Floor brand integration - starting the industry's "first battle"

With the arrival of the Lantern Festival, it means that the Spring Festival of traditional festivals has completely ended, and the industry market has officially ushered in a new round of development. The tug of war between the two sides has also officially started. How did the floor market win in 2011? The editor of Jiuzheng Building Materials Network interviewed some floor distributors and business leaders of Chengdu stores.

“Although there was a short sales season before the Spring Festival, it was after all short-lived. Holiday sales were just a means of raids and were not conducive to long-term development.” One floor dealer told reporters, “If companies want to In order to achieve long-term development, we still have to rely on our own brands to win, as is the case with several major brands in the flooring industry today, and the brand effect has given them a huge potential consumer group.To do a good brand, promotion is particularly important, floor brand integration It will be the strategic focus of the Year of the Rabbit.

The flooring industry integration requires that the brand flooring industry is still in the initial stage of industry consolidation. The flooring industry has four or five billion "cakes" but there are four or five thousand companies. If we say that the situation is very good and prosperous, each company has its own living space, and integration is more difficult. Only when the economy is adverse and we feel very cold, will there be some such opportunities. From the beginning of the financial crisis, it should be said that the pressure caused by some small and medium-sized enterprises in China, especially those that usually pay attention only to the production process, but do not pay much attention to brand building and network development, is very great. Some companies have no way to operate, they can only withdraw from the market. This is an integration opportunity created by the financial crisis.

To eliminate the drawbacks of the flooring industry, the production efficiency and product level of the flooring industry in China are still low; plagiarism is the prevailing trend, most companies do not have the determination to establish their own brands, many products lack the unique design, lack of creativity and personality; many brand positioning is not Qing, the image is fuzzy; the company has the sign, the staff does not feel, the consumer does not see; the product promotion spares no effort, the company brand conceals the name but relies on; develops the light service, the brand invests in an ankle. Here, I believe that although China is a big country in floor manufacturing, it is not a strong country.

Therefore, under the situation that the flooring industry is full of brands, flooring companies need to establish a multi-faceted marketing network system to promote the floor brand more profoundly, so that there is a game between the floor companies, so that the flooring products can be integrated as soon as possible.