The market price of standard defects in the wallpaper market is not transparent

China's wallpaper industry has a history of development. The wallpaper industry is currently in a period of rapid development. Products have improved significantly in terms of environmental protection, quality, and longevity. However, the lack of a service system has become an obstacle to the development of the entire industry. There is a lot of chaos in the market, management chaos, product chaos, price chaos, and service chaos, and industry-related standards lag behind.

First: The business threshold is not high, many businesses have weak brand awareness

Li Zhencheng, deputy inspector of the former Consumer Protection Bureau of the China Administration for Industry and Commerce, revealed that a large part of the 4973 complaints involving the decoration industry originated from dissatisfaction with price opacity. Even if the business does not raise the price sharply, the same product will have different prices in different stores, which will also cause consumers to be confused.

Second: Consumers in the Chinese market do not have enough cognition

In fact, the current use of wallpaper in China's interior decoration is only 3%-5%, while in Europe, the United States and Japan, South Korea, the use of wallpaper is more than 50%. This shows that the potential of China's wallpaper market is very impressive. Experts in the industry pointed out that it was some irregularities that caused consumers to abandon wallpapers with good decorative effects and chose other materials such as latex paint when they purchased wall decoration materials. The wallpaper industry should learn from history and lessons, not because the self-discipline leads to the decline of the industry, only self-discipline can become bigger and stronger.

Third: lack of standards, to be standardized

For China's wallpaper industry giant Ruibao Decoration Design Co., Ltd. recently announced the implementation of "price unification, service unification, protection of unification", China Building Decoration Materials Association Secretary-General and wallpaper professional committee chairman Ren Changqing believes that this will undoubtedly affect the entire wallpaper industry Standardization and large-scale development play an important role in piloting, and it is also a healthy development direction for the wallpaper industry and even the decorative materials industry in the future. But it also needs a strong brand as a support.

According to Zhang Zhongling, secretary general of the China Building Decoration Association Material Committee, wallpaper is an important part of the building decoration industry chain, and is one of the important products that directly concern the national energy conservation and environmental protection, low-carbon economy, and the realization of a resource-saving and environment-friendly society. The development has occupied an important position. In recent years, with the continuous progress of some domestic excellent manufacturers in production equipment and production processes, and a large number of international first-line brand products entering the domestic market, the wallpaper products on the Chinese market today are in terms of product quality, Great progress has been made in terms of environmental performance and service life. However, the issue of wallpaper service management has become an obstacle to the further development of the industry. The service system lacks standards and needs to be standardized.

It is understood that in the past 20 years, China's wallpaper industry has experienced a decline from peak to trough. In recent years, with the continuous improvement of Chinese people’s spending power and consumer awareness and the collective efforts of a group of outstanding companies, China’s The wallpaper industry has ushered in a new development opportunity that looks promising. When the quality of products ceases to be a major bottleneck to the development of the industry, the business integrity and service guarantees of enterprises have become the core of further development. The disorderly pricing of products and the uneven quality of after-sales service are the current unfavorable status quo of the wallpaper industry in China, and are also the key issues to be solved urgently. The price of similar products varies from tens of dollars to several hundred dollars in different stores, and the construction and after-sale protection of wallpapers cannot be guaranteed. These problems all increase consumers' purchase concerns.