Hardware electromechanical circle Father's Day did not move "dad" lack of gas

Father's Day originated in the United States. There are 52 countries and regions in the world celebrating Father's Day on the third Sunday of June every year. However, in China, the road to commercialization on Father’s Day seems to be very long.

On Sunday, the author visited the Mechatronics online and discovered that Father's Day was relatively unsatisfactory with regard to Mother's Day and Valentine's Day promotions.

Small hardware and electrical equipment is dominated by women

“Walking around for a long time, I found that belts, purses, and razors are still the oldest kind of gifts for dad. They have been bought over the past few years and now I don’t know what to buy.” Lü ** is in the mall. For more than half an hour, she expressed her frustration.

Small hardware and electrical equipment is still dominated by women, such as MP3, mobile phones, etc., and the role of the goods, obviously not as rich as women's products.

Take the electronic hardware, electro-mechanics and mobile phones as an example. Fujitsu has introduced a fragrance mobile phone. Users can embed fragrance inserts on the back of the body and spray their favorite perfumes on the back. Diamonds on the market, smart color changes, etc. There are endless types of female mobile phones, so relatively speaking, consumers have less choice in purchasing small hardware and electromechanical devices on Father’s Day.

It is difficult for large-scale hardware and electrical equipment to play "emotional cards"

Gome, Suning and other home appliances stores, some men's small appliances are also "take the opportunity" to promote a sales increase of about two percent than usual.

But on the contrary, large-scale hardware and electronic equipment than the practicality, based on "emotional marketing", such as bathroom, decoration hardware, because the father instead of playing a role in the family to "rationality", so the bathroom hardware and electronic manufacturers Can't make big fuss.

The author learned from the general hardware and electronic machinery business that the basic reason why it is difficult for a bathroom hardware market to make promotional activities on Father's Day is that the male hardware and electronic machinery consumer market is not yet active. Compared with the male consumer market, women are home representatives. Expectations and desires for homes are the entry point for the sanitary hardware market.

Heavy hardware and electronic machinery difficult to digest 80,90

The author observed that most of the people who bought gifts for their fathers were young people after 80s and 90s, and many were still students.

The spending power of these market groups is naturally not high, so heavy hardware and electronic machinery simply can not be used in Father's Day.

Take the auto market as an example, many promotions are "Father's Day father chooses a car" gimmick, but the price of a car is in the tens of thousands, this price objectively obliterated part of the consumer groups and students just working white-collar consumer groups.

From the point of view of the present festival of the Father's Day, in addition to online shopping gifts and SMS blessings, Meagei SunFather has also become a major blessing method. The netizen “HelloKitty Hut” issued a microblog on the early morning of the 19th: “He was the first man to hold me. He was the first man to hear me cry and see me laughing. He was the first man to call me baby... His name is - Dad! This microblogging touched many netizens, was forwarded 2900 times in 10 hours, commented on more than 200.

Marketing experts said that hardware, electrical and electronics businesses should also innovate their own promotional methods, learn to use meager and other new propaganda means, a large number of pre-holiday preheating, for the Father's Day promotion efforts.