Ofo shared bicycle CEO Dai Wei: next year will change the electronic lock to connect a million terminals
Dai Wei said that because of more technical reserves and technological development, the stability of electronic locks can be higher, and ofo is doing related tests. "The technology of ofoNB-IoT, the application of various low-power long-distance positioning technologies, and the test of low temperature and different environments in floods, the stability is getting higher and higher. Next year, everyone will see the electronics of ofo. Lock is a very smart lock, I think it is the possibility of connecting a tens of billions of terminals."
In the speech, Dai Wei also made a brief resumption of the growth of Xiaohuang bicycle in recent years. He believes that the two engines of ofo growth are "Internet + travel" and "shared economy model." Technology brings about an increase in travel efficiency, while the sharing economy leads to an increase in bicycle utilization. (Finish)
The following is a speech record
Dai Wei: Entrepreneurship is the same as speaking. When you come up, you have to be a bit passionate about it. Then you have to return to calmly and think about the problem. My group is thinking about the cycle. In fact, it is not too much. Let me talk about it. A little process of ofo.
Ofo was founded in 2014. This domain name was in the dormitory when I was teaching in Qinghai. It was about February 15th, 2014. I registered this domain name because it is like a bicycle. We especially love to ride. Be sure to do something related to bicycles so that the world knows that theo is related to bicycles. We started to start business in August, we are doing cycling tours, because we especially love cycling, riding a lot of long-distance routes, hoping to let more friends feel the fun of riding, that is, you are constantly Persevere, you feel that riding a 100-kilometer day is a very impossible task, but we can do it as long as we do it rhythmically.
We spent eight months exploring and working hard, but it was very difficult to develop, and we got a total investment of 10 million yuan, and in the spring of 2015, when the entire capital market was particularly good (last year) In the first half of the year, we had no experience in our first venture. We only had 1 million RMB in total. We started to burn money. Every user sent him a bottle of pulse. In March and April, users began to have some growth. Thousands, but the consumption of cash is very fast. We ran about thirty or forty investment institutions in Beijing in March and April. In the end, the money of one family was not obtained. By the end of April, the account was completely absent. Money (about 400 bucks), it is really not going to develop.
This time actually gave me a very big touch, just to see a book called "Startup 36 Military Regulations", one of which has benefited us a lot, that is, we must dig into the real needs, we think bicycles Cycling is that I want to go cycling in Taiwan. This is a pseudo-demand, or it has not really exploded. I think bicycles are an indispensable part of life and life for us. We actually shaken at that time. At that time, we were still studying for graduate students. We want to not go to work or change direction, but we still think We must reflect on what we love.
The demand for the bicycle is that it travels on its own. The demand for travel is just needed, so we wanted to be able to do some experimentation and exploration in a more just-needed direction. In May of last year, we officially proposed the idea of ​​sharing bicycles. On September 7 last year, we were on the line at Peking University. Fortunately, we were on the line for 15 months to today. After the transition, we took another RMB 1 million, RMB 3 million and RMB 9 million. Until the recent $132 million, we have spent six rounds of money in the past 15 months. I think it is very fortunate. It may be that in the coldest days of the capital market, we have been financing and have been running forward. .
My thinking about the cycle today is that the cycle is external. As an entrepreneur, we return to the essence of business to think about what we are solving. What is the value we create for everyone? Is it everyone's approval? I believe that as long as we insist on doing the right thing and valuable things, in fact, when this cycle is cold, we remove a lot of bubbles. We insist on our own things, and it may be in the cold winter. It will be better than when the capital is hot. This is a little thought about the cold winter cycle of capital.
Next, share with you the two engines of ofo growth:
Engine 1: Internet + travel.
Technology brings an increase in travel efficiency. At the beginning, when we were doing bicycles, no one thought that bicycles could do anything in this direction, but in fact, in the end, there are only 30 billion Internet users in the world, but there are more than 5 billion bikers in the world, 70%. People will ride bicycles. The penetration rate and penetration rate of bicycles in the world are very high. We cannot ignore this reality.
There are nearly 400 million bicycles in China that are offline. They are parked on the roads around us. It is more than double the number of cars. The number of bicycles in the world is more than one billion, all of which are Offline. There is a mismatch of very large resources, which is why we wanted to do shared bicycles at the time. On the one hand, I lost five bicycles when I was in college. I had to buy every time I lost my car. It was very painful. The second one is that we see the mismatch of this kind of resource, that is to say, my own bicycle, I often don't have it. For example, I am going to a nearby place from the venue. I think of the bicycle, but no, because My bicycle is not around, or my bike is easy to throw.
The bicycles I saw around me are not my own. I have added other people’s locks. I have no way to use them. The mismatch of this kind of resources is actually very serious. My car is not around, the car around me is not me. Such a status quo.
Here is a small example for you to travel for 3 kilometers and 20 kilometers, taking up the same long time. For example, we will go from the venue to a place 3 kilometers away from here. Maybe we will find a bus stop and other buses. Maybe we are going over and may not take the subway. It takes about 20 to 30 minutes to get to a place three kilometers away from ourselves. If we are going to a place 20 kilometers away from us, we may open a drip directly to call a car, or I will find one. The subway station is also 20 to 30 minutes away.
Why is the distance difference 6 or 7 times, and we spend as much time? This is the difficulty that everyone encounters in their ordinary life, that is, the dilemma of short-distance travel. The idea of ​​the ono solution is to connect the bicycle through technology and make more bicycles ONline. I can find the bicycles that can be used nearby through the APP, and it is very cheap.
Ofo is the best travel solution from 500 meters to 5000 meters. Fromo on the first day of birth, what we want to do is connect the car instead of the production car, along with the technology of the Internet of Things.
A lot of people just shared the technology of the Internet. I think that in the next 5 years and 10 years, the Internet of Things will definitely have a great development. Now the lock of ofo is still a mechanical lock. Friends who have used it should know why we Choose a mechanical lock? Because at this stage of the smart lock (IoT technology electronic lock unlock success rate is still not high, the industry's unlock success rate is about 90%). The ofo's unlocking success rate is 99.99%. Basically, any of theo you see can open it. That is to say that ofo wants anyone to get the car when he needs the car, not It will be because I scan the code for a long time, this lock can not be opened. However, with the development of more technical reserves and technologies, we are now using NB-IoT technology, various low-power long-distance positioning technologies, and testing at low temperatures and in different environments. Our stability is getting higher and higher. Next year, everyone will see that theo's electronic lock is a very smart lock. I think it is the possibility to connect 10 billion terminals.
The second point is the sharing economy model . The sharing economy has brought about an increase in the utilization rate of bicycles. When theo was launched on Peking University on September 7 last year, all of our nearly 2,000 bicycles were shared by teachers and students, which means that the original 2000. Individuals each ride their own car. Now these 2,000 people can ride 2,000 cars. This is the way to share their ownership with the right to use all the cars on other platforms. I think it is still sharing the economy. There are some differences. We now say that there are a lot of AIRBNB, UBER, and Didi in the world, and more is sharing the economy. My car is taken out, or my house is taken out for rent. My things are shared and the ofo is actually created. A shared model is that these things belong to everyone, we use them together.
Then there are two small data to tell you. The first point is about the advancement of technology, letting our bicycles travel, the efficiency of short-distance travel, and the second is about the sharing of economic models. Our efficiency has improved.
Our bicycle is used for an average of 5 minutes a day. I think Cheng Wei said in the video that the car’s private car usage rate is only 3%. If it is a bicycle, it may be only 0.3% (private bicycle usage rate). Now an ono can be used for an average of 78.4 minutes per day, which is at least 16 times more efficient.
Before a bicycle can only serve one person, it is a very troublesome process. Now I can serve 10 users through ao, which is at least 10 times more efficient. So I think that the breakthrough in this model of the sharing economy is very big for the overall efficiency improvement.
In addition, I think that in addition to the efficiency improvement of the sharing economy, what is more important is that, as I said earlier, the right to use ownership is a shared concept. I think it is more trust and trust for the whole society. I think It is to add more temperature and warmth. This is a great attempt of ofo. We will call all the bikers in China to take out all the cars. We don’t own this bike. We all come together. Use it, so in the future we hope that in every corner of China and even in every corner of the world, we can easily use a bicycle as long as we need a bicycle.
Instead of predicting the future, it is better to create the future. I think it is also back to the topic of this cycle. I feel that many external environments will affect our thinking and judgment, but only our entrepreneurs will return to their most real ideas and return to the final business. Essence, and we firmly lead our team to move forward step by step, the future is created by ourselves.
thank you all!
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