Internet Marketing Helps Security Enterprises Achieve Breakthrough in Strategy

China's security industry started from the 1980s and has now gone through more than 30 years of development. With the advancement of urbanization, especially the launching of major projects such as “Safe City”, “National Emergency Response System” and “Universiade Games”, the security industry has emerged as an emerging industry growth point and has become a part of China’s economic construction field. Can not ignore the fresh force. Judging from the statistical data of recent years, China’s security industry market is developing at a rapid rate of 15% per year. It is foreseeable that in the future development of security companies, if they do not grasp the timing, they will find the market positioning. , to create a brand advantage, will be eliminated by the market. So, how to create a suitable brand strategy is very important.

Brands do not equal trademarks. The construction of a brand is not a matter of overnight. It is a kind of consumer trust and affirmation of the enterprise and its products, and it requires the company to have a deep understanding of the industry. It requires companies not only to have a core product R&D team, a strict quality management system, and a scientific market analysis capability, but also to have a broad sales network and perfect after-sales services. Brands are slowly hone and cultivated in the market after the companies identify market positioning. Whether a company's brand image can accurately convey the benign information of the product and the cultural connotation of the company is the key to distinguishing the company from other competitors, and it is related to the survival of the company. Security companies are certainly no exception.

Shenzhen is known as the “security capital” and it gathers 60% of the national security companies. It is the birthplace and gathering place of Chinese security companies. According to authoritative statistics, Shenzhen currently has a total of more than 4,000 security companies. Among the national top 100 security companies, Shenzhen enterprises occupy 36 seats, ranking first in the country. In 2010, the total output value of Shenzhen's security industry reached more than RMB 75 billion. From these data, we can see that there are many security companies in Shenzhen and the development prospects are broad. If a company can occupy a large enough market share in Shenzhen, the prospect of this company is very impressive. However, it is understood that most of Shenzhen's security companies are still mainly SMEs. Therefore, it is more necessary to carefully analyze the market consumption trends, identify market positioning, and use advantages to gain greater market share.

With the progress of society, the Internet has become more and more widely used in people's lives, and online media has become a publicity platform that many companies compete for. Compared with the traditional marketing model, online media costs are lower and interaction is more convenient. The company publishes the company's information on the website, and understands the needs of consumers through visitor traffic, so that the company can more effectively configure marketing resources. At the same time, timely interaction with consumers, improve product quality and improve service quality. In addition, website promotion, forum promotion, search engine optimization, etc. can also help companies expand sales channels, save costs for companies, and enhance their market competitiveness.

In short, if security companies want to achieve better development, they must recognize the importance of network marketing, and then through the problems encountered in network marketing, continuously improve the company’s product quality, customer service marketing capabilities and after-sales service capabilities, and eventually form their own The brand marketing strategy makes itself invincible in the fierce competition.