The paint market needs to be cautious in brand building

In today's highly competitive paint market, brand power will become the main driving force for product sales. The brand building of paint companies is imperative, and now is a good time for brand building.

The person in charge of the South Coatings analyzed that the current demand for paint consumption continues to be strong, but consumers’ lack of awareness of many wooden door products is a good opportunity for paint companies to conduct consumption guidance and brand cultivation. In addition, the pace of change in market changes and consumption orientation is very fast, and consumer behavior is still relatively obvious due to factors such as price, and loyalty to paint brands is still poor.

The paint market will enter a relatively weak period

With the continuous rise in prices and the introduction of the national property market regulation and control policy, domestic demand for paint will be greatly reduced. Over the past several years, the rapid growth of housing prices, overdrafts of a lot of demand, at present the country and various places have increased the regulation and control of the property market, which to a certain extent, delayed certain needs. As well as the slow pace of recovery of the international economy, export demand has fallen sharply, and export-oriented enterprises will turn more attention to domestic demand. The person in charge said that the existence of these reasons, for the paint industry, the most concerned should be the trend of the real estate market and the trend of people consumption. It can basically be expected that the paint market will enter a relatively weak period in the next 2-3 years.

Brand building should avoid falling into errors

The characteristics of the paint products determine the brand building model and marketing model of brand building that are different from fast-moving consumer goods.

Relevant person in charge said that as a paint company in the brand building process to fully understand the particularity of the paint brand construction, the brand concept has been introduced for many years, it can be said that as long as the company is more or less have to do the brand awareness In addition, paint companies are no exception. In recent years, the brand building of the paint industry has also achieved a good development, but there are a lot of companies have neglected, that is, the brand and building materials industry that is widely circulated in the society or promoted by consulting agencies. There are great differences between product features and operating modes. If you do not pay attention, you will enter the misunderstanding of brand building. Then, paint companies can learn useful experience from the brand road that the relevant building material products have already passed and avoid unnecessary mistakes.