Development of lock industry e-commerce
2023-09-09 09:08:50
With the rapid growth of China's economy, China has become the world's largest producer and consumer of locks. Gradually, the growth of the lock industry is certainly worthy of recognition, but the Chinese lock industry still has to recognize the reality of the industry: although China is a big lock country, it is not a lock power, and those expensive "foreign" locks are still "imported goods." In the face of the future, China's lock industry needs to forge ahead and get rid of the quality tumor of "a key to open several locks" and transform into "powerfulness." According to statistics from 2014, the annual sales volume of national locks can reach 2.2 billion, and the annual demand for fingerprint locks in the commercial market can reach 5 million sets. At the same time, the demand for the civilian market is also growing. The annual sales of the domestic lock industry is as high as 40 billion yuan, the production capacity is over 2 billion sets, and the annual export volume exceeds 10 billion yuan. It is predicted that in the future, China's lock market will continue to grow at a rate of more than 20% per year.
In the Internet age, a variety of innovative Internet-based applications have seen more and more traditional industry players see value. The layout of e-commerce positions has also become a pioneering force in the lock industry to enter online innovation marketing. Through the Internet platform, the construction of mobile phone clients has effectively expanded the marketing channels for the entire industry, reduced the cost of publicity, quickly established a market reputation, and formed a strong market. leadership. So how should the lock industry lay out e-commerce channels?
First of all, we must learn from the mass consumer goods industry.
There are several aspects to the lock industry that can learn from the FMCG industry. First, we must understand the consumers in a practical way. The way to understand can be done through scientific market research like P&G. Second, we must pay attention to visual marketing. It is possible to enhance the first impression of the product. For example, FMCG generally takes a lot of work on the outer packaging. For security e-commerce, the key point is the overall design of the store and the improvement of the product details page. This is what consumers know about the product. At the same time, we must make full use of visual impact, color reconciliation, page layout and humanistic feelings to enhance the user's goodwill to browse the page. Third, we must break through the traditional pattern of thinking and conduct online marketing on the Internet. And cut into social hot topics to get high exposure.
Second, we must build a product selling point.
The so-called selling point is actually to tap products to impress customers' unique core interests. This requires a dedicated team to conduct in-depth analysis of user needs before each product development, to understand the rigid needs of ordinary households for monitoring products, and research customers. The expectation, from the stylish and simple design of the fuselage to the convenience and simplicity of the application system, and even the technical protection of the protection of user privacy issues, in order to provide products with the ultimate user experience. Locks are the most used and most common products. Their use, appearance, price, etc. will affect consumers' choices, and the mainstream of future products with "good shape and easy to use".
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