Fiberglass ship enterprises should pay attention to the positioning, management and marketing of main products
Fiberglass ship enterprises should pay attention to the following aspects in the positioning, management and marketing of main products. Enterprises should make scientific decisions based on their own technological strength, market development prospects, and marketing network advantages. Do not blindly follow the trend. For example, some companies see other companies producing business lifeboats are prosperous and follow suit. Although companies hire relevant personnel to assist in trial production and pass Certification, but it is difficult to open the market because of lack of communication with large shipping companies to understand sales channels. Some companies, despite their high market share of main products and full production tasks every year, have caused certain negative impacts due to errors in the external working relationships of production supervisors, which has hindered sales. In principle, as long as efforts are made in marketing, the situation will gradually turn for the better, but business leaders will mistakenly estimate the situation and rashly make a decision to give up this main product and switch to other products.
Replacing the main product will only allow the company to give up its already occupied market, which may cause the company to get slumped in the last ten years. The product lies in the essence rather than the reputation of the whole company. It depends on the quality of the product rather than the type of product. Too many product varieties tend to dilute the energy of the enterprise, and it is impossible to ensure that money products are all excellent products. Therefore, enterprises are not as good as to build their unique products and create famous brands. For example, many glass boat companies in southern Jiangsu are pursuing product diversification. One company has its own way and focuses on producing pedal boats.
The company continuously improves its performance in technology, engages in serialization in its varieties, standardizes its production management, and eventually becomes a well-known pedaling boat specialized production plant in the region, thus firmly occupying the surface water market for boats in major cities such as Beijing. Its annual output value exceeds that of product diversification. Other shipbuilding companies focused on the development of painted boats and performed well. The same example is not uncommon in foreign countries, such as Australia has a family of FRP boats manufacturing plant, specializing in the production of 4.2m and 4.7m collapsible household small fiberglass boats, more than 3m long after folding, with a car can be easily traction, novel Practical, with a number of patented technologies, sales are also good.
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Material:
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STAINLESS STEEL: 304, 304L, 316, 316L, 1.4404, 1.4306, 1.4307.
Surface Antirust:
Surface antirust 1: HOT DIP GALVANIZING
Surface antirust 2: COLD GALVANIZING
Surface antirust 3: ELECTRO GALVANIZING
Surface antirust 4: ANTIRUST LIGHT OIL COATING
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Shandong Zhongnuo Heavy Industry Co.,Ltd. , https://www.zhongnuoflanges.com