Future five major consumer trends in the flooring industry

In recent years, China's flooring (decoration renderings) industry suffered heavy losses in domestic and foreign markets after undergoing a number of crises such as inflation, the financial downturn, and the property market swing.

In 2012, China's flooring industry is in the post-crisis era, and the golden years of rapid development are likely to become history, which will inevitably lead to crisis and transition in low value-added, labor-intensive floor companies.

In the next few years, the consumption trend of the flooring industry will develop in five directions. First, consumers have entered the era of full participation. Today's consumers, regardless of whether they consume products that don't consume companies, must comment on their products and consumers are no longer passive. They want to be able to talk to companies at any time, and they do not believe in authority, but also believe in intuition and word of mouth. This indicates that the era of unity of production and sales has arrived.

Second, low-carbon products emerged. As people's understanding of environmental protection continues to deepen, low-carbon has infiltrated every corner of society and even become a way of life. If the floor companies do not want to be thrown far away from the industry, they must adapt to and follow this trend.

Third, the rise of healthy consumption. Affected by events such as “toxic floor”, in 2012, consumers’ attention to health increased dramatically. For natural and environmentally friendly products, it is more likely that floor companies will establish a healthy and environmentally friendly brand image that will bring more market opportunities to the product.

Fourth, exquisite life emerged. For the floor consumers at this stage, it is not necessary to buy high-end brand furniture to show their exquisite life, but to work hard to get the refined living space that they want. For example, if you have a nicely decorated and comfortable home, everything is possible with good ideas. In the market, floor brands will compete at both ends to meet the tide of “all the people”. Therefore, floor brands must adjust their corresponding market strategies and launch products that meet the next consumer market.

Fifth, the rise of female consumer power. Statistics show that over the past 20 years, women’s income has increased significantly. In addition, this increase is accelerating due to the advancement of women in education. At the same time, some surveys have shown that women often act as the “chief procurement officer” of the family in consumer behavior.

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