The overall wardrobe industry wants to break through the bottleneck and start from five major directions
The overall wardrobe industry wants to break through the bottleneck, starting from five major directions:
1. Products and Services
All business model no matter how good, is not as important cabinet clothes, good product positioning is good, and do professional, good products, but also sell is the best product. However, if it is just a product, it is easy to be copied, so the wardrobe industry also needs to consider the design service system. The wardrobe designer can go to the customer ’s home and communicate with the customer in detail. According to the customer ’s home color, decoration style and the customer ’s own Personality to design.
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Second, e-commerce
In the future, the whole wardrobe industry may not need a store and can be sold online. Especially standardized, not only the wardrobe, but also the furniture industry, as well as non-experience-style, DIY furniture is bound to be replaced by the Internet.
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3. Information technology
The advantage of panel furniture is that the board itself can be mass-produced after the laminating machine and edge banding are completed, but it cannot be homogenized. Therefore, personalized customization and the trend of applying information technology to transform traditional industries are very necessary. From design, sales, order, production, service, installation, one-stop, no longer mass production, all based on customer needs. Use design software or online design to achieve product modularity, supplemented by professional designers to tailor, and then maximize value.
4. Core talents
The core talent is the focus of the wardrobe industry. He has been with the company for many years, and he knows the structure, design, supply chain, technology, and process best. If it is lost, it will cause great losses. However, wardrobe companies must establish a tiered training system for core talents. Such as allowances, continuing education, promotion system, and good corporate values ​​and platforms.
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V. Integrating resources
1. Wardrobe design resources: Through cooperation with domestic and foreign design masters, studios, and universities, integrating design resources, through competitions and cooperation, for my use, do not expect to be able to cultivate masters and develop breakthrough products in the short term.
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2. Human resources: Don't be too concerned about the current and short-term benefits. Talent is investment and capital. Whether it is government, institutions, or talents in and outside the industry, they can all be used.
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3. Supply chain resources: hardware is strong in Germany and Europe, and high quality is recommended for high-end products. The solid wood furniture is from South America, Africa, etc., and the plates are from East Asia and Eastern Europe. But because of different products, I mean the trend of supply chain internationalization. Must go out and bring in, but you must look at your ability to control, otherwise it is a disaster. (Litian)
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