Home online store is just a supplement to traditional channels

At present, there are several types of commodities sold in online stores in the home industry: The first category is specifically developed for the online market and suitable for online shopping. Modified designs and even redesigns make the products easy to transport and assemble. There is no sales, so there is no price comparison; the second category is to sell the tail goods in online stores to attract consumers at low prices; the third category is that the goods sold in online stores are no different from physical stores, and there is no discount , Just to give consumers more choices to buy through the online store.

Regarding the trend of home furnishing online shopping, Liu Chunjie, media communications director of Meikemeijia Furniture Chain, said that now home furnishing brands entering the online shopping market inevitably have different degrees of blindness. The form of online shopping will also have a certain impact on the traditional sales format, but for the physical stores in the home furnishing industry, it will not go to the point of "shrinking or even dying out of physical stores". Liu Chunjie believes that consumers choose online shopping because the price of online shopping is lower than that of physical stores, and there are even large discounts to attract consumers, but consumer consumption will always return to the essence: buy what you need. It does not consume commodities that you do not need because of the low price, especially household goods whose general price is higher than that of ordinary online shopping. The possibility of consumers impulsive shopping is relatively small. Therefore, in the home market, brand, quality, and after-sales are also the most important hard indicators.

It is understood that many brands are planning to gradually launch online stores as an auxiliary sales channel for physical stores. On the one hand, physical stores provide consumers with a consumer experience, and on the other hand, they save time through online sales. This may be the rational prospect of online stores in the home industry.



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