Four factors constrain the development of product standards for sanitary hardware is imperative

Analysis of the development of China's bathroom hardware industry to today, has begun to develop the direction of product specialization, branding, leading companies in the domestic bathroom hardware industry is forming, and most of the small and medium-sized enterprises are struggling. Reasons to explore: Why is the development of sanitary hardware companies difficult to grow?

1, leisure bathroom: bathroom specifications are not uniform limit the development of the industry

Due to the inconsistent specifications of domestic housing toilets, leading to differences in consumer demand for products, it is difficult to achieve large-scale production. This is the fundamental reason for limiting the rapid growth of leisure bathroom hardware.

Leisure bathroom industry insiders hope that the relevant state departments can introduce relevant policies as soon as possible, in the bathroom specifications to develop a unified standard, to create favorable conditions for the development of leisure bathroom hardware industry in China.

2, product quality: the lack of unified industry standards

An industry that lacks product quality standards means that it is difficult to form a barrier to entry, and merchants are rushing in to seize market share.

Four factors constrain the development of product standards for sanitary hardware is imperative

In the domestic building materials market, many hand-made workshops are producing bathroom products, such as bathroom cabinets. Almost any furniture factory can produce. There is no shortage of furniture factories in each area. Enterprises that specialize in bathroom cabinets, how do they develop?

The healthy development of the sanitary ware industry is inseparable from the formulation and implementation of product quality standards.

3, industry history is short: unable to accurately predict market trends

Speaking of the current situation of SMEs, Mr. Fan believes that this is related to the short history of the development of the bathroom hardware industry and the lack of industry precipitation. The lack of experience of business owners and their unfamiliarity with brand operation methods can not accurately predict market trends. Mr. Fan worked in the sanitary industry for 7 years and has a deep understanding of the industry.

Around 2000, when most Chinese bathroom hardware companies still plagiarized each other and the products were seriously homogenized, the consumer's consumer psychology was quietly changing. “Foreign brands, such as Kohler, American Standards, and Duravit, all have a history of more than 100 years. Taiwan-funded enterprises that entered the mainland in the 1980s and 1990s, because they are in line with the West, understand the development laws of the industry, and develop the sanitary ware industry. There is also an accurate forecast of the trend, but China's sanitary ware industry is born and raised, it is not responding to market changes, and it lacks the brand-building soil. Most companies fail to adapt to market changes and adjust their products in a timely manner, said Mr. Fan.

4, ceramic bathroom: core technology is difficult to lead the industry

“The sanitary hardware industry has its core technology and is embodied in toilets. China's sanitary ware industry has failed to break through the core technology and it is difficult to lead the development trend of the industry and grasp the right to speak in the industry.” Tang Hao, Managing Director of the EU Nigerian Magic Brick, believes that technology is a constraint. One of the reasons for the development of Chinese sanitary ware brand.

According to ceramic sanitary industry sources, foreign brands have the core technology, so they can control the right to speak in the Chinese market. American American Standard entered the Chinese market in 1984 and was once ahead. Around 2000-2003, the situation began to change, and Kohler, who entered the Chinese market in 1995, came from behind and grasped the right to speak in the industry. Since 2003, it has been the world of Japan's TOTO. Among foreign brands, it has the largest market share and highest sales.

Unless it breaks through the core technology of toilet flushing system, otherwise, the leading position of foreign brands in the industry, China's ceramic sanitary ware company is unparalleled, and development is inevitable.