The development of the bathroom industry in the bottleneck market began to be profitable

The raw material market price hike has been fired for about half a year. The problem of rising raw material prices on the market has started to fall. Due to the increase in prices of raw materials and other factors, the bathroom hardware industry has not only ushered in its “spring” but has been challenged by consumers. Is the “profiteering era” of profits really gone forever? According to the author's understanding, with the constant price hikes of raw materials products and the continuous expansion of the consumer market in 2011, the market competition in the sanitary ware industry has become more intense, and the toilet hardware industry has begun to appear unspoken rules in the market, and the market profits have begun to be questioned. The whole industry is an organic connector. While the market is developing, there are also some problems in the bathroom hardware industry. The unevenness of high-middle and low-end products, the unrestricted product expansion, and the subdivision advantages are ignored. It is currently the three most common ceramic sanitary ware companies in the country. Major drawbacks, which makes bathroom hardware companies even more difficult.

Sanitary corporate brand positioning to widen the gap

The current widespread phenomenon in the domestic sanitary ware industry is that a company often launches brands with multiple grades such as high school, low school, etc. Sanitary companies have launched multiple brands of different grades, but they do not have the confidence, patience, and ability to do them well.

In response to the current competition situation in the sanitary ware market, experts appealed that domestic sanitary ware companies have come to the stage of “reluctantly cutting off love” and that they can no longer hope to rely on quantity to “survive” and win. It is understood that Wrigley and other domestic first-line brands have begun to establish a scientific, accurate, and specific brand strategic planning and positioning, is committed to creating a flesh and blood, not only in line with the needs of the domestic market, more able to enter the international market of fresh products and strong brands. Insiders pointed out that sanitary ware companies must be firmly and uniformly implemented, and the brand is a strong brand in the industry, able to compete with other international brands and compete against one another.

Start to flood the market with volume

At present, many domestic sanitary ware companies generally have a tendency of greed for perfection. The first reason is that sanitary ware business owners and internal personnel, especially marketing personnel, all believe that expansion is needed, resulting in the expansion of production of large-area and multi-variety products. The second reason is that professional managers do not agree with the over-expansion and production of product varieties, and the person-in-charge thinks it is necessary because the owner of the private company has the final say. The third reason is that a company often has two or three brands. Some companies implement each brand with different professional managers. Brand competition within the company also caused the internal product variety expansion.

Market segmentation advantages are ignored

For the current sanitary ware companies and brands, especially the large number of small and medium sized sanitary ware companies and brands, in order to establish a stable market, only one path that has the most development space and future will be selected to find the most advantageous positioning. Go ahead, deepen, simplify, and professionalize it, and let it go. This “width” is to broaden the length of the “one road”, subdivide it in form, and subdivide it in terms of specifications. At the same time, innovative designs can be made according to the different usage habits and aesthetic requirements of each country, and the quality, quality, appearance, craftsmanship, service, etc. will be upgraded and guaranteed. The “small market” will be specially designed for widening.

Under the current situation, raw materials have gone up, and the profits of sanitary hardware companies have fallen. However, professional products will still be the target of the company. Enterprises cannot use their hands on their products because of the decline in profits. This will lead to a further development of the company. Narrow, the industry began to "go down."