-ROM”, and the “buy” of second-hand homes saw prices rise slightly. It can be seen that no matter whether the third round of real estate control policies was promulgated in a timely manner or has undergone current rounds of regulation and control, the consumer's consumer psychology has developed toward a stable trend, and rigid demand is expected to be gradually released. For the building materials industry, such a signal is undoubtedly a "strength".

As the real estate market gradually sends out a "signal" for recovery, building materials industry bigwigs have shown confidence in the market. In 2011, building a pan-home industry chain and going to the international arena, or will become two major events for building material predators.

Building materials predators and "pan-home" industry In early 2011, major building materials companies in the dealers annual meeting showed a year of strategic sword. Bathroom speculators Huida ceramics, Wrigley bathroom clearly proposed to the "pan-home" industry, to begin production of cabinets, doors, including the overall kitchen direction products; cabinet leader of the European sent to Beijing General Manager Gao Jin said in an interview, 2011 The focus lies on in-depth exploration of the market potential of the European wardrobe as a whole; the flooring industry has announced that it will soon launch its sanitary products; Nature Floor also launched its own wallpaper sub-brand in 2010.

The influx of pan-family industries that the industry is clamouring for will inevitably compete fiercely in the new market. In this regard, the industry pointed out that with the upper reaches of the real estate industry to achieve "seamless docking," is the building of predators to develop the pan-home industry base of the basic basis.

Gao Shiyan, secretary-general of the Assembly Association of Kitchen & Bath Engineering, believes that in the future, when real estate companies face building materials companies, they may not be a single product. After a large area of ​​hardcover projects is launched, real estate companies will want to cooperate with a company that can complete the entire “home industry chain”. Not only can it solve practical problems, but it can also cover the overall project from design to manufacturing, and even to late-stage services.

It can be seen that, with the gradual increase of the market share of "fine decoration" and "full-decoration" real estate, enterprises that have taken the lead in testing the water and going up the household chain of the Pan-Pan will take the initiative in a new round of market competition. Due to the constraints of cost, technology, channel network, etc., the test of water in this area is bound to be dominated by the leading companies in the industry. The delivery of this market is expected to accelerate in 2011.