Home building materials enter the exhibition marketing era

Relevant statistics show that at present there are more than 2,000 exhibition companies of various scales in China, and about 1,700 exhibitions are held every year across the country. The exhibition industry develops at a rate of nearly 20% per year. In the modern economic system, exhibition activities have become one of the important ways of economic activities.

The exhibition activities became the industry trend indicator in some economic systems with favorable location conditions, and even became the main driving force for economic development. Exhibition activity as an industry, its formation and development is an inevitable historical and economic process, has gradually become the industry benchmark.

At present, the exhibition industry has become an important force in the economic development of various regions. Guangzhou has built Asia’s largest convention and exhibition center, and Shanghai has successfully vowed to become the economic center of China’s exhibition and exhibition industry through Shanghai’s successful bid... After years of development, it is in the midst of the booming economy of the convention and exhibition industry. According to their own economic and cultural characteristics of the city, each place has gradually formed its own special exhibition and brand exhibition.

The building materials industry has created an exhibition effect. The exhibition is a platform for businesses to collectively debut and is the center of exchanges and transactions. The biggest feature of the exhibition economy is to invigorate the economy, prosper the market and meet the different needs of the people. Due to the expansive potential and unique charm of the exhibition economy, in recent years, the exhibition has been prevailing in all localities, setting off an exhibition effect. The building materials industry is no exception.

With the rapid development of the building materials industry, the industry has become increasingly prosperous, and there has been an upsurge of home building materials exhibitions. Domestic well-known home building materials brands have fought in various exhibitions in order to open up new sales channels and new models. They have formed strategic alliances with numerous home building materials industry associations and enterprises to create a brand road, seek common development and innovation models, and realize enterprises. , consumers, exhibition win-win.

Brand Responsibility Brand Exhibition A professional exhibition research report points out that a famous brand can save an enterprise and a branded convention and exhibition, which is also the fundamental force to promote the development of the city's exhibition economy.

Now, the convention and exhibition industry already has a consensus that it is necessary to hold exhibitions based on the economic and cultural characteristics of each region, and holding brand exhibitions is the only way to make the MICE industry.

Exhibition economy "post effect"

The exhibitions with real development potential are often characteristic and innovative exhibitions, and they will also have a huge exhibition effect. As Huambo? Shi Feng, general manager of the building materials market, said that "the exhibition is like a mirror that can reflect the characteristics and trends of a city's economic development."

According to authoritative sources, the international convention and exhibition industry's profit rate exceeds 25%. What's more important is that it has a 1:10 driving effect. That is, for every RMB 1 in the exhibition industry, it can bring about 10 yuan in related industries. The vigorous development of the exhibition industry can promote the coordinated development of urban traditional industries, high-tech industries and modern service industries. Although the local exhibition did not bring such a huge amount of economic value, its leading role in the local economy cannot be underestimated.

The home building materials industry is a consumer goods industry. It is connected with millions of households, and the construction fair, which combines real estate, furniture, building materials, and home decoration, can both stimulate investment and guide consumption.