E-commerce in the furniture industry
Today, e-commerce is gradually eroding the market share of traditional shopping methods. The cat-dog battle between JD.com and Tmall is also in full swing. In 2013, the Tmall Double Eleven Shopping Festival broke the transaction amount at the opening 59 seconds. From the 100 million mark to the end of the shopping street on that day, the total amount of the assembly reached a staggering 35.019 billion yuan, breaking the record of 19.1 billion yuan set by the "Double Eleven" in 2012. The development of e-commerce is already an inevitable trend. Some people joked: "On Taobao, you can buy everything except nuclear weapons!" This is of course an exaggeration, but we must admit that today's e-commerce has deepened In all aspects of daily life, e-commerce, with its quickness and convenience, makes us unknowingly make it an essential part of life. Such a huge market, of course, any company wants to take a slice of the soup, but e-commerce has its own limitations. At this stage, not all industries are suitable for operation, such as mahogany furniture companies.
Furniture: The Road to E-Commerce is "A Long Way to Go"
It is true that the leaders of enterprises are not fools. It is inevitable to see the huge potential of e-commerce. Therefore, some people have proposed and tried the operation method of e-commerce long ago, but the results are not ideal. This needs to be attributed to the biggest weakness of e-commerce: consumers cannot see the products in person and cannot actually test the products in person. Especially for valuable commodities like furniture, consumers need to carefully identify and distinguish between good and bad. Another factor is the problem of the audience. Nowadays, most of the buyers of mahogany furniture are people who have passed the age and have a successful career. Their acceptance and familiarity with e-commerce are not too high. Therefore, their contribution to e-commerce It's really limited. Some people will say that when 80's consumer groups gradually become the main sales group of mahogany furniture, mahogany furniture e-commerce will be in its early days. But in my opinion, things are far from simple. With the growth of age, young people who once relied on e-commerce will continue to change their way of shopping. They once craved to enjoy convenient ways, and when they reach a certain age, they will prefer the traditional way of shopping. Moreover, e-commerce cannot personally see that the shortcomings of the goods always exist, which restricts its own development.
The trend of e-commerce is inevitable. Companies must actively affirm the ways of exploring multiple sales channels. However, for furniture, due to the limitations of their own conditions and the immaturity of objective factors, the cake in the field of e-commerce is still not very good. Therefore, for many furniture companies, the road to e-commerce is "a long way to go."
GO Jiaju is a new attempt to e-commerce, based on furniture, and strive to rise e-commerce in the furniture industry.
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