How are furniture brands made?
In modern society, furniture brands are getting more and more attention. Good brands can bring huge benefits. So what are the ranges of these well-known furniture brands on the market?
1. Brand
The most common way is to find stars, major TV stations to advertise, invest huge sums of money in a short time, and make intensive appearances. Indiscriminate bombardment, at the expense of huge sums of money, at the expense of carrying huge debts, has the tragic and majestic momentum of fighting against the water and breaking the ship. Many furniture companies have become famous in this way, but this is not something that everyone can follow. Once the capital chain is broken, everything in front will be lost. In addition, companies that follow this path must have strong manufacturing strength, otherwise, customers really come to the door, and can't give things to others. It is also versatile.
2. Show brand
Do not directly advertise, increase your own value by increasing the reputation, like a furniture paint brand, running Hope Primary School, and subsidizing poor children. CCTV has made five special reports and the industry has responded well. Another example is Wang Laoji, a donation known to the world during the Sichuan earthquake. It has little input, social significance, and an extraordinary effect. If more furniture companies follow suit, how good the society will be. But you have to have a sense of common sense. Don't do it if you care about it. If you do something good, you will wait for the reward every day, and you will inevitably be disappointed.
3. Brand penetration
When people in the furniture industry only knew "advertisement is advertisement", "advertisement can't be seen in other commercials" already done in other industries. "Luhua" was printed on the apron of the Spring Festival Evening, and "on the magic stage." "Huiyuan" ... this is infiltration. Branding through infiltration is actually nothing new. In the early years, a children's brand sponsored furniture for a TV series "Family with Children". As a result, it received a valuable report. Furniture people may have been dealing with solid wood for a long time, and they have become "real" and "mu". Why are these good methods not willing to try?
4. Create a brand
Most of the brands of furniture companies come from "beds". The so-called "creation" means that there is nothing out of nothing. The factory is obviously in the mainland, but it is a registered Guangdong enterprise; the lads in several countries have designed an "original Italian boutique". Make up a so-called "brand story" to bluff people, get a few fresh words like "green", "original ecology", "low carbon" to bluff, furniture companies doing these are familiar with light vehicles, this is brand creation, but this How long will the brand last?
5. Make a brand
Do things down-to-earth. Materials or driving, craftsmanship excellence, strict quality control, one step at a time. From development, design, production to sales, every link of the service is meticulous, unpretentious and unassuming, relying on the brand to speak and relying on the word of mouth of the brand. This is the right way for furniture brand construction, and it is also the road to health. Some people may think that It's too slow, but don't forget the truth of "Don't say anything, do it yourself", "It's a matter of course", the key is whether you want to be a real brand or a fake brand.
The abnormal development of China's furniture industry should be blamed on a group of unwise consumers. The development of China's home furnishing industry brand is still a long way. I hope that our furniture companies can recognize the situation, be more pragmatic, more pragmatic, and stable. The road goes faster and farther.
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