Power tool industry export strategy
Improve the technical level
In order to consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: further improve product quality and accelerate new product development. In particular, we must focus on accelerating the development of battery-operated power tools and electronically controlled power tools, and constantly improve the level of power tools and product quality.
Production technology is intensive, flexible, automated, specialized, and production collaboration networked development. It should be gradually shifted from the export mode of brand production and neutral packaging to exporting its own brand-name products. The production of branded and neutral packaging has indeed played an important role in rapidly expanding the export of power tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese enterprises and create their own famous brands. Some manufacturing companies can only be an obscure processing plant, while middlemen are profitable. In addition, brand-name production often hides hidden dangers of trademark infringement disputes. In order to promote the healthier development of China's electric tool foreign trade market and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name and obtain the profits we deserve in the export of products.
Fully carry out safety certification and electromagnetic compatibility certification for power tools, implement export licenses for power tools, and continuously improve the quality and level of power tools.
Exploring emerging markets
Further research on the trade practices of electric tools in Europe and the United States, while stabilizing and expanding the market share of power tools in the North American market in Western Europe, actively explore new markets and diversify the market, especially focusing on African markets, Latin American markets and Eastern European markets. .
Oppose low-price marketing and regulate the export market. In addition to some foreign-funded enterprises, the general price of power tools exported by China is relatively low. The main reason for this phenomenon is that the export enterprises compete with each other at low prices. The damage is quite serious. Some state-owned enterprises generally have superior quality products. However, due to the high cost, they have fallen in the competition, while some of the poorer or even inferior ones have used low-price marketing methods to export them. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been delayed from the foreign trade market to the domestic market, resulting in a general decline in the overall economic efficiency of the industry. For the benefit of the national nation, it is necessary to further standardize the market and promote fair competition, so that the foreign trade market for power tools is truly prosperous.
Establish a buyer's market concept in the competition. To achieve the development of the industry around the market, enterprises should focus on shifting from production technology to marketing, and use professional products and DIY products on the products at the same time, the production, technology, marketing and After-sales service must comply with the buyer's market rules.
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