Customized furniture is popular, the industry lacks design talent

 

With the growth of the new generation of consumer groups, personalized consumer demand has become the mainstream. Customized furniture is popular because it meets the inevitable requirements of the young and middle-aged generation who advocate personality and show their charm. At present, in addition to the customization of wardrobes , cabinets, bathrooms, etc., the trend of advanced customization has also begun to appear on floors, tiles, doors and windows.

 

 

The dual impetus of market demand and export earning foreign currency has promoted the rapid development of modern furniture production in China. At present, the products of many manufacturers have been exported to Europe and the United States, and China has become an important manufacturing base in the world furniture industry. However, it is inevitable that high output value and low added value coexist in China's furniture manufacturing industry. At present, most export products are produced through OEM, that is to say, few Chinese brands sell directly to foreign countries.

 

At present, most domestic furniture companies have similar designs, lack creativity, and mostly imitate. In the field of international home design, there is no special case of Chinese design entering the main exhibition hall of Milan exhibition, which shows that the road of Chinese home design to the international design stage is still a long way. Although many Chinese designers have begun to work on Chinese original design in recent years, compared with the 52-year-old Milan International Furniture Fair, Chinese furniture design has just started.

 

Chen Baoguang, deputy secretary-general of the China Furniture Association, said that the furniture industry has grown to its current scale. In the face of fierce competition, the domestic market will engage in price wars, and relying on low-cost comparative advantages in foreign markets has been difficult. The breakthrough point of the furniture industry is design, and the entry of a large number of high-quality furniture design talents into furniture manufacturing enterprises is the key to the sustained and rapid development of the furniture industry.

 

However, the actual situation is that China's furniture design talents are quite scarce. According to incomplete statistics, there are currently more than 30,000 furniture companies in China, but fewer than 3,000 designers. In other words, there is only one designer for every 10 furniture companies. The lack of designers has seriously affected the pace of development of specialized furniture in China. What is more serious is that, among the few designers, the design level is quite different. Mature designers, such as the rare ones, are more "drafters" who can only do simple imitation and drawing work. On the whole, the talent level in the furniture design industry is limited, and a good echelon structure has not been formed.

 

In order to cope with the embarrassment of the shortage of domestic furniture designers, many domestic furniture manufacturers with large scales have hired foreign experts with high salaries, so that a situation has arisen in which foreign designers have come to grab their jobs. But hiring foreign furniture designers is not a hundred things. Most foreign designers are superior to domestic staff in terms of design concept, personalized pursuit and product innovation, but foreign designers often do not understand Chinese home furnishing concepts thoroughly enough, and many of the furniture designed cannot meet the Chinese taste . To promote the development of China's furniture industry, we must focus on the cultivation of local furniture designers.

 

Now more and more companies have realized the importance of furniture design talents, and domestic institutions that cultivate furniture design talents have been on the rise. Vocational schools in Guangdong and Zhejiang, major furniture manufacturing provinces, focus on training furniture designers, and many training institutions in the society have also set up related training courses.

 

In the domestic home design industry, the status quo of plagiarism and imitation industry is changing. Today's Chinese designers are changing from imitation design to independent design, and actively participate in the design development of the industry. Liu Hun, president of the China Interior Decoration Association, said that the entire industry began to attach importance to product design, which is a general progress in the industry. The former enterprises are more selling products, but now more are seeking cooperation with designers and product innovation.

 

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