The channel is the key to the rise of wear-resistant floor coatings

In recent years, the channel brand has been a hot topic in the wear-resistant floor coating industry. The evolution of the channels will surely continue to shuffle the cards. Those channels that ultimately survive and continue to grow will inevitably be channel providers with rich product categories, large terminal areas, and multiple outlets. Even to a certain extent, strong dealers will take channels to make manufacturers gradually control the right to speak to upstream suppliers. From the pattern of wearable flooring markets throughout the country and across the country, we have gradually discovered the emergence of such signs.

After careful analysis, the brand growth from “agents” to “manufacturers” will find that they all have the advantages of channels and networks, and rely on their own channels and manufacturing advantages to place the key focus of brand growth on the establishment of terminal profit models. People in the industry believe that "winning the terminal" is already a golden rule in the growth of the brand. However, in fact, many brands understand the terminal as a platform for promotion and do not mention the high degree of a brand strategy. This is the problem that floor manufacturers should focus on to consider. After years of observation, apart from the creation of channel brands, the level of activity in the floor market surprised many floor companies. Therefore, floor companies want to insulate the channel providers from snatching their own channel interests, the future direction of channel development, and vendor integration is a good trend. This is the third relationship between vendors, and it is also a higher level relationship. In this model, the problem of potential contradictions among vendors is solved better, and the two parties are completely interest communities. To achieve the best combination of various competitive elements in the market and to play the best combat effectiveness.