Xinhui's classical furniture industry encounters an embarrassing role as an industry supporting role
2023-05-03 16:07:52
"Even the local citizens still don't know, let alone foreign guests." Recently, the Xinhui Classical Furniture Industry Association took a random form on the streets of the Xinhui Huicheng City to the five national "bases", "famous cities", and "Xinhui" that Xinhui obtained. An informal survey of honors such as "Du" and found that 80% of ordinary citizens know very little.
"China's classical furniture capital", holding this gold signboard, Xinhui is more playing an industrial supporting role, what is the crux of it?
Difficult to recruit but full of hope:
Ordinary mechanics can also grow into furniture masters
After the Spring Festival, many classical furniture companies could not recruit a technician. The reporter learned at the Xinhui after the Lantern Festival that many family workshop-style enterprises can only go together to meet the deadline for delivery. What worries the industry is that the current shortage of skilled personnel in the traditional furniture industry is difficult to alleviate in the short term.
In the 1970s, the acquisition and repair of old furniture allowed a group of local craftsmen to gradually inherit the skills of classical furniture production, and founded a group of Chinese classical furniture production enterprises with Ming and Qing furniture styles. However, the manufacturing techniques of many traditional furniture companies are passed down from generation to generation, and the lack of educational institutions in the society to cultivate talents in this area has led to the lack of successors in the mahogany furniture industry.
"There are currently more than 700 large and small mahogany furniture manufacturers in Jiangmen. According to an average of 10 technicians in each enterprise, there are 7,000 employees, but currently there are only 700 skilled workers in Jiangmen. One percent, so there is currently a shortage of skilled workers in the mahogany furniture industry. "According to reports, at present in Jiangmen, Zhongshan and other places, carpenters, sanders and other positions are very scarce, many furniture companies have dragged down the pace of development because they cannot recruit people. Last year, the monthly salary of engraving and grinding workers was about 4,000 yuan. After the spring of this year, there was still no one to apply for the monthly salary of 7,500 yuan. And some companies have trained a master. If the salary is not high, the masters will either change jobs or set up factories on their own, making this industry continue to be a family workshop.
At present, the traditional industry has a lot of employment space. In the long run, Xinhui classical furniture requires a large number of talents. "Taking Jiangmen as an example, after graduating from college, the monthly salary of ordinary students in ordinary jobs is about 2,000 yuan, but the current Xinhui mahogany Ordinary technicians in the furniture industry have a monthly salary of more than 5,000 yuan. "Industry insiders believe that" there is no need to go to college to have a way out. If you develop from a common technician to a generation of traditional mahogany furniture masters, the future is broader. "
"Top Ten Short Boards" and "Five Major Asymmetry":
Industry development problem to be solved
In fact, in addition to the exceptionally difficult recruitment problem this year, many industry problems have also accumulated for a long time.
At present, the Xinhui classical furniture industry has formed a coherent upstream and downstream industrial chain of production and sales. A number of classical furniture villages, furniture streets and furniture cities have emerged, and the country has been named "China's classical furniture capital".
However, in the process of recovery, inheritance, development, and growth of the Xinhui classical furniture industry, there are unsatisfactory places. The Xinhui Classical Furniture Association summarizes it as "ten shortcomings": that is, the quality and quality are coexisting; Materials are falsified; craftsmanship is mixed; specifications should be thicker and thinner; lack of standards in appraisal; brand names are not passed on; price vicious competition; talents are lacking in craftsmen; integration of various boxing classics; lack of publicity Intensity.
The above ten shortcomings led to the awkward "five asymmetries" of Xinhui's classical furniture industry: namely, the origin, high output, high grade and terminal batch sales failed to form an asymmetry in the large market; inherited and innovative styles are diverse 1. Asymmetry of exquisite craftsmanship and lack of big brands; asymmetry of high-end products and low-end prices; asymmetry of industrial clusters and scattered and dirty external environment; asymmetry of winning the laurel of Chinese classical furniture and low reputation at home and abroad.
These "ten shortcomings" and "five asymmetries" have affected and prevented the Xinhui classical furniture industry from becoming bigger and stronger to varying degrees. Specifically, although the production and sales of Xinhui Classical Furniture ranks in the forefront of the same industry in the country, due to the low visibility, there is a lack of truly large-scale production and marketing leading enterprises, the lack of truly famous brands in the industry, and the lack of lighting like Zhongshan Guzhen. Shunde's furniture, Xiqiao textiles, Yunfu stone materials, etc. have become a large-scale or super-large gathering market in the country, becoming the first stop for the national procurement of well-known special products ... The crux of all this is that the Xinhui is not well enough. Give full play to and make use of the advantages of the existing classical furniture manufacturing industry, and promote its effective extension and expansion to the high-end sales and service industry of the tertiary industry in the process of economic development transformation.
Heartbreaking scenes are constantly being staged: most of the classical furniture produced by Xinhui has been branded by others, and sold at wholesale prices to specialty stores in large and medium-sized cities such as Beijing, Tianjin, Shanghai, Guangzhou, Shenzhen and Zhongshan to double Even if the price is doubled, the added value and high profits that it should have fall on others. Xinhui's production factories and enterprises had no choice but to "make less and win" and fell into the strange circle of "Xinhui makes, others are famous for making big money." The imbalance in production and sales prices highlights the lack of market power in Xinhui's classical furniture industry.
"The grade is a problem. At present, there are only a dozen of new clubs that have formed brands. More than 70% of the factories were newly opened in 2009. At least 200 new factories were opened in 2010, basically 200,000 yuan can open the factory. "The industry believes that by simply copying into the industry, product quality will inevitably vary. The reporter learned that among the rapidly increasing enterprises, mainly Anhui, Hunan, Sichuan, Jiangxi and locals opened factories. "Some people don't understand mahogany and technology, and the product quality is relatively poor, but the price is cheap", sharply The increased number of companies specializing in the low-end market has become the source of vicious competition.
How to develop well and quickly?
Looking at the problems in the development process of the classical furniture industry in the Xinhui District, the association has recently put forward a number of suggestions based on the opinions of most enterprise members and enthusiasts from all walks of life in the Xinhui Classical Furniture Industry Association.
"Planning the classical furniture industrial park will help it to form a large industry and market as soon as possible, and take the lead in its counterparts in the country." "It is recommended that the district government should implement scientific planning and rectify the new open highway from Huicheng to Daze in conjunction with the construction of civilized cities. Dirty mess on both sides of the section, drawing on the successful experience of large professional markets such as Nanhai, Shunde, Zhongshan, etc. to enlarge and strengthen the United States, through guidance and appropriate subsidies, transform and upgrade the buildings along the way, increase the effect of agglomeration, and build the section It has become a cultural corridor with rich classical culture and distinctive characteristics.
"Accelerate the construction and support of the" One Pavilion (Xinhui Classical Furniture Expo), One City (Xinhui Chinese Classical Furniture City), and One Long Corridor (Xinkai Road Classical Furniture Production and Sales Corridor) "to increase the market of the Xinhui Classical Furniture Industry The right to speak. "In this proposal, the reporter saw many measures to enhance the status of the industry and the publicity effect, including the creation of the" Xinhui Classical Furniture Expo "and the" Chinese Classical Furniture (Xinhui) Expo "to make it a new one. Historical and cultural tourist attractions and brand activities; the Xinkai Road and Xinhui Classical Furniture Corridor will be built into a base that attracts and gathers well-known classical furniture companies from Beijing, Jiangsu, and Guangsuo to come to open stores and gather and operate, attracting more Foreign buyers and consumers come to buy classical furniture.
On the issue of the right to speak in the industry, the Xinhui Classical Furniture Association recommends that relevant district government departments actively assist the association to formulate standards for classical furniture materials, general technology standards, and quality standards as soon as possible; establish relevant inspection standards and institutions for classical furniture products; and unified certification Logo, establish an authoritative certification system; standardize and promote the production and marketing operations of various classical furniture factories and workshops in the region according to law, resist counterfeit and shoddy illegal operations, win the trust of consumers, and upgrade the technical standards and quality standards of Xinhui classical furniture industry The right to speak.
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline  Transfer 8004 QQ 543178208
"China's classical furniture capital", holding this gold signboard, Xinhui is more playing an industrial supporting role, what is the crux of it?
Difficult to recruit but full of hope:
Ordinary mechanics can also grow into furniture masters
After the Spring Festival, many classical furniture companies could not recruit a technician. The reporter learned at the Xinhui after the Lantern Festival that many family workshop-style enterprises can only go together to meet the deadline for delivery. What worries the industry is that the current shortage of skilled personnel in the traditional furniture industry is difficult to alleviate in the short term.
In the 1970s, the acquisition and repair of old furniture allowed a group of local craftsmen to gradually inherit the skills of classical furniture production, and founded a group of Chinese classical furniture production enterprises with Ming and Qing furniture styles. However, the manufacturing techniques of many traditional furniture companies are passed down from generation to generation, and the lack of educational institutions in the society to cultivate talents in this area has led to the lack of successors in the mahogany furniture industry.
"There are currently more than 700 large and small mahogany furniture manufacturers in Jiangmen. According to an average of 10 technicians in each enterprise, there are 7,000 employees, but currently there are only 700 skilled workers in Jiangmen. One percent, so there is currently a shortage of skilled workers in the mahogany furniture industry. "According to reports, at present in Jiangmen, Zhongshan and other places, carpenters, sanders and other positions are very scarce, many furniture companies have dragged down the pace of development because they cannot recruit people. Last year, the monthly salary of engraving and grinding workers was about 4,000 yuan. After the spring of this year, there was still no one to apply for the monthly salary of 7,500 yuan. And some companies have trained a master. If the salary is not high, the masters will either change jobs or set up factories on their own, making this industry continue to be a family workshop.
At present, the traditional industry has a lot of employment space. In the long run, Xinhui classical furniture requires a large number of talents. "Taking Jiangmen as an example, after graduating from college, the monthly salary of ordinary students in ordinary jobs is about 2,000 yuan, but the current Xinhui mahogany Ordinary technicians in the furniture industry have a monthly salary of more than 5,000 yuan. "Industry insiders believe that" there is no need to go to college to have a way out. If you develop from a common technician to a generation of traditional mahogany furniture masters, the future is broader. "
"Top Ten Short Boards" and "Five Major Asymmetry":
Industry development problem to be solved
In fact, in addition to the exceptionally difficult recruitment problem this year, many industry problems have also accumulated for a long time.
At present, the Xinhui classical furniture industry has formed a coherent upstream and downstream industrial chain of production and sales. A number of classical furniture villages, furniture streets and furniture cities have emerged, and the country has been named "China's classical furniture capital".
However, in the process of recovery, inheritance, development, and growth of the Xinhui classical furniture industry, there are unsatisfactory places. The Xinhui Classical Furniture Association summarizes it as "ten shortcomings": that is, the quality and quality are coexisting; Materials are falsified; craftsmanship is mixed; specifications should be thicker and thinner; lack of standards in appraisal; brand names are not passed on; price vicious competition; talents are lacking in craftsmen; integration of various boxing classics; lack of publicity Intensity.
The above ten shortcomings led to the awkward "five asymmetries" of Xinhui's classical furniture industry: namely, the origin, high output, high grade and terminal batch sales failed to form an asymmetry in the large market; inherited and innovative styles are diverse 1. Asymmetry of exquisite craftsmanship and lack of big brands; asymmetry of high-end products and low-end prices; asymmetry of industrial clusters and scattered and dirty external environment; asymmetry of winning the laurel of Chinese classical furniture and low reputation at home and abroad.
These "ten shortcomings" and "five asymmetries" have affected and prevented the Xinhui classical furniture industry from becoming bigger and stronger to varying degrees. Specifically, although the production and sales of Xinhui Classical Furniture ranks in the forefront of the same industry in the country, due to the low visibility, there is a lack of truly large-scale production and marketing leading enterprises, the lack of truly famous brands in the industry, and the lack of lighting like Zhongshan Guzhen. Shunde's furniture, Xiqiao textiles, Yunfu stone materials, etc. have become a large-scale or super-large gathering market in the country, becoming the first stop for the national procurement of well-known special products ... The crux of all this is that the Xinhui is not well enough. Give full play to and make use of the advantages of the existing classical furniture manufacturing industry, and promote its effective extension and expansion to the high-end sales and service industry of the tertiary industry in the process of economic development transformation.
Heartbreaking scenes are constantly being staged: most of the classical furniture produced by Xinhui has been branded by others, and sold at wholesale prices to specialty stores in large and medium-sized cities such as Beijing, Tianjin, Shanghai, Guangzhou, Shenzhen and Zhongshan to double Even if the price is doubled, the added value and high profits that it should have fall on others. Xinhui's production factories and enterprises had no choice but to "make less and win" and fell into the strange circle of "Xinhui makes, others are famous for making big money." The imbalance in production and sales prices highlights the lack of market power in Xinhui's classical furniture industry.
"The grade is a problem. At present, there are only a dozen of new clubs that have formed brands. More than 70% of the factories were newly opened in 2009. At least 200 new factories were opened in 2010, basically 200,000 yuan can open the factory. "The industry believes that by simply copying into the industry, product quality will inevitably vary. The reporter learned that among the rapidly increasing enterprises, mainly Anhui, Hunan, Sichuan, Jiangxi and locals opened factories. "Some people don't understand mahogany and technology, and the product quality is relatively poor, but the price is cheap", sharply The increased number of companies specializing in the low-end market has become the source of vicious competition.
How to develop well and quickly?
Looking at the problems in the development process of the classical furniture industry in the Xinhui District, the association has recently put forward a number of suggestions based on the opinions of most enterprise members and enthusiasts from all walks of life in the Xinhui Classical Furniture Industry Association.
"Planning the classical furniture industrial park will help it to form a large industry and market as soon as possible, and take the lead in its counterparts in the country." "It is recommended that the district government should implement scientific planning and rectify the new open highway from Huicheng to Daze in conjunction with the construction of civilized cities. Dirty mess on both sides of the section, drawing on the successful experience of large professional markets such as Nanhai, Shunde, Zhongshan, etc. to enlarge and strengthen the United States, through guidance and appropriate subsidies, transform and upgrade the buildings along the way, increase the effect of agglomeration, and build the section It has become a cultural corridor with rich classical culture and distinctive characteristics.
"Accelerate the construction and support of the" One Pavilion (Xinhui Classical Furniture Expo), One City (Xinhui Chinese Classical Furniture City), and One Long Corridor (Xinkai Road Classical Furniture Production and Sales Corridor) "to increase the market of the Xinhui Classical Furniture Industry The right to speak. "In this proposal, the reporter saw many measures to enhance the status of the industry and the publicity effect, including the creation of the" Xinhui Classical Furniture Expo "and the" Chinese Classical Furniture (Xinhui) Expo "to make it a new one. Historical and cultural tourist attractions and brand activities; the Xinkai Road and Xinhui Classical Furniture Corridor will be built into a base that attracts and gathers well-known classical furniture companies from Beijing, Jiangsu, and Guangsuo to come to open stores and gather and operate, attracting more Foreign buyers and consumers come to buy classical furniture.
On the issue of the right to speak in the industry, the Xinhui Classical Furniture Association recommends that relevant district government departments actively assist the association to formulate standards for classical furniture materials, general technology standards, and quality standards as soon as possible; establish relevant inspection standards and institutions for classical furniture products; and unified certification Logo, establish an authoritative certification system; standardize and promote the production and marketing operations of various classical furniture factories and workshops in the region according to law, resist counterfeit and shoddy illegal operations, win the trust of consumers, and upgrade the technical standards and quality standards of Xinhui classical furniture industry The right to speak.
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline  Transfer 8004 QQ 543178208
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