Floor competition mode upgrade, network resources become treasure

Some time ago, the entire flooring industry heated up the "floor to the countryside" policy, but after the bustling seems to be gone, the country did not specify the subsidy amount of "flooring to the countryside" and did not list the category, one of the main reasons being the floor price. There is no certainty that there is limited space for business to profit. In fact, the operating costs and service costs of building materials to the countryside are far higher than those in the first and second-tier mature markets. The implementation of preferential measures for products going to the countryside, in fact, the cost is very high, there is no feasible mode of operation can learn from, the country does not have a specific amount of subsidies, this policy can only come to an end, become the gimmick of corporate promotions.

The reason why everyone is very concerned about building materials to the countryside because it is related to the enormous potential business opportunities in the tertiary and tertiary markets, but this market seems tempting and it is not easy to swallow. At the same time, although the plan for the sinking of corporate channels has been put on the table, its final implementation effect varies from company to company.

The future floor market competition will focus on the second and third-tier markets, and even the fourth-tier market in townships and towns. The total amount of this market is huge, but the monomer is small, and the difficulty of development and management difficulty are difficult to estimate. There is no doubt that this is a typical long-tailed market. The competition has entered a crucial stage. The new situation calls for a new business model.

Two or three years ago, many people in the industry and consumers believed that selling floors on the Internet was not realistic. The use of Internet to promote floor brands was similar. The floor is a semi-finished product. After the purchase, there are many service jobs. Shops are counted as commodities. Consumers can't see the real thing on the Internet. The quality is difficult to determine. How to buy? Even if there are consumers who buy, if there is no distributor, who will install the service? In addition, selling floors on the Internet is definitely cheaper than physical stores. How do you conflict with traditional channels? There are too many issues like this.

Some time ago, everyone remembered the "3Q Wars" of Tencent QQ and 360 software. I was particularly surprised at the data in this war. There are more than 800 million registered users and more than 600 million active accounts. It is completely true, but the reality is that the Internet has penetrated into every corner of society, and the global network has gradually formed. This is a very obvious trend. From the point of view of business logic, online sales floor is not a ridiculous dream, and it is very likely to become one of the mainstream sales channels in the industry. The problem of channel sinking can also be solved through the Internet. You can develop dealers with the help of the Internet. As long as there are orders, there will be people doing business to make money, and if you do a good job of profit distribution, you will not be afraid of no partners.